Download - What's the ROI on Kittens? Demystifying Social Media Analytics from SMX Social

#SMX #23B | @Portent | @SaraLingafelter


Business Goals

Metrics

Tactics


http://bit.ly/17i0vKg

http://bit.ly/17FuYz7

( Modified from a recap slide from Avinash Kaushik at Mozcon 2013 )


• New website visitors New customer

acquisition

• Track visitor loyalty & visitor recency Increased

customer retention

• Track share of voice / conversation Gain against your

competition

• Survey! Brand awareness*


Creepy Cool


Even Cooler
