© 2011 Century 21 Real Estate LLC. All rights reserved.
Why the CENTURY 21®
System ? Adobe Realty
© 2011 Century 21 Real Estate LLC. All rights reserved.
Our Brand Value Proposition
We are a strong, vibrant and global real estate family.
We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate.
We embrace your goals and are committed to achieving them.
Our network is your edge: 72 countries, 8,000 offices and over 120,000 agents strong
CENTURY 21: The Gold Standard
© 2011 Century 21 Real Estate LLC. All rights reserved.
How the CENTURY 21® System helps you achieve your goals
Awards & Recognition Programs
Brand Awareness
Online Presence
C21 Tools & Systems
Award Winning Training
Business Benefits
Value Added Services
MARKETSHARE
National Advertising
© 2011 Century 21 Real Estate LLC. All rights reserved.
The CENTURY 21 Global Footprint
MoroccoMorocco
South AfricaSouth Africa
RussiaRussia
AngolaAngola
Cape VerdeCape Verde
CaribbeanCaribbean
CanadaCanada
MexicoMexico
United United StatesStates
Central AmericaCentral America
BrazilBrazilColumbiaColumbia
VenezuelaVenezuela
ChinaChina
IndonesiaIndonesia
JapanJapan
TaiwanTaiwan
AustraliaAustralia
New ZealandNew Zealand
ThailandThailand
BelgiumBelgium
BulgariaBulgariaRomaniaRomaniaFranceFrance
GreeceGreece TurkeyTurkey
PolandPoland
SpaiSpainn
EgyptEgypt
Saudi ArabiaSaudi Arabia
SlovakiaSlovakiaUnited KingdomUnited Kingdom LatviaLatvia
BahrainBahrainKuwaitKuwaitIsraelIsrael
LebanonLebanon
U.A.EU.A.EQataQatarr
PortugalPortugal AlbaniaAlbania
SingaporeSingapore
SerbiaSerbia && MontenegroMontenegro
Hong Hong KongKong
JordanJordan
LuxembourgLuxembourg
CyprusCyprus
Czech RepublicCzech Republic
Operating in 72 Countries and Territories. 8,000 Offices and 120,000 Sales Associates Internationally
© 2011 Century 21 Real Estate LLC. All rights reserved.
Recognition, Awareness, Preference!CENTURY 21® Brand -
Almost Universal Brand Awareness
Industry Leader For Future Consideration
Most Recognized Name In Real Estate
* Source: 2010 Ad Tracking Study, Millward Brown. Q: “Which of these agencies , if any, is the most recognized name in real estate?” (multiple choice question); Base -Aware of Brand. Results significant at a 90% Confidence level .
* Source: 2010 Ad Tracking Study, Millward Brown. Q: ““Please tell me which of these real estate agencies you have ever seen or heard of?” (Base: 1201 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years; results significant at a 90% Confidence level).
* Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to consider choosing each of these brands the next time you buy or sell a home?” (Base: 1201 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years).Differences in the top 2 agencies (C21 and RE/MAX) are statistically insignificant at a 90% Confidence Level.
Top Agencies for Likelihood to Recommend
* Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to recommend (brand) to someone else?” (Base: 1201 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years). Any differences in the top 2 agencies is statistically insignificant at a 90% Confidence Level.
CENTURY 21: 41%
RE/MAX: 34%
Coldwell Banker: 18%
CENTURY 21: 94%
RE/MAX: 91%
Coldwell Banker: 82%
Prudential: 71%
ERA: 39%
GMAC: 36%
Keller Williams: 36%
Weichert : 18%
Realty Executives:16%
CENTURY 21
RE/MAX
Coldwell Banker
ERA
GMAC
Prudential
Weichert
Realty Executives
Greater than 50%
Industry Leaders
Less than 50% CENTURY 21
RE/MAX
Realty Executives
Prudential
Keller Williams
Coldwell Banker
GMAC
ERA
Industry LeadersGreater than 30%
Less than 30%
© 2011 Century 21 Real Estate LLC. All rights reserved.
Real Estate Industry Visibility
National Gold Sponsor
Platinum Sponsor
EventsAdvertising
© 2011 Century 21 Real Estate LLC. All rights reserved.
