Welcome
Train to Gain Marketing and Communications Presentation28/06/07
Presented to Train to Gain ProvidersBy Val Cumberland and Helen Esposito
2006/07 Train to Gain Marketing
Activities included:
• PR Activity• National and Regional Radio Campaign• Direct Mail• Telemarketing• Train to Gain Roadshow
2006/07 Marketing Activity
Communication Route
LSC National Marketing Team
LSC Regional Comms Team
Train to GainProvider
Train to GainProvider
Train to GainProvider
Train to Gain Marketing Plan 07/08Train to Gain Marketing 2007/08 will
involve:
• Employer Engagement Local Area Activity• Employer Engagement Joint Provider Activity• Media Buying
– Regional Media Buying– National Media as part of the Skills Campaign
• Direct Mail• Telemarketing• Roadshow• PR
Campaign ResourcesNeed help?
• Branding queries– Train to Gain branding guidelines and templates can be found at
www.lsc.gov.uk/campaignresources
• Train to Gain website www.traintogain.gov.uk– All marketing updates will now be on the website – go to East of
England and then the ‘Events’ section– All information on marketing and campaign help and resources
can also be found here
National Home Page
East of EnglandHome Page
East of England Marketing (in ‘Events’)
East of EnglandCase Studies
East of EnglandNews
Skills Campaign
The Skills Campaign – inspiring the nation‘Our future. It’s in our hands’ .
• Launches on 9th July, Train to Gain launch on 16 July• All LSC marketing and communication campaigns will be
aligned under the skills campaign banner• There will be more information and links to marketing
resources in the events section of the East of England area of www.traintogain.co.uk
• There will be a skills campaign helpline for stakeholders and partners (where you can obtain a copy of the DVD) - 020 7413 3400 or email [email protected]
Questions?
If you have any questions after today, please contact Helen Esposito at [email protected]
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