What marketing strategies are appropriate at each stage of the
product life cycle?
1.
Different strategies are obtained at different product life cycle.
Product is launched
Sales grow slowly as people are unaware about the product
Informative advertising is used
Usually not profit
2.Growth
Sales start grow rapidly
Persuasive advertising may be used
Profits starts coming
Price may be reduced as new
Growth contd..
Competitor enters into the market
Sales now increase slowly
Profits may start to fall due to saturation stage of product
3.
Intense competition in the marketMaturity contd..
Competitive or promotional price may be used
Advertising expenditure as its height to sustain growth
4.Decline
Sales will fall
Stiff competition In the market
Decline contd..
Production may be stopped
Note : According to those four phases of product life cycle ,many confrontation methods /strategy comes .Apply according to situation
Sameer Mathur
MBASkills.in
Indian institute of Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-2009
Madhusudan DahalNational Institute of Technology surat
intern