© 2011 Century 21 Real Estate LLC. All rights reserved.
Television and Online Advertising
© 2011 Century 21 Real Estate LLC. All rights reserved.
National Radio Advertising
© 2011 Century 21 Real Estate LLC. All rights reserved.
Search Engine Marketing
• Drives more traffic to your web site by paying for targeted keyword search results with search engines.
• Brand, Generic, and Regional terms
• The CENTURY 21 National Marketing team currently bidding on over 175,000 keywords
What does Search Engine Marketing (SEM) do?
© 2011 Century 21 Real Estate LLC. All rights reserved.
Online Banner Ads
© 2011 Century 21 Real Estate LLC. All rights reserved.
A Powerful Web PresenceWe feature all of our listings on many of the Internet’s most visited real estate websites through the CENTURY 21 Syndicated Listing Program.
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
© 2011 Century 21 Real Estate LLC. All rights reserved.
AL Alabama Web PageAL Classified Ad NetworkAL Montgomery Homes for SaleAL North Jefferson NewsAL St. Clair News AegisAL The Cullman TimesAL The Leeds NewsAL The News CourierAK Anchorage Homes for SaleAZ AZ ZapHomesAZ Phoenix Homes for SaleAZ The PhoenixAZ West USA RealtyAZ Yuma.comAZ ZtucsonCA The Bakersfield CalifornianCA ASUNCA Bakersfield HomesCA Coast SiderCA Fresno Homes for SaleCA LA WeeklyCA Los Angeles Homes for SaleCA OC WeeklyCA Monterey Homes for SaleCA Phoenix REICCA Oakland Home for SaleCA Ramona SentinelCA San Mateo Homes for SaleCA SDNNCA Fremont Homes for SaleCA SF ExaminerCA Pleasanton Homes for SaleCA SilvarCA Hayward Homes for SaleCA The Sun ChronicalCA Palm Springs Homes for SaleCA Sacremento Homes for SaleCA Salinas Homes for SaleCA Merced Homes for SaleCA San Jose Homes for SaleCA San Luis Obispo Homes for SaleCA Visalia Homes for SaleCA Modesto Homes for SaleCA Walnut Creek Homes for SaleCO Fort Collins Homes for SaleCO Grandjunction.comCO WestwordCT All About DarienCT American TownsCT Hartford Homes for SaleCT Metro Hartford HomesCT WTNHDE DE ZapHomesDE Wilmington Homes for SaleFL Bradenton Homes for SaleFL St. Petersburg TimesFL Fort Lauderdale Homes for SaleFL Miami New TimesFL Fort Myers Homes for SaleFL Fox 10 TVFL Melbourne Homes for SaleFL MicoHomesCA Merced Homes for SaleCA San Jose Homes for SaleCA San Luis Obispo Homes for SaleCA Visalia Homes for SaleCA Modesto Homes for SaleCA Walnut Creek Homes for SaleCO Fort Collins Homes for SaleCO Grandjunction.comCO WestwordCT All About DarienCT American TownsCT Hartford Homes for SaleCT Metro Hartford HomesCT WTNHDE DE ZapHomesDE Wilmington Homes for SaleFL Bradenton Homes for SaleFL St. Petersburg TimesFL Fort Lauderdale Homes for SaleFL Miami New TimesFL Fort Myers Homes for SaleFL Fox 10 TVFL Melbourne Homes for SaleFL MicoHomesGA Macon Homes for SaleGA The Moultrie ObserverGA Thomasville Times-Enterprise
