in partnership with Trinity Mirror
An introduction…
How do UK consumers buy services today?
Aggregators / vertical search rules Be it finance, insurance, domestic energy, travel,
aggregators are establishing themselves in every market
They plug seamlessly into online search engines and have become a go-to resource.
The consumer appeal is clear Saving time, money, feeling in control and
removing the pain from expensive decisions Their growth was accelerated in 2008-2012 but
‘savvy shopping’ remains the norm in times of growth.
Trend is moving to Automotive SMR AutoTrader is the established leader in
new/used cars but no business has replicated the model in Automotive after-sales.
How do UK drivers approach vehicle maintenance?
Drivers are open-minded50% undecided at start of process
Drivers are thorough 8-day process on average Average of 3-4 online sources used.
Drivers are tech-savvy40% used their smartphone as part of
the process.
…but reputation rules Opinions of friends and family are the
most influential sources (followed by search engines).
Source: Google Gearshift Survey 2013
The solution? Who Can Fix My Car
Drivers use a drop-down menu and free-text field to describe what service is needed.
Garages are notified by text and email and respond with pricing and comments.
Drivers decide based on pricing, responses, location and, most importantly, customer feedback.
Garages win new customers, who are encouraged to leave reviews. Garages pay a small commission fee on successful jobs and retain ALL the up-sell.
What are the benefits for YOUR garage?
Stay connected, receive SMS/ e-mail notifications as soon as jobs are posted local to your garage
Messaging system lets you communicate directly with new customers before confirming
Build your reputation online and stay ahead of your local competitors - reviews exclusively from Who Can Fix My Car motorists
Benefit from being associated with growing business’s marketing campaigns
Does it work? The mechanics’ view
Garage and location Jobs won (Apr 2014) Est. revenue WCFMC feesAutomotive Components Specialist, Enfield 156
Your Mobile Garage, Islington 154
Whitepost Garage, Gloucester 60
A&A Auto Electrics, Bolton 48
Enterprise Garage, Oldbury 43
Drive-In, Aylesbury 31
Once registered, our Garages ONLY pay, when they win new work
CONTACT US:
TEAM@WHOCANFIXMYCAR
0191 269 6875
Does it work? Our drivers say…
32k Jobs Posted (Apr 2014)96% Customer Satisfaction
See for yourself:
www.facebook.com/
whocanfixmycar
We have Trinity Mirror Group as a partner…
UK’s biggest national newspaper network
TMG reach 26 million people every week
The Daily Mirror, The People and 120 regional titles
New Business Division to deliver unique services along side media and content
Ability to coordinate strategic marketing across multiple channels and regions
…and unique partnerships with Automotive-focused portals
Who Can Fix My Car’s partnership with PistonHeads goes live in June 2014.
PistonHeads is the second largest UK motoring website with 5 million visits every month from automotive-conscious audience.
PistonHeads has 5,000 private car classifieds posted every month.
Word of mouth: PistonHeads has 250,000 active automotive forum members.
Haymarket owns What Car? Another recognised title that helps educate UK motorists.
Case Study: Meet Patrick at ACS Enfield
Over 100 jobs won in 2013
Total focus on customer service
Consistent feedback creates momentum
http://garagewire.co.uk/news/independent-gears-up-for-expansion-after-online-success/
Case Study: Stoneacre Motor Group
22/26 different STONEACRE dealerships have won work via Who Can Fix My Car
Strong, centralised call-centre coordination
Over 6,500 leads sent to across STONEACRE’s network
Diverse manufacturer mix.
Our Success Fees are LOW…
Brake replacement:
Battery replacement:
MOT:
Full Service:
Exhaust repairs:
Wheel Alignment:
Diagnostic/Engine Balancing
Air Conditioning Service/Repair
Clutch ReplacementPrices exclude VAT
“Average job spend is at least £xxx, and does not include any further up-sell captured at the garage.”
CONTACT US:
TEAM@WHOCANFIXMYCAR
0191 269 6875
National recognition:
A Rich and Diverse Mix of JobsTop 25 Car Makes: Top 25 Service types:
Make % Jobs Category % Jobs
CONTACT US:
TEAM@WHOCANFIXMYCAR
0191 269 6875
Next steps? Get started…today!
Go to www.whocanfixmycar.com/mapsandpackages
Select the vehicle makes and job types that your business specialises in – then only receive leads that matter.
Write a short description telling customers about your garage
Pay £50 annual membership
THAT’S IT: you will begin receiving leads that day!
ADDITIONAL: seek out extra work beyond your normal radius with our ‘Find a job’ map function
QUESTIONS? [email protected] or 0191 269 6875
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