MANAGING
Retailer
Wholesaler
CHAPTER 15-
WHY? UNBRANDED PRIVATE LABEL
NO SHELF SLOT FEES
HIGHER PROFITS
PRIVATE LABELS
MANUFACTURING
PRIVATE LABELS
FIGHT SELECTIVELY Private label
Manufacture
PARTNER EFFECTIVELY
INNOVATE NEW PRODUCTS
SUCCESS FOR PRIVATE LABELS
RAN $100 MILLION INTEGRATED COMMUNICATION PROGRAM
BUILT BETTER QUALITY PRODUCTS