Why Libraries Matter:Empowering Community
VoicesPublic Library Association Conference, March 15, 2012
Molly Raphael, ALA President Dr. Barbara Stripling, Assistant Professor of
Practice, Syracuse University, School of Information Studies
Patty Wong, County Librarian/Archivist, Yolo County (California) Library
Pam Jaskot, Library Consultant for Communications and Outreach, State Library of North Carolina
Marci Merola, Director, ALA Office for Library Advocacy
Today’s Speakers
Expectations for Today Overview Re-Discovering Our Community Empowering Our Community Voices Practical Applications Wrap-Up
Legislative◦ Library administrators◦ Trustees and Friends◦ Grassroots
Frontline◦ Librarians and library support staff
Community
Types of Advocacy
Community Engagement Who is your community and how do you identify
it? What does your community value and prioritize? What services does the library provide to help
the community attain its goals/priorities? How can the library transform to meet these
goals? What messages would motivate your community
• To speak on behalf of libraries?• To take action in advocacy?• To encourage others to join the effort?
Advocacy University Frontline Advocacy The Library Ecosystem Our Authors, Our Advocates Hot issues: Funding, e-book access, others?
What resources does ALA already offer and how do you find them?
Dr. Barbara Stripling, Assistant Professor of Practice, Syracuse University, School of Information Studies
Patty Wong, County Librarian/Archivist, Yolo County Library
Re-Discovering Our Community
Framing the Concept
Aspirational Goals Transforming
Libraries
My Library and Its Community Intersections Community Values and Priorities Taking Action
Re-Discovering Our Community
My Library and Its Community
3. What kinds of “clues” might a visitor pick up that would reveal information about your community and its values, priorities, challenges, and residents?
Intersection of Library & Community
What could the library add for further support?
My Library and Its Community: What is the library doing to support these?
Community Priority
The Library Supports this
by…
My Library & Its Community: Taking Action
Community Group Gap in Service or Communication
What could the library do to fill the gaps?
How can we do it?
Pam Jaskot, Library Consultant for Communications and Outreach, State Library of North Carolina
Empowering Our Community Voices: The Smartest Card Campaign in North Carolina
North Carolina Libraries Empower Community Voices
Presented by Pam Jaskot, State Library of North Carolina, [email protected], 919-807-7421
Kevyn Adams,
Carolina Hurricanes
Beverly Perdue, Governor
Andie MacDowell, Actress
Branford Marsalis, MusicianCathy Smith Bowers, Poet Laureate
Meet Our Rock Star
Favorite Five
Expand your partnerships
Communication Plan
Target your audience
Be flexible
Define your goal
Appreciate your spokesperson
Marci Merola, Director, ALA Office for Library Advocacy
What’s Next? Practical Applications
What can you do back home? Who will I share these ideas with? Name a community partner.
Practical Applications –For the Library
Who are the players? How can the community organize? Getting their attention Getting them to act Moving forward
Practical Applications –For the Community
For more information, visitwww.ala.org/advocacy/advleg/empoweringvoices
Thank You!
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