WHAT IF YOU COULD SAY THE RIGHT THINGS
TO THE RIGHT PEOPLE AT THE RIGHT TIME ?
@TRONJORDHEIM
SALES, MARKETING & MANAGEMENT GUY
YOUR STORY IS DEVELOPING
TELL IT IN SUCH A WAY THAT PEOPLE
• SUPPORT YOU
• RE-TELL YOUR STORY
• WANT TO BE A PART OF YOUR STORY
• INVEST IN YOU
• PURCHASE FROM YOU
WILL YOU GET BUY-IN?
YOU ARE SELLING
• A CONCEPT
• A TRANSFORMATION
• A BUSINESS MODEL
• A MISSION
• A COMMUNITY
HOW TO SELL IT?
• RESPECT THE RULES OF SELLING
IN PARTICULAR …ONE HARD AND FAST RULE:
THE FIRST RULE OF SELLING
YOU CAN’T SELL ANYBODY ANYTHING.
BUT YOU CAN HELP PEOPLE TALK THEMSELVES
INTO BUYING JUST ABOUT ANYTHING.
THINK LIKE A BRAND OR A MOVEMENT
STUDY:
• SALES
• MARKETING
• ADVERTISING
• POLITICAL RHETORIC
• SOCIAL MOVEMENTS
YOU CAN DO THIS
• USE VAST AND COMPELLING LANGUAGE
• CREATE SLOGANS AND TAG LINES
• USE LABELS AND SAYINGS
• FIND YOUR PHRASE THAT PAYS
Top Related