What is M2P?
“M2M machine world bridged-services to enable consumer interactivity in the physical
world”
“ … incremental monthly m2m revenue per enrolled endpoint”
M2P Value Chain ModelsVi
a M
2P
MVN
OM
2P S
oluti
ons
Prov
ider
M2P
Man
aged
Se
rvic
e
1
2
3 Alliance brings together multiple services and owns the customer relationship
MSO bills solution provider, solution provider owns end relationship w/ customer
MSO bills reseller, reseller and solution provider own end relationship w/ customer
Creating A B2B2C Canvas
AppIssuance
ContextualInsights
SafeHaven
AlternativeTender
LoyaltyIncentives
App Provisioning, Dispatch, EULA, Smart Poster,White Labeling
Loyalty Program, Incentive Management, SocialGamification
Contextual Location & Behavior, Predictive Analytics
Anonymized reuse of “collected” data
Yet another Payment/tender mechanism
“white labeled cloud services for rapid consumer App creation”
1 Wireless-enabledIndustries
Wireline-enabled IndustriesGlobal M2M
PIPSLA
digital distribution
fraud scoringnetwork Intrusion
malness scoring
content transcodingprocess orchestration
mobile VPN
pattern learning & detection
control & notification
propensity scoring
MPLS
234567
session & scaling
anomaly scoring
transport & facility
network access & availability
tokenizationFPE
data storage & securitizationcompliant storage
transaction routing
security certification
MNS
map reduce
VLDB
DRP
SLAsecurity certification DC Planning
MDMcontextual alerting
demand scaling
demand scaling
demand scaling
demand scaling
MSO Applications Client’s Applications Partner’s Applications
Key Canvas Support
B2B2C Key Support
Key Industry Gap
M2P Vend…If into certain sacrificial vessels a coin of five drachms be
thrown, water shall flow out and surround them…
Mobile-App Issuance
TAP/SCAN/BROWSE
Loyalty-Incentive
Hyper-Location
Consumer Experience
Actionable & Immediate
CONTEXTUAL
Social Interaction
Gamification
About Your Speaker
*Madhu Raman is GM of M2P Innovations at the Verizon Incubator. His two decades of experience in new service creation for Multi-Service Operators balances emerging technology, supply chain and business model innovations.
Madhu Raman*, Verizon Incubator
http://linkd.in/WOe9kB
Thursday, January 31, 2013
Killer Applications in M2M Value Chain!
Machine To Physical (M2P) Services
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