MRbecausetheclientthinksit’scool?
YES
Distractthemwithsomethingshiny!
NO:MRbecauseit’stherightwaytotellthebrandmessageor
story.
Istheenvironment/sceneryaprimarycharacterinthestory?
NO
IsyourcampaigninformaAonal?(Example:audienceismeantto
tryaproductorideaout.)
YES
ConsiderAR(stand-aloneapps,Ae-inwithexisAngapps/
networks).
NO
ConsidertradiAonalvideo.
YES
Doesyourstoryhaveanimmersiveplotorstructure?
YES
WillyouraudiencegivetheirundividedaPenAonformore
thanafewminutes?
YES
DotheaudiencemembersyouwanttoreacheitherhaveVRheadsetsalreadyorareyou
givingthemaccesstoheadsets?
YES
ConsiderVR.
NO
Consider360-degreevideo.
NO
Consider360-degreevideo.
NO
Doesyourcampaignorstoryrequirevideoforgoodstorytellingreasons?
YES
ConsidertradiAonalvideo.
NO
Youprobablydon’tneedMRforyourcampaign.
Should You Use Mixed Reality�For Your Next Campaign?�
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