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Review
Page 42
1. What are the 6 items of Marketing Materials?2. What is the tool you can use to determine the
most used keywords? 3. What does PBS stand for and what are the 3
elements?4. How is today’s resume different than your first
resume?
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Tracking Your Network
Tools (page 42)
• Outlook Contacts
• Rolodex
• MS Excel
• Networking Log (page 43)
• Track the discussions to build rapport
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Reasons for the hidden job market?Prefer employee referrals
About to replace the current person
Not reveal competitive strategy
Others?
> 50% is hidden (I heard 85%)
Page 44
The Hidden Job Market
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Increased success with employee referral? (page 44)
• 42x (I heard 50x)
• 4,200% better chance
• Why?
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Networking Tips
• Spend 50-85% networking on-the-ground• Get informational interviews (page 45)
• Seek personal referrals• Always be prepared• Help others! Netweaving
Page 44
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Netweaving
• Put their interests higher or just as
high as yours
• Try to give before you receive
• Do not take more than you give
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Networking
• Maintain a calendar
• Set a goal of number of new people to meet
• Deepen the connections
• Learn to network
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The Basic Elevator Pitch•Hi, my name is ____________
<Insert Name>
• I am a ___________________<Insert Title>
• I am known for ____________<Insert Tag>
• I am seeking a new position in ________<Insert Geography or Industry>
•But enough about me,
who are you and what do you do?
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Online Searching (page 49)
15-30% of your search time
Job boards and search engines.(Industry specific job boards)
Social media. Email.
Resume posting.
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Crossroads Career®
Job Connection
Free postings for employers.
Approved by Crossroads Career ministries.
Easy search keywords and ZIPs.
Track jobs and auto searching.
Free resume posting.
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Posting Your Resume
• Keyword rich resume
• Leverage industry specific job boards
• Re-post every 3 weeks (page 50)
• Do not pay extra to “boost resume” or mass distribute
• Use job board alerts
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Remember… (page 51)
…opportunity does not necessarily equal God’s will.
Pray and use discernment!
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Leaders• Most people do not like networking so help
them learn how to do it
• Be sure volunteers greet guests and connect them up with regular attendees
• Job seekers concentrate too much on on-line applications and cut self off from people
• Miriam Salpeter for Twitter Job search advice
“Social Networking for Career Success”
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• Only 15% of the Available Jobs are Listed On-Line
• 85% of the Available Jobs are NOT (The
Hidden Jobs)
The Hidden Job Market
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• Use industry specific job boards
Google: <industry> job boards
• Use a customized T cover letter as the 1st page
of your resume for each job you apply for
• Stay up on your industry
• Have a target company list and work it
Other Success Tips
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Other Success Tips
• Identify the LinkedIn Groups to which target company employees belong
• Identify the “In-Person” groups they belong to
• Be active on LinkedIn
• Participate at in-person groups
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