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Where Have All MyMembers Gone?
The End of the Web as We Know It
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RD Mobile Introductions
RussMagnuson
CEO
Michael Jones
VP Mobile Technologies
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RD Mobile Apps & Global Customers
540Apps
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Mobile vs Desktop Usage
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Mobile Browsing vs Apps
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That Was Then (Web): Mapquest
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This is Now (Mobile): Waze
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This is Now (Mobile): StreetLink
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Mobile: Location-Aware, Context-Specific
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Success Story: Fusion
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Success Story: Institute of Fundraising
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Success Story: SOCAP International
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Why Mobile Apps – Opportunities
Attracting new members/supporters
Engaging members/supporters more regularly
Providing new value
Reducing costs & generating revenue
Operating more sustainably/”green”
rdmobile.com Questions & Discussion