WHAT IS MARKET RESEARCH

Market Research

Market research is heavy in numbers and data

Market research builds a company ‘s voice, creativity, ads, design and more

Market research can

save money, time and resources

validate a hypothesis

discover unexplored market or revenue

position for customer and competition perception

2 Types of Market Research

Primary Research

Primary Research Subdivision

Tip #1: 40-70 Rule

Tip #2: Proper Interpretation

Tip #3: Learn Value Map