58% of the allowance of 4-11 is spent.
The youngest spend it on hobbies, food and games
NL
On what do you spend your allowance?
Gen Z-120% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
I put it in my savings
Hobbies
Food
Video- games
Clothing
Fashion accessories
Movies -DVD, Blu-ray
Electronics
Apps
Beauty products
Sports equipment
Shoes
Phone (prepaid,..)
Going out
Other
NXTGen has a strong influence on food, holidays, technologies, TV… NL
To what extent do you have an influence on your parents regarding the following?
NXTGEN (GENY & GENZ)
0% 10% 20% 30% 40% 50% 60% 70%
The food that is consumed at home
Their holiday destinations
The technologies they adopt
The television programmes and films they watch
The grocery stores they visit
The products / services they buy
The cities they visit
Their environmental behaviour
The bars, restaurants, museums, etc. they visit
The banks they are with
The political choices they make
The clothes they wear
The doctors they visit
The music they listen to
The shoes they buy
The brands they like / prefer
Whatsapping/Snapchatting is the new popcorn NL
Baby Boomer Gen X Gen Y Gen Z
To what extent do you do the following activities while watching TV?
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%
Use social media
Chat or text with friends
Check or answer emails
Surf the Internet
Play games
I want it all, and I want it NOW NL
Why do you watch movies on your laptop/smartphone/game console/tablet?
It allows me to watch shows that are not out yet
Baby Boomer Gen X Gen Y Gen Z
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Babyboomer
Gen X
Gen Y
Gen Z
Baby boomers are the most progressive in terms of gender equality NL
Baby Boomer Gen X Gen Y Gen Z
Men and women are both equal
It’s in the nature of women to stay home to raise a family
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To what extent do you agree with the following statements? (top 2)
Health problems, global warming (climate & nature) and 3rd world ! NL
If you were a world leader, which issues would you tackle first? (top 3)
Baby Boomer Gen X Gen Y Gen Z
0% 10% 20% 30% 40% 50% 60% 70%
Terrorism
Economic crisis, unemployment
Health problems and virus outbreaks
Racism / Radicalism
Global warming / Climate change -natural disasters
Immigration -politic and economic refugees
Food waste
Underdevelopment in third world countries
Water pollution
Sharing is a Gen Y thing NL
Which of the following products or services have you used or are you interest in using?
Baby Boomer Gen X Gen Y Gen Z
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Household and maintenance tasks
Apartment sharing (e.g. Airbnb)
Sharing finances, crowdfunding
Sharing tools, machinery and equipment
Ride sharing (e.g. Lyft, Uber)
Petsitting (e.g. Pawshake)
Car sharing (e.g. Cambio)
Sharing office spaces, gardens
Hyperpersonalization is key for Gen Z, luxury also important
And coolness NL
What are important characteristics for a brand or product?
Baby Boomer Gen X Gen Y Gen Z
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
…breathes out power
...is socially engaged
...allows personalisation
…is trendy
…is sporting
…is a bit of a rebellion
…is luxurious and glamorous
...is ecologically engaged
…is optimistic
…is cool
…introduces new trends
…is international
Gen Z is more likely to start an own business, work abroad, and go for
a nice career and moneyNL
Please indicate what is most applicable to you regarding career perspectives?
Baby Boomer Gen X Gen Y Gen Z
Start own business
Work in own country
At the office
Have career
Make lot of money
Work for others
Work abroad
On the road
Home often
Happy in your job
0%10%20%30%40%50%60% 0% 10% 20% 30% 50%40% 60%
Adventure, risks, creativity lead to good times & good money for NXTGen NL
Do you agree with the following statements? (top 2)
Baby Boomer Gen X Gen Y Gen Z
0% 10% 20% 30% 40% 50% 60% 70% 80%
Living in secure surroundings is important to this person
It is important to this person to have a good time
It is important to this person to help the people nearby
It is important to this person to always behave properly
Looking after the environment is important to this person
It is important to this person to be creative
Tradition is important to this person
Being very successful is important to this person
Adventure and taking risks is important to this person
It is important to this person to be rich
It is important for me to have a good time
It is important for me to be creative
Being very successful is important for me
Adventure and taking risks is important for me
It is important for me to be rich
0% 10% 20% 30% 40% 50% 60% 70% 80%
Living in secure surroundings is important to this person
It is important to this person to help the people nearby
It is important to this person to have a good time
It is important to this person to always behave properly
It is important to this person to be creative
Looking after the environment is important to this person
Tradition is important to this person
Being very successful is important to this person
Adventure and taking risks is important to this person
It is important to this person to be rich
0% 10% 20% 30% 40% 50% 60% 70% 80%
Living in secure surroundings is important to this person
It is important to this person to help the people nearby
It is important to this person to have a good time
It is important to this person to always behave properly
It is important to this person to be creative
Looking after the environment is important to this person
Tradition is important to this person
Being very successful is important to this person
Adventure and taking risks is important to this person
It is important to this person to be rich
0% 10% 20% 30% 40% 50% 60% 70% 80%
Living in secure surroundings is important to this person
It is important to this person to help the people nearby
It is important to this person to have a good time
It is important to this person to always behave properly
It is important to this person to be creative
Looking after the environment is important to this person
Tradition is important to this person
Being very successful is important to this person
Adventure and taking risks is important to this person
It is important to this person to be rich
0% 10% 20% 30% 40% 50% 60% 70% 80%
Living in secure surroundings is important to this person
It is important to this person to help the people nearby
It is important to this person to have a good time
It is important to this person to always behave properly
It is important to this person to be creative
Looking after the environment is important to this person
Tradition is important to this person
Being very successful is important to this person
Adventure and taking risks is important to this person
It is important to this person to be rich
0% 10% 20% 30% 40% 50% 60% 70% 80%
Living in secure surroundings is important to this person
It is important to this person to help the people nearby
It is important to this person to have a good time
It is important to this person to always behave properly
It is important to this person to be creative
Looking after the environment is important to this person
Tradition is important to this person
Being very successful is important to this person
Adventure and taking risks is important to this person
It is important to this person to be rich
Ephemeral
I am SNAPPY
I am DREAMING OF
A BETTER WORLDI am MAKING IT
TO MAKE IT
The age of impatience
Blurred gender
Enoughism
The ME-conomy
Perfectly imperfect
Actively chillax
I am READY
I am SNAPPY
I am DREAMING OF
A BETTER WORLD
I am READY
TO MAKE IT
I am MAKING IT
Fast/On Demand
Content brands
Macro-Do brandsMicro-Me brands
Beta-Dream brands
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