GA The Tifton GazetteGA Valdosta Daily TimesGA Cordele DispatchGU Bridewater Homes for SaleHI Honolulu Homes for SaleID KTVBID 2 NewsID ZidahoID Boise Homes for SaleIL Belleville Homes for SaleIL Chicago Homes for SaleIL Commercial NewsIL Effingham Daily NewsIL Mt. Vernon Register NewsIL Shelbyville Daily UnionIL Times-Leader IN Goshen NewsIN Hendricks County FlyerIN The Herald BulletinIN Indianapolis Homes for SaleIN Lafayette Homes for SaleIN Muncie Homes for SaleIN Richmond Homes for SaleIN XL MarketingIN Batesville Herald-TribuneIN The Zionsville Times SentinelIN Greensburg Daily NewsIN The Evening NewsIN Kokomo TribuneIN The Lebanon ReporterIN The Pharos-TribuneIN The TribuneIN The Tribune StarIN Washington Times HeraldIN Rushville RepublicanIN WishIN WTHIIN WANEIN WLFIIA Ad Express & Daily IowegianIA Des Moines Homes for SaleIA Iowa City Homes for SaleIA Knoxville Journal ExpressIA Pella ChronicleIA Clinton HeraldIA The Oskaloosa HeraldIA Ottumwa Daily CourierKS Farm TalkKS Wichita Homes for SaleKY Big Daily NewsKY Homebuyer KYKY Grayson Journal EnquirerKY The Sentinel EchoKY Wayne County OutlookKY Morehead NewsKY Olive Hill TimesKY McCreary County RecordKY The IndependentKY Times TribuneKY Glasgow Daily TimesKY Richmond RegisterKY Commonwealth JournalKY Lexington Homes for SaleKY Louisville Homes for SaleLA Alexandria Homes for SaleLA Lafayette Homes for SaleLA Louisiana Press JournalLA Opelausas Homes for SaleLA Monroe Homes for SaleLA New Orleans HomeLA Shreveport Homes for SaleME Bangor Daily NewsME Maine Home SellerMD Baltimore Homes for SaleMD Carroll County TimesMD Cumberland Times NewsMD MD ZapHomesMD Salisbury Homes for SaleMA Andover TownsmanMA Gloucester Daily TimesMA The Haverhill GazetteMA The Salem NewsMA The Daily News of NewburyportMA The Eagle-TribuneMA WWLPMI Battle Creek Homes for SaleMI Detroit Homes for SaleMI Lansing Homes for SaleMI Livingston Homes for Sale
MI Grand Traverse HeraldMI Livonia Homes for SaleMI Monroe NewsMI The Record-EagleMI Port Huron Homes for SaleMI Wood TVMN ABC NewspapersMN ER Star NewsMN Home MagazineMN Mankato Free PressMN The LandMN Southwest Homes NowMN St. Cloud Homes for SaleMN This Week LiveMS Biloxi Homes for SaleMS Hattiesburg Homes for SaleMS Jackson Homes for SaleMS Laurel Leader-CallMS The Meridian StarMS Picayune ItemMS The Poplarville DemocratMS The Star HeraldMO Kansas City Homes for SaleMO Springfield Homes for SaleMO Columbia TribuneMO Ozarks Home HunterMO Real Estatest JoeMO Lincoln County JournalMO RFTMO Real Estate Weekly KCMO New Haven LeaderMO Hermann Advertiser CourierMO Bowling Green TimesMO Elsberry DemocratMO Vandalia LeaderMO Fireside GuardMO The Joplin GlobeMT Great Falls Homes for SaleMT Southwest Montana Real EstateNE Plattsmouth JournalNV Las Vegas SunNV Reno Homes for SaleNH Derry News/WeekenderNJ Bridewater Homes for SaleNJ Cherry Hill Homes for SaleNJ Morristown Homes for SaleNJ Neptune Homes for SaleNJ East Brunswick Homes for SaleNJ Press of Atlantic CityNJ Jersey Devil HomesNJ North JerseyNJ Inside TodayNJ Vineland Homes for SaleNM Las Cruces Homes for SaleNM KRGENY Binghamton Homes for SaleNY Elmira Homes for SaleNY Ithaca Homes for SaleNY Long Island Homes for SaleNY Poughkeepsie Homes for SaleNY Rochester Homes for SaleNY Residential NYCNY Village VoiceNY The Daily StarNY The Press-RepulicanNY Cooperstown CrierNY Lockport Union-Sun & JournalNY The Journal-RegisterNY Tonawanda NewsNY WIVBNY White Plains Homes for SaleNC Asheville Homes for SaleNC Charlotte Homes for SaleNC Charlotte Homes for SaleNC Raleigh Homes for SaleNC Salisbury PostNC WavyNC Stanly News and PressNC The Randolph GuideNC The Daily SouthernerOH Cincinatti Homes for SaleOH Fremont Homes for SaleOH Mansfield Homes for SaleOH Marion Homes for SaleOH Port Clinton Homes for SaleOH Dayton.comOH Fox ToledoOH The Star BeaconOH Bucyrus Homes for Sale
