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Why Dentists should sink their Teeth into Social Media
By Greg Fry
What is Social Media?
“Social Media is a catch-all term used to describe the
tools and technologies that facilitate social interaction
over the internet”.
What is Social Media?
"Social media is either a time-wasting, wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice... up to you.” - - Seth Godin
Social Media Stats
• The average Irish person spends “20 hours and 10 minutes online each month” (*Comscore).
• 2.4 Million + Irish Facebook Users. • 750+ Million Mobile Facebook Users. • 600,000 + daily Twitter users in Ireland. • 1 Million Irish LinkedIn users. • According to Cisco in 1.5 years 90% of
consumer internet traffic will be video. • YouTube gets over 400 million views each
month from Irish people. • Over 1 million smartphone users in Ireland.
Dentists using Social Media in the US.
• 52% use Social Media for business. • 97% of Dental practices using Social Media
used Facebook. • 38% used LinkedIn and 32% used Twitter
*US Study 2012 by the Journal of Contemporary Dental Practice – Results
based on 573 responses *
Common Interest
Your Fans
Community
Your Dental Practice
“The nobodies are the new somebodies”
Guy Kawasaki -
Founding partner at Garage Technology Ventures. Former Chief Evangelist of Apple
Before you start……Set Goals
Social Media Channels
Social Media Doesn’t have to be Scary
How Can Dentists Use Facebook?
How Can Dentists Use Facebook?
Good or Bad?
Good or Bad?
Why Should Dentists Use Social Media?
• To communicate with your patients between visits. • To educate existing and prospective customers. Remove the
“FEAR” factor. • To network and engage with other local businesses. • To listen and to mange your reputation. • To make it even easier for potential patients to book an
appointment. • To find and generate new patients. • To provide customer service.
Don’t get too emotional
• What is your strategy?
• Address the person’s complaint.
• Take the conversation offline.
• Try to find a positive outcome online.
• Use tools such as Google Alerts, Social Mention, Mention.com, Topsy.com and Radian6 to monitor your reputation online.
Reputation Management
But what about Time? I am busy
Save time and Manage multiple social networks from the one dashboard. Schedule content and be consistent with your updates. (Hootsuite.com)
Hootsuite
Schedule your Social Media activity for multiple Social Networks
Hootsuite
Schedule your Social Media activity for multiple Social Networks
Hootsuite
Schedule your Social Media activity for multiple Social Networks
10 Takeaways
• Remember Social Media is about having conversations not making statements.
• Ask yourself – What do I want to achieve from my social media efforts. Set Goals and measure.
• Make sure the people you engage with on Social Media can become or are existing patients.
• Make sure the content you share is of some value or interest to your target audience.
• Always respond to comments and queries. • Network with other businesses and consider promoting businesses,
sports clubs, charities etc in your local area. • If you are on a Social Network like Facebook don’t keep it a secret. Tell
your existing patients you are there and why it may be beneficial for them to like your page.
• Schedule content and be consistent with your updates. • Download mobile apps on your smartphone so you can manage your
Social Media accounts on the go. • Consider Social Advertising to promote your Social Networking pages and
accounts.
Thanks for Smiling
087 2039855
twitter.com/gregfrysocial
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