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What Makes You Best in Class? The Inside Story of the Brand “You”.
Lynn HazanPresident, Lynn Hazan and Associates, [email protected] 5401
What Is A Brand?
It is more than a name, symbol, design.
“It is what people say about you when you leave the room “
Identifies and differentiates a product/service from competitors.
The 4 P’s Of Marketing
What Are Your 4 P’s (or your co’s)?My Product is ________________,
Place______________________,
Promotion__________________,
Price_______________________
VUCA Describes Business Today- The New Normal
Volatile
Uncertain
Complex
Ambiguous
(Derived from military vocabulary in the 1990’s)
The VUCA AntidoteVision
Understanding
Clarity
Agility
War For TalentEmployers are hiringLooking for top candidates Top candidates receive multiple offers
Brand yourself well and create demand for your talent.
5 Tips – Brand Yourself/Your Biz# 1: Promote your talent
Who are you? How are you seen?
Exercise: The Hemmingway Challenge
Tell your story in 6 words
Hemingway’s Story
For Sale.
Baby Shoes.
Never Worn.
Lynn’s Story: Passionate Recruiter loves placing superb talent
What is Your UPS?
What makes you UNIQUE?
What makes you Special?
Why should we hire YOU?
Unique Positioning Statement
Stand Out
5 Tips - Brand Yourself
#2: Establish a presence online
Is your online content appropriate?
What comes up when you Google your name?
Content Marketing = The New Marketing
Sign Up For The Free Orbiter Monthly Newsletter
Go to: http://www.orbitmedia.com/
newsletter-pages-72.php
Andy Crestodina [email protected]
How to manage what people see when your name is searched
Website and blog under domain name
Social media presence
5 Tips – Brand Yourself
# 3: Be visible
Where are other experts?Post/ Share new contentParticipate in discussionsThink about the platformBe accessible
Be A Subject Matter ExpertShare best practicesHave experiences to relateSpeaking engagements to share
your knowledge.Webinars, conferences, live
conferences, white papers, videos.
Great tools for content visibility
SlideShare (part of Linkedin)
Lynn posts presentations- LH&A featured on SlideShare’s Career front page
EzineArticles.com- Lynn Platinum Author
-Interviewing to Win a Job Offer-Companies are Hiring.: Don’t Fumble Your Chances
5 Tips- Brand Yourself#4: Set up SMART goals like a marketing campaign
S pecificM easurableA ttainableR EALISTICT imely
5 Tips - Brand Yourself
#5: Re-Define Yourself in a Changing World
The world is constantly changing. You have to change with it.
Must Have Skills For Candidates
Marketing
Writing
Analytic/Quantitative
Social Media & digital skills
Collaborative work styles
Must Have Skills ContinuedManaging clients, supervisory skills
Foreign Language skills
Do more with less!
Industry specific experience◦Strategy and tactics ◦Biz Dev
What Companies Seek: 21st Century SkillsCreativity and
Innovation
Critical Thinking & Problem Solving
Communication & Collaboration
Productivity & Accountability
Leadership & Responsibility
What Companies Seek ContinuedTechnology Literacy
Flexibility & Adaptability
Initiative & Self Direction
Social & Cross Cultural Skills
Information Literacy
Social Media Literacy
Sign Up For Lynn’s E-jobsA free, confidential listserv from
LH&AClearly print your name and
email address on the sign up sheet!
Join Today!
Join Lynn Hazan’s Career Portal
Comprehensive resume reviewAccess to more than 1,000 job
boardsAccess to valuable free job search
resources and webinars.
Join today:http://www.mylynnhazancareer.com/
Lynn HazanLynn Hazan & Associates, Inc
55 E. Washington St.
Suite 715Chicago, IL 60602
@lynnhazan
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