The Team
Steven Fairey
Sandra Subacius
Rosie Sandhu
Rik Turner
Stephanie Sheehan
Media strategy, implementation and evaluation
FMCG Digital Marketing and CRM programs
Content creation & distribution and SEO
Jennifer Anderson
SEO, PPC, online PR, Content and Conversion
Consumer behaviour analysis, media and marketing strategy
Audience insight and research, traditional and digital media landscape, media strategy
Executive Summary
“Webuysocial.com is an online business that disrupts the way we buy high end consumer electronics. Customers can harness their social relationships and collaborate together to form buying consortiums and effectively bulk buy the products they want direct from the manufacturer, driving the unit price down and making massive savings against retail prices”
Market opportunity
2014 2013 2012 2011 2010 2009£6,000.00
£6,100.00
£6,200.00
£6,300.00
£6,400.00
£6,500.00
£6,600.00
£6,700.00
£ m
illio
ns
The consumer electronic UK market valueIs forecast to be £6.6 billion by 2014
Source: Datamonitor
Market shareIn 2012, the top 5 retailers account for over 50% of the market
With Comet’s demise, 7% of the market is instantly up for grabs
Source: Retail-week.com
The UK online consumer market grew by 10.3% in 2012 while offline decreased by 3.2%.
Online v’s Offline sales
Revenue model
Revenue model
RRP: £1,200Bulk buy price: £700
Bulk Buy discount £500
80% of saving passed tothe consumer £400
20% commission retained by webuysocial.com £100
Additional Revenue Stream
Financials
Figures based on an average transaction value of £500 and commission of 20% = £100
Our consumers
Young, connected, & technically astute. They have the ability to harness their social connections to get what they want. They are active social media users, influencers and the early adopters
Our consumers are in the market to buy, they have already browsed what they want, through going into store. They go online as they want to buy a specific product and are looking for the best price, realising their social influence and connections can benefit them they use webuysocial.com to do exactly that!
Decision making path
Disruption
Example of transactional search volumes
buy windows tablet
buy hi-fi system
buy camera online
xbox 360 deals
buy iPad
buy camcorders
buy Plasma TV
Laptop deals
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
2,400
2,850
8,860
9,900
25,550
39,880
61,010
67,020
Source: Google Keyword Tool
SEARCH MY ACCOUNT
Home Appliances
SmallAppliances
TV &Entertainment Cameras
Audio & Phones Computing PC Accessories Ending Soon
V
V
SAMSUNG UE55F8000 Smart 3D 55” LED TV
Bidders 890 / Target 1000
Retail Price £1,800Webuysocial.com Price £1,000Saving £800
Buy social!
About us
How it works
Happy customers
Recent savings
VV
Go social and spread the word through your social networks
Marketing & PR Strategy“harness your social connections to get what you want! “
• Promoted posts, tweets and paid search activity to run 2-3 months ahead of launch
• BUZZ AND ANTICIPATION (6 weeks before launch)o PR activity to begin
Distribute press release Connect with influencers and key sites about launch, offer exclusive
content or prizes for exposure i.e T3, gizmodo, wired, pocketlint, averagejoe, moneysavingexpert, shortlist et al
Create and seed teaser brand film via key bloggers/sites, also share via Webuysocial platforms and brand ambassadors
o PR activity to start to land 2 weeks pre-launch with majority week of launch
£100k media launch plan - to drive awareness and conversion
1) Pre-launch search, banners and pre-rolls
2) Key press titles, high impact takeovers and banners online launch week
3) Weekend -digital 6’s and location based activity at retail
2,547 1,457 157,566
Why is this a good investment
Why is this a good investment
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