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Co-Founder & Chief Purposologist at The Purpose Institute.Has spent the past decade helping organizations to discover and bring to life a deeper reason for their existence beyond making money.
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Insight #1
Your purpose is your true north star –it’s what drives everything
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Insight #2
Where your talent and the needs of the world intersect –THAT’S YOUR PURPOSE
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Insight #3
Align your strategic initiative with your company’s purposeand watch employee engagement soar
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Insight #4
Human hearts aredrawn more to meaning than money
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Insight #5
When your purpose is clear, your marketing becomes about telling your story –
Akin Southwest Airlines where ‘bags fly free’
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Insight #6
Advertising rarely makes your company compelling –you have to be compelling to begin with
(0.56m) Haley discusses how to use your purpose in advertising
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Insight #7
The best talent is attracted to a defining purpose –how big is your impact on the world?
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Insight #8
A purpose leaders’ highest priority isto be the torch bearer of purpose
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Insight #9
Purpose transcends your role as a leader –it’s timeless and your job is to ignite in others
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Insight #10
Stop focusing on what’s wrong with your business,only when you recognize what’s right about what you do will your purpose emerge
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Really reflect...
Not sure of your purpose? Describe your best day this month...What were you doing?
Really reflect...
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