Live & InteractiveYour Website in Focus - Does your website meet your objectives?Raheel Gauba // Brand Leader & Creative Director, Blackbaud #liveInt
Friday, August 23, 13
#liveInt
FOUNDATIONS OF SUCCESSFUL WEBSITES
2
Friday, August 23, 13
#liveInt
FOUNDATIONS OF SUCCESSFUL WEBSITES
2
UNDERLYING STRATEGIES FOR NONPROFITS:SHARE INFORMATION MORE EFFECTIVELY
COMMUNICATE IN A PERSONALIZED MANNER
SUPPORT ORGANIZATIONAL GOALS
BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS
Friday, August 23, 13
#liveInt
WEBSITE DESIGN & EXPERIENCE
3
Friday, August 23, 13
#liveInt
WEBSITE DESIGN & EXPERIENCE
3
DESIGN PHILOSOPHYEVERY PIXEL HAS A PURPOSE
DESIGN MUST BE AUDIENCE CENTRICLESS IS ALWAYS MORE
MAINTAIN OR IMPROVE THE BRAND IDENTITYTHE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS
FOCUS ON MOVING THE AUDIENCE
THINK OUTSIDE THE BOXCONTENT IS KING
PUT YOUR CMS TO GOOD USE!
Friday, August 23, 13
#liveInt
IT’S THE ERA OF SIMPLICITY & USABILITY
4
Friday, August 23, 13
#liveInt
IT’S THE ERA OF SIMPLICITY & USABILITY
4
Aaaah!
No more blinged
out websites!
Friday, August 23, 13
#liveInt
YOUR SUPPORTERSARE SOCIAL...HOW ABOUT YOU?
5
/ are you listening?/ public networks/ private networks/ social sign-on tech/ ‘like’/ +1/ tweet
Friday, August 23, 13
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CREATEDIGESTABLE +SHARABLE CONTENT!
Friday, August 23, 13
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CREATEDIGESTABLE +SHARABLE CONTENT!
they LOVE
reading me!
Friday, August 23, 13
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CREATEDIGESTABLE +SHARABLE CONTENT!
oh, and I love
going viral!!!
they LOVE
reading me!
Friday, August 23, 13
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HOW ABOUT PIZZAWITH YOUR USERS?
Friday, August 23, 13
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EMOTIONS LEAD TO ACTIONS
/ storytelling/ powerful images/ engaging videos/ featured quotes/ calls to action
Friday, August 23, 13
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WRITING STYLE & TONE
Friday, August 23, 13
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(PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED... SHOULD I SUPPORT YOU?
Friday, August 23, 13
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(PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED... SHOULD I SUPPORT YOU?
9,999 PEOPLE SERVED
9,999 GALLONS DELIVERED
9,999 PETITIONS FILED
9,999 LIVES SAVED
Friday, August 23, 13
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AND FINALLY... CTA’s
Friday, August 23, 13
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AND FINALLY... CTA’s
What would you like for me to do next?
Friday, August 23, 13
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your turn!
Friday, August 23, 13
Thank You!Live & InteractiveYour Website in Focus - Does your website meet your objectives?Raheel Gauba // Brand Leader & Creative Director, Blackbaud
Let’s continue the conversation on twitter #liveInt My twitter handle: @raheelgauba More slides here: slideshare.net/raheelgauba
Friday, August 23, 13
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