AN INTRODUCTION TO W. WHITE (WHOLESALE) LTD
14 Karewa Place, Po box 10261, te raPa, hamilton 3241, new zealandpHONE: +64 7 849 5493 fAx: +64 7 849 6493
WWW.WHITES.CO.Nz
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WHITE’S pOWERSpORTS: ExpERTS IN LOgISTICS, DISTRIbUTION, SALES AND mARkETINg
• New Zealand’s largest wholesale distributor to the powersports market
• Established in 1952 - 60 years experience in the market
• Accounts held with every powersports retailer, accessory store and repair shop in NZ
• Company sales representatives call on accounts NZ wide
• In-house design and graphic’s department
• Largest on-line motorcycle and ATV hard parts fitment guide in the southern hemisphere
• Fully computerised inventory, sales, freight and warehousing system
• New Zealand’s most popular motorcycle website: www.bits4bikes.co.nz
• An unparalleled reputation, support and loyalty from dealers
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Whites is located in Hamilton, which is around 1 hour south of Auckland, New Zealand’s largest city. Hamilton is an ideal distribution centre, being on the main highway, with an international airport, and is in the centre of the North Island, home to approximately 80% of the NZ population. White’s superb warehouse facilities were purpose built, and are company owned, with 38,000 sq. ft. of warehouse space, plus offices, board room and dealer training facilities with catering and restrooms, and training workshop. The premises are registered with the NZ Government as an approved site for receiving shipping containers. Additional bare land is owned adjacent to the company premises, and is retained for future expansion.
WHITE’S pOWERSpORTS: ExpERTS IN LOgISTICS, DISTRIbUTION, SALES AND mARkETINg
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OUR CORE vALUES
• We have Passion for Powersports! We ride! Almost everyone at Whites is an
active and enthusiastic rider! We love the sport, and
the industry.
• We Act in the Spirit Of our relationships and agreements with suppliers,
customers and staff.
• We are Fun To do business with,
To work for!
• We are Always Learning So we may have the latest knowledge,
products and marketing initiatives
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pRODUCTS
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WHO ARE THE pEOpLE RUNNINgTHE COmpANy?
ADRIAN COx SALES MANAGEr
kEITH LARkIN ceo
kyNE LARkIN MANAGEr
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Whites is owned and operated by Keith Larkin, and his son, Kyne. Keith has over 40 years’ experience in the motorcycle industry, having started work for Mr W White upon leaving school in 1970.
WHO ARE THE pEOpLE RUNNINgTHE COmpANy?
Keith Larkinceo
Kyne LarkinManager
Keith opened his own retail motorcycle store in 1978, which became New Zealand’s number 1 Suzuki dealer, and later a leading Authorised Harley Davidson Dealer. Keith also successfully operated an additional motorcycle store, a marine sales and service store, and a car sales outlet.
Keith holds a New Zealand Certificate of Management and enjoys challenging motorcycle rides in NZ and in foreign countries, and has ridden extensively throughout South and North America, and Australia.
Kyne Larkin is a shareholder and director of Whites, and has substantial experience in international business - to - business commerce, having spent over 10 years in the I.T. Industry in England at wholesale distribution level. Kyne returned to NZ in 2006 as White’s Operations Manager. He is married with 2 children and enjoys all forms of off road riding.
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STAff
Whites employ 26 staff, some of whom have been with the Company for over 20 years, and many for longer than 10 years. Virtually every member of the staff are active motorcyclists who regularly race or participate in motorcycle events.
Keith Larkinceo
Adrian CoxSales Manager
Ivan ClarkProduct Manager
Phil WarwickMarketing Manager
David GrayWarehouse Manager
Luke MasonGraphic Designer
Brett NolanPurchasing Officer
Marc WilsonInside Sales
Amka PrasadDespatch Supervisor
Bruce JonesGoods In Supervisor
Craig BrethertonArea Manager
Lower N.I.
Paul TaylorMarketing AssistantGraphic Designer
Nicole CheynePurchasing Assistant
David SawersInside Sales
Craig Sittlington Todd JamiesonPaul MurphyArea Manager
Upper N.I.
Ross ClarkInside Sales
Ross ClarkOperations
Mathew Symington Keith RandleMike Cotter
Area ManagerCentral N.I.
Terry Hunwick Grant SvendsenTracey DurhamArea ManagerSouth Island
Kyne LarkinManager
Michelle BartlettOffice Admin
30/09/2010
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STAff
INSIDE SALES MArC WIILSON AND DAVID SAWErS
r & d worKshoP
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DISTRIbUTION ExpERTS
TWO LEVELS OF STOCK HOLDINGS
more than 4000 tyres in stocK at any time
MILLIONS OF DOLLArS OF STOCK ArE HELD IN OUr HAMILTON WArEHOUSE
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DISTRIbUTION ExpERTS
WHITeS eNJoyS THe eFFICIeNCIeS PRovIDeD By TeCHNoLoGy! An interactive computer system (“Sprint 3”) is employed by Whites allows dealers to view product and technical information, along with pricing and stock levels, in real time, and place orders. Sales rep’s orders are taken via PDA, and along with dealer direct orders, are downloaded into Whites computer system, where packing slips and invoices are automatically printed, including stockist discounts. A computerised freight system provides dealers with track and trace details of their orders, despatch confirmation, invoice details and special requests.