OH Chillicothe Homes for SaleOH Coshocton Homes for SaleOH Lancaster Homes for SaleOH Newark Homes for SaleOH Zanesville Homes for SaleOH WDTNOK OklahomaCity.comOK Urban TulsaOK Pauls Valley Daily DemocratOK Woodward NewsOK Ft. Gibson TimesOK Hartshorne SunOK The Midwest City SunOK The AmericanOK Tuttle TimesOK Stilwell Democrat JournalOK Waurika News DemocratOK Westville ReporterOK The Ada Evening NewsOK Chickasha Express StarOK Claremore Daily ProgressOK The Duncan BannerOK Edmond SunOK Enid News & EagleOK The McAlester News CapitalOK The Muskogee PhoenixOK The Norman TranscriptOK Pryor Daily TimesOK The Stillwater Newspress OK Tahlequah Daily PressOR Salem Homes for SaleOR Portland.comOR My Central OregonOR KATUOR KGWOR Best Buy Real EstateOR KVALPA Allentown Homes for SalePA State College Homes for SalePA Erie HomesPA The Daily ItemPA The Danville NewsPA Allied NewsPA The Tribune-DemocratPA The Meadville TribunePA New Castle NewsPA The HeraldSC Aiken StandardSC Beaufort Homes for SaleSC Columbia Homes for SaleSC Greenville Homes for SaleSC Hilton Head Homes for SaleSC Myrtle Rock Homes for SaleSC CCPSC ShemcreekSC Rock Hill Homes for SaleSD Sioux Falls Homes for SaleTN Clarksville Homes for SaleTN Citizen TribuneTN Chatanooga.comTN Crossville ChronicleTN Jackson Homes for SaleTN Elk Valley TimesTN Grundy County HeraldOK Tahlequah Daily PressOR Salem Homes for SaleOR Portland.comOR My Central OregonOR KATUOR KGWOR Best Buy Real EstateOR KVALPA Allentown Homes for SalePA State College Homes for SalePA Erie HomesPA The Daily ItemPA The Danville NewsPA Allied NewsPA The Tribune-DemocratPA The Meadville TribunePA New Castle NewsPA The HeraldSC Aiken StandardSC Beaufort Homes for SaleSC Columbia Homes for SaleSC Greenville Homes for SaleSC Hilton Head Homes for SaleSC Myrtle Rock Homes for SaleSC CCP
SC ShemcreekSC Rock Hill Homes for SaleSD Sioux Falls Homes for SaleTN Clarksville Homes for SaleTN Citizen TribuneTN Chatanooga.comTN Crossville ChronicleTN Jackson Homes for SaleTN Elk Valley TimesTN Grundy County HeraldTN Herald ChronicleTN Murfreesboro Homes for SaleTN Nashville Homes for SaleTN Tullahoma NewsTN Manchester TimesTN Nashville SceneTX El Paso Homes for SaleTX Forth Worth Homes for SaleTX Killeen Daily HeraldTX Pegasus NewsTX Star Community NewspapersTX KVUETX KXANTX Hood Count NewsOR KGWOR Best Buy Real EstateOR KVALPA Allentown Homes for SalePA State College Homes for SalePA Erie HomesPA The Daily ItemPA The Danville NewsPA Allied NewsPA The Tribune-DemocratPA The Meadville TribunePA New Castle NewsPA The HeraldSC Aiken StandardSC Beaufort Homes for SaleSC Columbia Homes for SaleSC Greenville Homes for SaleSC Hilton Head Homes for SaleSC Myrtle Rock Homes for SaleSC CCPSC ShemcreekSC Rock Hill Homes for SaleSD Sioux Falls Homes for SaleTN Clarksville Homes for SaleTN Citizen TribuneTN Chatanooga.comOR KGWOR Best Buy Real