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Why are we spending 95% of our $/people/time on product?
Business Model Innovationin the food industry
AIFST Innovation: ReloadedUNSW Sydney Wed 22 Oct 2014
Intro:
• Consultancy– Innovation– International Business
• Learning– Masters of Entrepreneurship
& Innovation• Teaching
– Global Business Strategy
Dermott Dowling | Director | @Creatovate
Ten Types of Innovation
Sources: Larry Keeley, 2013; Doblin Inc.
A Shift in Value Creation2% of projects produce more than 90% of value…
What does frozen food, Chinese milk & George Clooney have in common?Business Model Innovation
Business Model InnovationThe Business Model Canvas
1. Why would someone want to buy something from you?2. How will you make money selling it?3. What, exactly, are the important things you need to do to pull off
the plan?
Sources: Osterwalder & Pigneur; Johnson, 2010
Who is doing it?www.dishd.com.au Brand new Business, Brand, Channel, CRM
•Opportunity to use technology to disrupt traditional business models•Set up a small team•Agility & Access to leaders•Built Platforms•Partners•220 new lines ‘lifted & launched’ in under 12 months•Brand new Brand, Business, Channel, CRMSaw a gap in the marketTrusted their consumer understandingGo with Conviction
Who else is doing it? SF BestChina example: SF Best
• SF born in Shunde, Guangdong in 1993
• Operate in China, Hong Kong, Macao, Taiwan, US, Japan, Korea, Singapore, Malaysia, Thailand, Vietnam, Australia
• Launched SF Best Fresh Home delivery services in June 2014 to 11 cities in China – now 27
• Leveraging core process competency in logistics into adjacent industry - eTailing
Who has done it?Nespresso: 10 + years of 30% YoY growth, CHF3b business
• Present in almost 60 countries• 180,000 unique customers visit online boutique every day
How do we start?1. Remember the 2 Pizzas Rule: Small Focused Teams
Ref: Jeff Bezos, Amazon.com; Scott Anthony (2013)
2. Push to learn in market “Get out of the building!”3. Measure learning, not results
“What did you learn? What do you still not know?”4. Venture fund: Sufficient funding to address critical uncertainties5. Decision makers with the right experience to guide the team
How do we start?
Ref: Osterwalder & Pigneur (2010)
1.Set the stage – storytelling, business model canvas. What is the need?
2.Immersion – Knowledge gathering – customers, techy, environment, interview experts, study potential customers and identify needs and problems
3.Inquiry – Business model prototypes, that can be explored and tested.
4.Execution – managing multiple models
5.Evolution – Scenarios, evaluating business models, continuous monitoring, evaluate, adapt or transform
When do we start?
Now! Beware complacency as someone else will disrupt you
References
Scott Anthony (2013) Five Ways to Innovate Faster http://blogs.hbr.org/2013/07/how-to-innovate-faster/ July
30 retrieved on 14/10/2014
Mark W. Johnson (2010). A New Framework for Business Models January 21, HBR Blogs
Larry Keeley, Bansi Nagji, Helen Walters (2013). Ten Types of Innovation: The Discipline of Building
Breakthroughs,
John Wiley & Sons.
Larry Keeley ( 2013) Ten Types of Innovation, YouTube, published 12 July http://youtu.be/vJ5Jq3MyXAk viewed on 14th
Oct 2014
Alexander Osterwalder & Yves Pigneur (2010) Business Model Generation John Wiley & Sons, Inc. New Jersey
Alexander Osterwalder ( 2013) A Better Way to Think About Your Business Model May 6,
http://blogs.hbr.org/2013/05/a-better-way-to-think-about-yo/ retrieved on 13.10.14
ALEXANDER OSTERWALDER (2010)
COMBINING BUSINESS MODEL PROTOTYPING, CUSTOMER DEVELOPMENT, AND SOCIAL ENTREPRENEURSHIP AUGUST
05, http://
businessmodelalchemist.com/blog/2010/08/combining-business-model-prototyping-customer-development-and-social-
entrepreneurship.html
viewed on 15/10/2014
http://www.nestle.com/csv/case-studies/AllCaseStudies/Ecolaboration-Nespresso-platform-sustainable-innovation
viewed on 13th Oct 2014
http://www.nestle-nespresso.com/about-us/facts-and-figures viewed on 13th Oct 2014
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