Download - Why to attract Generation Y who increasingly spending more money online

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  • 1. AsthoseGen.Yusersactuallydonothaveinfluential positionstheyareaninterestingcommunityforyouandWhytoattractGenerationY yourhumanresourcestogetnewtalentfornow.Thisalso givesyoutheopportunitytoplaywhoincreasinglyspendingmoremoneyonlineYoushouldbuildastrongnetworkalloverthecoming years,establishyourbusinessasatrustedandreputable sourceandgrowawarenessforyourB2Bactivities.GenerationY,young,digitalsavvyconsumers,arethe18to Thiswillletyouenoughtimetolearntheirinterestsandto34yearoldagegroupwhich learntheirwaylife,soyoucanspeaktheirlanguagewhenithasgrownupwithinternetandcomestodobusinesswiththem.Thisknowledgeandthesocialmedia.existingconnectionswillmakeyoubusinessmucheasierwithinthenexttwentyyears.Theycommunicateaboutproductandserviceswiththeirfriendsonsocialnetworks.Theyreadandwrite Yourtodaysactivitieswillbeyourinvestmentinyouronlinereviewsandaremorelikelytorecommend businessesfuture.Inthefirststepyouimproveyourhuman resourcesandgetintouchwithtalentwheretheyareproducts. aroundonthewebandinsocialmedia.AndforsecondyoulearnalotabouttheirinterestsandwhattheyappreciateTheyhavehigherwagesandaremorelikelytospend andwhattheydonotlike.theirmoneyonluxurygoodsaswell.Infographic:WHOARETHEMILLENNIALS?AsurveydonebyAmericanExpressBusinessInsightsfindoutthatGenerationYincreasedtheirspending31%in2011over2010.FamousbrandshavediscoveredthistrendandaremoreactivetheirwhereGenerationYisaroundontheweb.ThisisaboutB2C.ButhowaboutB2Bandwhatcantheyusethisinformationfor?AsGen.YgoesoldertheywillgetmoreinfluentialjobsandpositionsincompaniesandthisiswhatmakestheminterestingforaB2Bapproach.ForyouifyouareinB2B,youshouldfollowtheexamplesofthebigconsumerandluxurybrandsandestablishyour outpostsonthewebandinsocialmedia. 1

2. Marketingtakeawaytip:Improveyouonlinepresencebybecomeactiveinsocialmedia.Startpublishingvaluabletargetcontentthroughablog,video,eBooks,and whitepapers.Improveyourwebsiteandmakeitagreat marketinghubtocommunicatewithyouraudienceandtoattractGen.Yjobseekersforyourbusiness. inBlurbsInboundMarketingAgency http://inBlurbs.com http://inBlurbs.com/blog/ 2


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