Win Listings and Convert Buyers with Facebook
(Part 2)
Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty• Founder of YourNetCoach, Founder of ipayOne, Executive Team
at Prudential California Realty• Licensed California Broker & Real Estate
Coach/Consultant/Trainer• Personally responsible for over 1000 closed real estate
transactions• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of the Year
Clients have closed over $25 billion in residential real estate !
• Graduate from UW-Madison• Marketing and Logistics at WSDC• Marketing and Promotions at ESPN
Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at
American Family Insurance• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410Email: [email protected]
Contact:Hi!
Brian Geick – Career Highlights
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HSA Social Media Resources
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• Webinar Recordings• Slides• Facebook Tutorials• Quick Help Videos
Social Media Resources
• Email Signature– Outlook & G-Mail
• Exporting Email Contacts• These Slides• A recording of this webinar• Checklist
Social Media Resources
Recap• Pages vs Profiles vs Groups• Creating a Page• Invite Friends & Share Your Page• Basic Recommendations• New Posting Features
– Highlight, Pin, Milestones
Importance of Social Media
Importance of Social Media
Recommendations
Of consumers trust peer
recommendations
14% trust advertisements
Recommendations
• Category: – Company & Organizations– Local Business & Place
• Valid address
Recommendations
Using Email Contacts to Build Your Audience
Facebook URL
http://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852
www.facebook.com/HSAHomeWarranty
(78 Characters)
(32 Characters)
• 1st Page or after 25 Likes• http://www.facebook.com/usern
ame
• Edit Page > Update Info > Username
Facebook URL
Facebook URL
• Your username should be straightforward and easy to remember • As close as possible to the name of your business• Choose carefully usernames are permanent and non-transferable
• If you enter your username incorrectly you may change it ONCE• Use only alphanumeric characters (a-z, 0-9) • You may include periods and capital letters to make your username
easier to read, but these won't affect how people find your Page
For example, www.facebook.com/HSAHomeWarranty and www.facebook.com/HSA.Home.Warranty go to the same Page.
Facebook URL
• Fliers• Brochures• Business cards• And all other marketing
material
Email Signature
Brian GeickSocial Media SpecialistHSA Home [email protected]
Email Signature
Email Signature
Page Apps
• Need Free Account
Upcoming Topics
Upcoming Topics
The formula used to determine if your post will show up in your fans news feed.
Upcoming Topics
Win Prizes
Post on our page and be entered into our monthly fan drawing
Review
Add a Recommendations Box
Add FB Link to Your Email Signature
Add Apps To Your Page
Get a Custom URL
Export Email Contacts
Engagement is not about the
quantity of your followers
but the quality of your interactions with them.
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