What It Takes to Establish UX

Gina Bhawalkar

Senior UX Manager at Scottrade Inc.

UPA 2012, Las Vegas, NV

About Me

• 8 years experience in User Experience (3 in UX Management)

• Currently Senior User Experience Manager for Scottrade, Inc. in St. Louis, MO.

• M.S. in HCI from Georgia Tech

• What I Love: User Research, Mentoring, Accessibility, Running

My Story

1 8 3 Hired to start a UX team years ago

Grew a team of to a team of Nearly integrated into software development at Scottrade

What we’ll talk about today

• How to begin

• Establishing deeper influence

• Taking advantage of that influence

Where to begin?

Be Knowledgeable

Be Networked

…with Marketing Research

Be a Consultant

http://theinspirationroom.com/daily/

Be Inclusive

Be a break from their day

Be Persistent

You’re Not There Yet

Be Visible Wait…our

customers can’t find the checkout

button??!!

Be Nice

Be Multilingual

Be Integrated

What do you do now?

Do what YOU are passionate about

Thank you!

Gina Bhawalkar

gbhawalkar@scottrade.com