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Whites maintain 2 web sites: www.whites.co.nz and www.bits4bikes.co.nz, in addition to a dealer-only e-commerce site. These sites share the largest on line motorcycle product application resource in the southern hemisphere, with over 120,000 part numbers covering more than 2,500 models of motorcycles. A full colour 200-plus page catalogue of the company’s products is produced annually, and may be viewed on the company’s web site.
pRODUCTS ARE pROmOTED by:• Racing: FLY Team Green Kawasaki, Honda red riders, Team Metal Man,
rrr racing, BMW M1 Motorsport, Sargeant racing• Television: Shoei Bike rider TV (includes Whites additional brands)• Magazine: Dirt rider Downunder, Bike rider Magazine, Ulysses Magazine.
We attach below examples of recent advertisements.• Race evenT sponsoRship ThRoughouT nz.• DealeR TRaining: Utilising our purpose built facilities, we regularly hold formal
dealer training seminars covering product knowledge, sales, merchandising and management. This training has been very well received by dealers, and has proven exceptional in ensuring dealer sales staff have the correct information and sales techniques available.
mARkETINg AND DISTRIbUTION ExpERTS
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WIN: Alpinestars Supertech S-MX R boots worth $600!
Harley DaviDson v-roD muscleMore power, less mullahTriumpH 675Has the best just got better?Hyosung gT250rSuper commuter
HonDa HorneTFinally here!
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2009 Yamaha YZF-R1
IT’S NOT EVILIT JUST LOOKS THAT WAY
0800 SUZUKI | WWW.SUZUKI.CO.NZ
The Boulevard M90 is a chrome laden muscle bike that looks like it means business. But this imposing looking machine is actually deceptively rider-friendly. Its fuel-injected 1500cc V-twin rumbles contentedly, delivering a healthy amount of torque across the entire rev band. With a fat rear tyre and smooth, predictable handling, the M90 is easy to ride and eminently enjoyable – the way a good cruiser should be.
Test ride it today and you’ll see – it looks bad, but its behaviour is impeccable.
The Boulevard M90K9 $16,995 +on road costs.
promotus 7095
TyrecHoiceTread Carefully!
NZ ExclusIvE
wayne gardner
The Aussie legend who did it the hard way
Mar
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www.drd.co.nz
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ISSN
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6 N
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TrailDesert Storm 2010
Boundary Ride – Pre Tussock Buster
MX/SX49th Woodville MX GP
Tokoroa SX
Auckland SX
BuShNZ Enduro Champs
GNCC Final
ACTioN STATioNS
Honda’s injected upgrade
The Trail guruKeep your bike dry
Hopping obstacles
TRAil TiPS
kidS reporTS Woodville Juniors
South island Camp out
MiNi MoToHEAD
WIN fox v3 carbon rc race replica helmet worth $800!
chIckflIck
it’s back for 2010 with
Nikki Chamberlain
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mARkETINg AND DISTRIbUTION ExpERTS
mIkE COTTER ArEA MANAGEr CENTrAL NOrTH ISLAND AND 8 TIME NZ Mx CHAMP
SLOAN fROST sPonsored rider
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mARkETINg ExpERTS
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mARkETINg ExpERTS
THE ULTIMATE ROAD/RACE HELMETFor stockists visit www.whites.co.nz
www.shoei-europe.com
X-SPIRIT II GRAPHICS RRP $1399
(Plain colours $1099)
FULLY REMOVABLE 3D INTERIOR
EASY WASHING & REPLACING
QUICK RELEASE SELF ADJUSTING SYSTEMQ.R.S.A. SYSTEM+ A PERFERT VISOR SEAL EVERY TIME!... EVEN IN TEMPERATURE CHANGES
THE CW-1 VISOR - INCREASED VISION AREA & ADVANCED PINLOCK® SYSTEM. FOG FREE PINLOCK® FILM AVAILABLE SEPARATELY
Shoei Elite Dealers Bayride Motorcycles Ltd Botany Honda Motorcycles Boyd Motorcycles City Honda Cyclespot Honda Energy Honda Filco Farm & Sport Five Star Suzuki Haldane Motorcycles Holeshot Motorcycles Mclver & Veitch Ltd Motomail Motomart Ltd Mr Motorcycles Ltd Mt Eden Motorcycles Ltd Red Baron Motorcyces Rolling Thunder Sportzone Suzuki Wellington Motorcycles
LM-0
8012
010_
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EMERGENCY QUICK RELEASE SYSTEME.Q.R.S.
+ IN EMERGENCY SITUATIONS THE CHEEK PADS CAN BE RELEASED ALLOWING THE HELMET TO BE REMOVED WITH EASE...
Kallio 2 TC-1
Kagayama 3 TC-2
Martyr TC-5
Glory 2 TC-2
Kiyonari 2 TC-1
Vermeulen 4 TC-9
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CONTACTS
Keith Larkinceo
Email: [email protected] Dial: +64 7 850 0783
Adrian CoxSALES MANAGEr
Email: [email protected] Dial: +64 7 850 0781
Ivan ClarkPrODUCT MANAGEr
Email: [email protected] Dial: +64 7 850 0782
Kyne LarkinMANAGEr
Email: [email protected] Dial: +64 7 850 0780
P.O. Box 9446Hamilton 3240
P.O. Box 187Hamilton 3240
PO Box 9348 Hamilton 3240
Bankers Accountant Solicitors
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W. White (Wholesale) LtdPO Box 10261
14 Karewa PlaceTe rapa, Hamilton 3241
new zealand
fEbRUARy 2011
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