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Page 1: What is a Boutique Hotel?
Page 2: What is a Boutique Hotel?

Every hotel of the smaller variety seems to call itself a boutique hotel. But what does this term actually mean? Unlike the open-to-interpretation meaning of luxury hotel, the definition of boutique hotel is quite clear. Here are some elements that distinguish a boutique hotel from the rest.

Page 3: What is a Boutique Hotel?

First and foremost, a boutique hotel is small. Most hospitality pros agree that for a property to be considered a boutique hotel, it should not be much bigger than 125 rooms. A boutique hotel's intimate size produces its characteristic personal feeling and heady ambiance. Some luxury travelers enjoy the cozy size and enveloping atmosphere of a boutique hotel. Others prefer feeling like observers in a big, busy hotel.

Page 4: What is a Boutique Hotel?

A boutique hotel strives to be one-of-a-kind. It has an independent attitude. It may be independently owned and/or it may be a member of a luxury hotel association. Some boutique hotels wear the boutique label of a larger hotel brand. Sometimes it's a wing of a larger hotel. The boutique section feels more or less like a separate hotel. It has its own reception, lobby, and decor -- not to mention a more exclusive identity and more personalized service.

Page 5: What is a Boutique Hotel?

Boutique hotels tend to be in the city, where their buzzy ambiance feels just right. Often, the small size of an urban boutique hotel affords it a dead-center location in the heart of town. This makes it easy to hit all the hot spots around town.

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A boutique hotel is not generic, blah, or bland. It strives to be one-of-a-kind, and has an independent attitude. Its clientele is individualistic, too.

Page 7: What is a Boutique Hotel?

Typically, a boutique hotel's design comes from its of-the-moment point of view. Décor in a boutique hotel runs toward sleek materials and stark palettes with bold color splashes. (Fusty furnishings like chintz, brocade, tassels and swags are not boutique-hotel hallmarks.) If a hotel has cookie-cutter décor and/or is filled with traveling suits, it fails the Luxury Travel Boutique hotel test. Often, a boutique hotel conveys a strong sense of place with a look that reflects the location's heritage.

Page 8: What is a Boutique Hotel?

A small hotel means better service. And a good boutique hotel makes exceptional personal service its mission.

Page 9: What is a Boutique Hotel?

Boutique hotels express their singularity in light-hearted, mildly rebellious room details and guest programs. A boutique hotel can surprise and delight guests with winsome touches: a tiger-shaped faux-fur rug before the fireplace, a vibration-platform machine in the gym, your own (and not very corporate) temporary business cards.

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A boutique hotel can usually be depended upon to feature outstanding restaurants and bars that draw a city-wide crowd. Often, the hotel boasts a celebrity-chef eatery in its lobby. And just as frequently, it offers a stylish bar or lounge with a delectable modern cocktail menu.

Page 11: What is a Boutique Hotel?

With all these factors included, the definition of a boutique hotel could be, it’s an accommodation that makes their guests feel happy, content, makes them want to return, and also tell their friends and family.

Page 12: What is a Boutique Hotel?

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