What does this image make you
think?
EasyTone Shoes?
Audience?
YOUR MOM!
Why use sex appeal?
PATHOS
How do the shoes work?
NASA ENGINEER
ETHOS
Are they effective?
11%-28%
LEGS!CLAVES!&BUTT!LOGOS
Competition?
How do they advertise?
Your choice!
Schalk, Yale. Counterkicks.com. Nov. 26, 2010. http://counterkicks.com/2010/07/03/reebok-easytone-reinspire-blacksilverheroine-pink-womens/
World of Film Archive. Nov. 26, 2010. http://www.harvardfilmarchive.org/hfacorefinal.shtml
Jeff. ELSPOD. Nov. 28, 2010. http://www.eslpod.com/eslpod_blog/2008/12/18/show-me-the-money/
Amandoo. Amandoo’s Handle of Realitumtum. Nov. 26, 2010. http://www.exactasty.com/blog/tag/erykah-badu/
Griffith, Erin. Elbo.ws. Nov. 23, 2009. http://elbo.ws/video/WCNAlSnYOko/
Aktualisierung,Letzte. Spotedo. De. Nov. 26, 2010. http://www.spoteo.de/extras/mediathek/medium_1866_EasyTone-Reeinspire---Black-Silver-Pink.html
BOSU. Nov.27,2010. http://www.fitbiz.com.au/client/ProductCatalogue/c_products_popup.js p?catID=72&elementID=297
Sketchers Footware. Nov. 28, 2010. http://www.sharpupshoes.com/wom ens-shapeups-jump-start-p-95.html
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