EstateOR KVALPA Allentown Homes for SalePA State College Homes for SalePA Erie HomesPA The Daily ItemPA The Danville NewsPA Allied NewsPA The Tribune-DemocratPA The Meadville TribunePA New Castle NewsPA The HeraldSC Aiken StandardSC Beaufort Homes for SaleSC Columbia Homes for SaleSC Greenville Homes for SaleSC Hilton Head Homes for SaleSC Myrtle Rock Homes for SaleSC CCPSC ShemcreekSC Rock Hill Homes for SaleSD Sioux Falls Homes for SaleTN Clarksville Homes for SaleTN Citizen TribuneTN Chatanooga.comTN Crossville ChronicleTN Jackson Homes for SaleTN Elk Valley TimesTN Grundy County HeraldTN Herald ChronicleTN Murfreesboro Homes for SaleTN Nashville Homes for SaleTN Tullahoma NewsTN Manchester TimesTN Nashville SceneTX El Paso Homes for SaleTX Forth Worth Homes for SaleTX Killeen Daily Herald
TX Pegasus NewsTX Star Community NewspapersTX KVUETX KXANTX Hood Count NewsTX KDH Real EstateTX Get Homes HoustonTX Rockwall County Herald BannerTX Royse City Herald BannerTX Commerce JournalTX Cedar Creek PilotTX Athens Daily ReviewTX Cleburne Times ReviewTX Corsicana Daily SunTX Gainesville Daily RegisterTX Greenville Herald BannerTX The Huntsville ItemTX Jacksonville Daily ProgressTX Mineral Wells IndexTX The Orange LeaderTX Palestine Herald-PressTX The Port Arthur NewsTX San Marcos Daily RecordTX Weatherford DemocratUT St. George Homes for SaleVT Burlington Homes for SaleVA The Central VirginianVA North Umberland EchoVA Northern Neck NewsVA NV DailyVA Caroline ProgressVA Gooch Land CourierVA WavyVA Herald ProgressVA Hampton Roads Homes for SaleVA Staunton Homes for SaleWA Bellingham Homes for SaleWA Tacoma Homes for SaleWA Olympia Homes for SaleWA Pasco-Kennewick Homes for SaleWA KOMO NewsWA Spokesman HomesWA GoSkagitWA Seattle WeeklyWA King5WA KREMWA Spokane.comWADC Washington PostWV Huntington Homes for SaleWV Herald Dispatch HomesWV Montgomery HeraldWV The Fayette TribuneWV Princeton TimesWV The Register HeraldWV Bluefield Daily TelegraphWV Times West VirginianWI Fox 11 OnlineWI Appleton Homes for SaleWI Green Bay Homes for SaleWI Manitowoc Homes for SaleWI Marshfield Homes for SaleWI Oshkosh Homes for SaleWI Sheboygan Homes for SaleWI Stevens Point Homes for SaleWI Wausau Homes for SaleWI Wisconsin Homes for SaleNAT’L CNN MoneyNAT’L CVHPNAT’L FizberNAT’L Fox BusinessNAT’L Gazetter Mail HomesNAT’L GethomeshNAT’L IntagentNAT’L KiplingerNAT’L Local.comNAT’L Lycos ClassifieldsNAT’L MainevilleNAT’L Media GeneralNAT’L Military.comNAT’L My Area NetworkNAT’L My Bank LoansNAT’L ParadeNAT’L School MattersNAT’L ShowMeLocalNAT’L US News and World ReportNAT’L WalmartNAT’L WPRINAT’L Zilpy
A Powerful Web Presence – 500+ Websites!
© 2011 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21 ® Social Media
© 2011 Century 21 Real Estate LLC. All rights reserved.
C21 Campaign Center
•Print-ready posters
•Brand ads
•Open house ads
•Listing flyers
•Mastheads
…and much more!
Templates to Build Your Local Campaign
© 2011 Century 21 Real Estate LLC. All rights reserved.
Preferred Client Club
All This For Just About $8 Per Year!
Welcome Card
Personalized Bi-monthly Magazine
Personalized Spring and Fall Postcards
© 2011 Century 21 Real Estate LLC. All rights reserved.
