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Winning Talent on Mobile
Richard Cookson Recruitment Product Consultant Linkedin
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Agenda
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Introduction
The Three Pillars:
Learn
Apply
Engage
Q&A
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Why mobile and why now?
Mobile phones now account for over 17% of global internet usage (11% at the same time in 2012) 1
Global smartphone subscriptions are expected to almost treble by
2019 (1.9bn in 2013) 2
Approximately 38% of monthly visitors to LinkedIn are through
mobile devices
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> Source: 1 Mashable (20th August 2013), 2 Ericsson Mobility Report Nov 2013
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Candidates are already interacting via mobile for hiring…
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Source: LinkedIn September 2013 survey, 787 US and UK professionals
Active Candidates
Passive Candidates
74% 60% Have viewed career opportunities sent to their inbox
72% 62% Have visited a company site to learn about careers
67% 53% Have browsed career opportunities on job board sites
64% 58% Have browsed career opportunities on social and professional networks
45% 24% Have applied to a job
43% 21% Have uploaded a resume to send or attach to a job application
22% 11% Have downloaded a company app in order to apply to a job
How professionals interact with career opportunities on mobile (includes smartphone or tablet)
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…but our talent acquisition strategies are not yet ready for our candidates on mobile
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Source: LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries
49% Mobile recruiting is NOT a top priority for our company
29% We don’t know where to start with mobile recruiting
20% Our career site is optimised for mobile
20% We are looking to invest in mobile recruiting tools for our talent acquisition team
18% Our job postings are optimised for mobile
13% We have invested adequately in making our recruiting process mobile-friendly
Talent acquisition leaders’ attitudes towards mobile recruiting
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So what do I need to do to get mobile? The Three Pillars
Learn Apply Engage
Mobile Strategy
Learn
Mobile Strategy
Learn
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Know your audience and experience your site the way they do
While commuting On lunch break Relaxing at home
work? it Does
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Understand more about your own and your competitors mobile presence
Who owns your mobile content?
Is your site optimised for mobile?
Are you getting traffic from mobile?
What are your competitors doing?
Apply
Mobile Strategy
Learn Apply
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
–Hans Hofmann
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More information about Apply with LinkedIn? Go to
http://developer.linkedin.com/apply
How is the mobile experience on LinkedIn?
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The ability to view your saved jobs and see the jobs
you have applied for These are jobs that are
matched with your profile also known as
Jobs You May Be Interested In
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If you have chosen the option to collect candidates
in LinkedIn Recruiter the apply button will appear.
Did you select applying via own ATS then this button will
be replaced with “apply at company website”.
If candidates want to apply for the job at a later time they also
have the option to save the job
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Employee Profile Branding and the LinkedIn Company Page are also optimised for mobile use
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Engage
Mobile Strategy
Learn Apply Engage
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Engaging also means optimising your way of working as well
Profile Inmail Recruiter Mobile
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Optimise Your Profile for Mobile
Ensure you have the most current version of the LinkedIn app on your mobile device
Ensure your profile is 100% complete
Add your phone number in your profile
Get endorsements and recommendations
Ensure you have a link to your ATS or career page
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5 Tips for Effective Mobile InMailing and Jobs
1. Determine if you're sending to a wireless device
2. Keep message short and sweet
3. Don't overabrv8.
4. Write a strong subject line OR a first paragraph that catches the readers eye
5. Skip the lengthy signature line
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A lengthy subject line will be cut off. Use something creative that will trigger candidates to open and
read your message
A message like this is fine when you are viewing it on a desktop. But on a
mobile device it becomes very lengthy. Candidate
has to scroll down to read the full mesage
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Recruit candidates on the go
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Search for Candidates Respond Instantly Stay up to date
Existing LinkedIn Recruiter customers can download Recruiter Mobile for free in the App Store. Non-iPhone users can visit www.linkedin.com/recruiter on your mobile device to access.
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Once you have created search alerts in Recruiter, the new results will show up on the
homepage of the mobile app.
You are able to search candidates on the LinkedIn
network by typing in keywords
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In Recruiter you are able to sent messages, add candidates to
projects and leave notes to their profile. These activities will be
tracked and visible for team members with a Recruiter seat
So what are the three pillars of a Mobile Recruitment Strategy?
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Now you’re ready to get mobile The Three Pillars
Learn
Know your audience, understand your own
presence and check your competitors
Apply
Simplify your design and remember candidate
experience
Engage
Optimise your profile InMail and jobs to be read
on mobile
Mobile Strategy
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The LinkedIn Mobile Recruiting Playbook
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Download the Mobile Recruiting Playbook
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