MediaRules!
Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.
Whatyouaredoingisn’tworkinganymore!
Askyourselfwhy...(?)
Whydoeseverythingyouaredoingneedtochange....?
PhonesChange
Everything
iPadsChange
Everything
PS3ChangesEverything
FacebookChangesEverything
HuluChangesEverything
NikeChangesEverything
RealLifeChangesEverything
TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof?line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.
Informationmovesfaster.Peoplearemorecloselyconnected.Weallhavedifferentoptionsandbetterchoices.Ourexpectationsarehigher.Theconnectionswemaketotheissuesandeventsthatshapeourworldarebeingtransformed‐rapidlyandconstantly.
Everythingmustchange.
Howorganizationsoperate,organize,andcommunicatemustbereimagined.Thepassionandinterestofindividualsmustberefocusedandredirected.Thewaysthatwemeasuresuccessmustbereassessed.Thewayswepromotebigideasandcreatebettersolutionsmustbereenvisioned.
You need to RE-THINK
YOUR WORK.
You need to KNOW MORE ABOUT HOW
PEOPLE LIVE.
You need to UTILIZE EVERY
AVAILABLE PLATFORM.
You need to KNOW ABOUT EVERYTHING.
You need to PLAY NICELY
WITH OTHERS.
You need to STOP CARING ABOUT CASE
STUDIES.
You need to REDEFINE SUCCESS.
‘Theinternetscaresme.’
‘Idon’thavethetime.’
‘Idon’tknowwhattodo.’
‘Itcoststoomuch.’
‘Iamoverwhelmed.’
‘Mycustomersdon’tusethesetools.’
‘Itriedanditdidn’twork.’
‘ShouldIbeonTwitter?’
‘Adifferentdepartmenthandlesthat.’
‘Iamtooold.’
‘So,Ijustneedtobuildablog?’
‘It’stoolate.We’redoomed’
Brandisaboutexperience
Marketingislikedating
TrustmeI’ma
marketer
Technologyisthefacilitator
Socialmediaispartofyourtoolset
Thereisno‘rightway’toblog
Thereisno‘rightway’toblog
Peoplewatchandlistenforlonger(andremembermore)thanwhentheyread
Gamesareformorethanplaying
Mobilephonesarealwayson,alwaysactive
Thereisno‘rightway’toblog
Everythingissocial Youmustbe‘Uindable’
Stuffisimportant
Listeningandhearingaredifferent
[3Things]
Timely,relevant,compellinginformation
Experiencespeoplewillremember(fondly)andtalk
about.
Stuffthatpeoplewilluse...andvalue.
[2More]
KnowYourAudience
DemographicPsychographicTechnographicBehavioral
OrderofOperations
GoalsStrategies
TacticsResources
[BigFinish]
TRY Somethingnewanddifferent
FAIL Openlyandactively
LEARN andadapt
ASK LotsofQuestions
emailme:[email protected]
callme:617.417.9436
followme:twitter.com/brianreich
friendme:facebook.com/brianreich
readme:MediaRules!ThinkingAboutMedia.comFastCompanyExpert!WeMediaSeniorFellow
downloadme:slideshare.net/littlemmedia
hireme:littlemmediaprovidesstrategicguidanceandothersupporttoorganizationsaroundtheuseoftheinternetandtechnologyforcommunications,engagement,education,andmobilization.
MediaRules!
Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.
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