Why You Need to Master Your Content Creation Skills

Brought to you by:

Business Content PLRwww.BusinessContentPLR.com

What does the Consumer think?

Of Consumers consider Custom Content useful.Engage

90%78%

Of Consumers feel that Organizations that produce Custom Content are interested in building good

relationships with them.Engage

What does the Consumer think?

Of Consumers prefer to get to know a company via Content rather than ads.ContentPlus

70%57%

Of Consumers read Content Marketing Articles at least once a month.

The CMA

Who Uses Content Marketing?

Organizations that us C.M.Organizations that don't use C.M.

9 out of 10 Organizations use Content to MarketThe Content Marketing Institute

Who Uses Content Marketing?

On Average, Marketers use over

of their budget on Content Marketing.

Leaderswest

25%

How does Traditional Marketing Compare?

0

30

60

90

WebServes

How does Traditional Marketing Compare?

LeadersWest

$1For Every spent, Content Marketing creates

3 timesas many leads as Traditional Marketing Methods.

How does Traditional Marketing Compare?

LeadersWest

62%Content Marketing costs approximately

less than Traditional Advertising.

Where is Content Marketing Used?

Social Media

Website Articles

eNewsletters

Blogs

Case Studies

Videos

Articles on other websites

In-Person Events

White Papers

Webinars/Webcasts

Research Reports

MicroSites

Infographics

Branded Content Tools

Mobile Content

eBooks

Print Magazines

Books

Virtual Conferences

Podcasts

Licensed/Syndicated Content

Mobile Apps

Digital Magazines

Print Newsletters

Games

0 10 20 30 40 50 60 70 80 90 100

Percentage of how many Content Marketers use each specific method.TopRankBlog

How is Content Marketing Growing?2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn

0

5

10

15

20

25

30

35

40

45

50

Amount Spent on Content Marketing 2011-2013Custom Content Council

A Word from the experts…

“Traditional marketing talks at people.

Content marketing talks with them.”

Doug Kessler

A Word from the experts…

“I realized the importance of having a story today is what really separates companies.

People don't just wear our shoes, they tell our Story.”

Blake Mycoskie, CEO of Tom’s Shoes

A Word from the experts…

“Good copy can't be written with tongue-in-cheek, written just for a living.

You've got to believe in the product.”

David Ogilvy

A Word from the experts…

“Content is King.”

Bill Gates

Ready to Master Your Own Content Creation Skills?

…..and Teach Others to Do the Same?

Grab our customizable training course:

www.BusinessContentPLR.com/offers/content-creation-mastery