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GROUP
NIPA SULTANA
TRISHA
KOWSER JAHAN
JOTY OBAIDUR RAHMAN
ROBBANI
FAHMIDA ANIS
METHILA
FARUK AHMED
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TOPIC OUTLINE
Retailing
Retailer Marketing
Decisions
The Future of
Retailing
Wholesaling
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RETAILING
Retailing is the sale of
goods or commodities in
small quantities directly to
consumers. Also known
as to sell at retail.
Example: Every business
company begin their
retailing business by
selling a locally madeproduct to the community.
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RETAILER
One who sells goods
or commodities
directly to consumers.
Example: Wal-mart is
a well known large
chain retailer.
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TYPES OF RETAILERS
Retailers can be
classified:
1.In terms of several
characteristics.2.Amount of service.
3.Product line.
4.The relative pricesthey charge.
5.How they organized.
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AMOUNT OF SERVICE
Different types ofcustomers and
products requiredifferent amount ofservice. Retailers mayoffer one of three
levels of service: Self-service
Limited service
Full service
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PRODUCT LINE
Specialty stores:
Narrow productline with deep
assortment.
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PRODUCT OUTLINE
Department stores:
Wide variety ofproduct lines.
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PRODUCT OUTLINE
Convenience stores:
Limited line of high-
turnover goods.
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PRODUCT LINE
Super stores:
Food and non-
food.
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PRODUCT LINE
Category killers:
Deep in category
with sales staff.
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RELATIVE PRICES
Discount stores
Off-price retailers Factory outlets
Warehouse clubs
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RETAILER MARKETING
DECISIONS
RETAIL STRATEGY:
Retail segmentation
and targetingStore differentiation
and positioning
RETAIL MARKETING
MIX:
Product and service
assortmentRetail price
Promotion
Distribution
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RETAILER MARKETING
DECISIONS
Retail strategy
Retail marketing mix
-both create valuefor targeted retail
customers
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RETAILER MARKETING
DECISIONS
Segmentation
targeting,
differentiation, and
positioning involvesthe definition and
profile of the market
so the other retail
marketing decisionscan be made.
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PRODUCT ASSORTMENT AND
SERVICE DECISIONS
Include-
Product assortment
Service mix
Store atmosphere
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PRICE DECISION
Price policy must fit thetarget market and
positioning, product
and service
assortment, and
competition
-High market on
lower volume-Low market on
higher volume
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PROMOTION DECISION
Advertising
Personal selling Sales promotion
Public relations
Direct marketing
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PLACE DECITIONS
Central business districts
are located in cities and
include department and
specialty stores, banks
and movie theatres
Shopping center is a
group of retail businesses
planned, developed,
owned, and managed asa unit
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THE FUTURE OF RETAILING
Retailers have to
consider
-Non-store retailing
-Retail convergence
-Mega retailers
-Retail technology
-Global expansion
-retail stores as
communities
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WHOLESALING
Wholesaling includes
all activities involved
in selling goods and
services to those
buying for resale or
business use.
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WHOLESALING
-Selling & promoting
-Buying assortmentbuilding
-Bulk breaking
-Warehousing
-Transportation
-Financing
-Risk bearing
-Market information
-Management service &advice
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WHOLESALING
Selling & promoting
involves the
wholesalers sales
force helping themanufacturer reach
many smaller
customer at lower
cost
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WHOLESALING
Buying assortment
building involves the
selection of items and
building pf assortment
needed by their
customers, saving the
customers work
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WHOLESALING
Bulk breaking involves
the wholesaler buying in
large quantity & breaking
into smaller lots for itscustomer
Warehousing involves the
wholesaler holding
inventory, reducing itscustomers inventory cost
and risk
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WHOLESALING
Transportation involves
the wholesaler providing
quick delivery due to its
proximity to the buyer
Financing involves the
wholesaler providing
credit & financing
suppliers by orderingearlier & paying on time
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WHOLESALING
Risk bearing involves
the wholesaler
absorbing risk by
taking title and
bearing the cost of
theft, damage,
spoilage, andobsolescence
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WHOLESALING
Market information
involves the
wholesaler providing
information tosuppliers and
customers about
competitors, new
product, and pricedevelopments
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WHOLESALING
Management services
and advice involves
wholesalers helping
retailers train their
sales clerks, improve
store layouts, and set
up accounting andinventory control
system.
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