Drip emails, eGreetings, eNewsletters
FREE…
© 2011 Century 21 Real Estate LLC. All rights reserved.
Century21.com - World Class Website
century21.com
More than 2 million visitors come to our site every month!!
Re-designed national website
© 2011 Century 21 Real Estate LLC. All rights reserved.
FREE Personalized Website (My C21)
• A program that creates high quality websites : – Created and Hosted at no-cost to system members– Professionally designed templates to choose from
• Available to Sales Associates, Teams, and Offices
© 2011 Century 21 Real Estate LLC. All rights reserved.
The CENTURY 21 LeadRouter™ Product
1. ConsumerInquiresOnline
LeadRouter Process
2. LeadRouter Finds Agent
by Cell Phone
4. SoftwareRequires
AgentAccountability
5. Managersand Brokerage
Monitor AllLeads
3. AgentContacts
Lead fromAnywhere
© 2011 Century 21 Real Estate LLC. All rights reserved.
The Golden Ruler
Reports
Charts
Comparisons
Analysis
© 2011 Century 21 Real Estate LLC. All rights reserved.
21Online.com
© 2011 Century 21 Real Estate LLC. All rights reserved.
Award Winning Learning for All Associates*
* Among Training Magazines Top 125 Companies 7 out of the past 10 years
All
New Agents Experienced Agents Brokers & Managers
© 2011 Century 21 Real Estate LLC. All rights reserved.
Certification Learning Tracks
AllGrow Your Business
Each of these professional development programs is a guide to greater prosperity!
© 2011 Century 21 Real Estate LLC. All rights reserved.
State-of-the-Art Learning Resources
Social Media Training
Join us!
Exclusive Continuing
Education Discounts
© 2011 Century 21 Real Estate LLC. All rights reserved.
26
International Awards and Events
© 2011 Century 21 Real Estate LLC. All rights reserved.
National Convention
Orlando, FloridaLas Vegas, Nevada
San Antonio, Texas
San Diego, California
© 2011 Century 21 Real Estate LLC. All rights reserved.
Top Agent Retreat (previous destinations)
Chicago, Illinois
Nassau, Bahamas
Waikoloa, Hawaii
San Diego, California
Hollywood, Florida
Boston, Massachusetts
© 2011 Century 21 Real Estate LLC. All rights reserved.
National Discounts
© 2011 Century 21 Real Estate LLC. All rights reserved.
FREE Listing Distribution Partners
© 2011 Century 21 Real Estate LLC. All rights reserved.
Wireless / Telecommunications
• 17% off rates
• 45% off equipment
•16% off rates•Up to 25% off equipment
• 10% off rates
• 20% off rates
• 25% off equipment
© 2011 Century 21 Real Estate LLC. All rights reserved.
Additional Real Estate Services
© 2011 Century 21 Real Estate LLC. All rights reserved.
Giving Back To The Community
To Date CENTURY 21 Has Raised Over $102,000,000
For Easter Seals
To Date CENTURY 21 Has Raised Over $102,000,000
For Easter Seals
1979
2011
1984
1989
1994
1999
2004
Easter Seals SelectedAs Primary Charity
Easter Seals SelectedAs Primary Charity
$6,000,000 Raised In TheFirst 5 Years
$6,000,000 Raised In TheFirst 5 Years
$20,000,000 Raised In TheFirst 10 Years
$20,000,000 Raised In TheFirst 10 Years
$47,000,000 Raised In TheFirst 15 Years
$47,000,000 Raised In TheFirst 15 Years
$62,000,000 Raised In TheFirst 20 Years
$62,000,000 Raised In TheFirst 20 Years
$76,000,000 Raised In The First 25 Years
$76,000,000 Raised In The First 25 Years
© 2011 Century 21 Real Estate LLC. All rights reserved.
Summary
• Why CENTURY 21 Adobe Realty?• The power of the team to get the job done.• The power of the record of results we have assembled.• The power of the systems that are in place that allow us to grow
and increase market share, services, and profitability.• The power in the vision of management and their commitment
to excellence in this company.• The power of the CENTURY 21 Adobe Realty.
Each Century 21 Office is Independently Owned and Operated
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