1
Altimeter Group WebinarMarch 28, 2012#AGmobile
Charlene Li Chris SilvaFounder, Analyst Industry Analyst, Mobile
Building A Foundation For Mobile Business
© 2012 Altimeter Group
Workers Have Chosen Their Preferred Platform
© 2012 Altimeter Group
© 2012 Altimeter Group
3
Less than 5% of workers worldwide carry separate “work” and “personal” devices
today.*
*Data source iPass Workforce Mobility Study, Q3 2011
© 2012 Altimeter Group
4
Less than 5% of workers worldwide carry separate “work” and “personal” devices
today.*
Over 50% of users are taking business data onto personal devices.*
*Data source iPass Workforce Mobility Study, Q3 2011
© 2012 Altimeter Group
5
Less than 5% of workers worldwide carry separate “work” and “personal” devices today.*
Over 50% of users are taking business data onto personal devices.*
In the US, nearly 70% of firms have no formal policy for this type of use.**
*Data source iPass Workforce Mobility Study, Q3 2011** Data source: Citrix workforce study Nov, 2011
© 2012 Altimeter Group
6
Soon All Workers Will Be Mobile Workers
46.3% of US Mobile Owners
Had A Smartphone in Q4
2011In 2012, we will cross the 50% mark in percentage of mobile phone owners who have a smartphone. That means 1 in every 2 employees – and likely more - will be looking to be served on mobile. It’s time to act.
© 2012 Altimeter Group
7
Platform Diversity Makes Control Parity Difficult
Source: Nielsen
© 2012 Altimeter Group© 2012 Altimeter Group
Enterprise Mobility Depends On Solid Controls
© 2012 Altimeter Group
Balancing Business And IT Imperatives9
Productivity
Contented Users
Competitive Advantage
Talent Acquisition
Executive Pressure
Fair Use
Security Policy
Compliance
Data Protection
Manage Risk
Business Benefits IT Concerns
© 2012 Altimeter Group
10
Enterprise Mobility Takes Various Forms
Corporate Information
Access
Complex Computing
Field Collaboration
Goal: On the go access to common information.
Goal: Gathering, collection and collaboration of
information gathered in the field.
Goal: Access to a full
computing experience, from anywhere.
© 2012 Altimeter Group
11
Financial Services Co: 2010
Scenario“Big 5” accounting firm
providing company-owned devices to its knowledge workers.
• Single server• Handles all sync and policy• Single point of control• App use not an issue• Little concern for non-email data.
100%BlackBerry
0%iOS
© 2012 Altimeter Group
12
Same Financial Services Co: 2012
ResultKnowledge workers
overwhelmingly choose iOS devices, forcing
the evolution of control.
• No existing, single comprehensive management tool• Multiple points of entry to the device• Data in email, apps, file shares• High degree of personalization
5%BlackBerry
95%iOS
© 2012 Altimeter Group
13
The Mobile Control Plane
Mobile Workforce
TechnologyGovernanceBusiness Case
Control Plane
© 2012 Altimeter Group
14
Mobility Begins With A Business Driver
• What is the pain to be addressed?• Which users exist in the org?• Who are the best to take mobile?• What does success look like?
Mobile Workforce
TechnologyGovernanceBusiness Case
© 2012 Altimeter Group
15
Governance Precedes Technology
• Establish ownership in IT and in business• Draft policies with HR, IT and business• Understand metrics for success in mobile• Target high priority groups for mobile
Mobile Workforce
TechnologyGovernanceBusiness Case
© 2012 Altimeter Group
Control
16
Critical Governance Components Of Control
Governance
OwnershipPolicy
Personnel policy Fair use policy Device remediation policy Data classification policy
Device ownership Service ownership Data access
© 2012 Altimeter Group
17
Technology Closes The Control Process
• Create an MDM backbone• Unite access and enforcement• Determine user use-case, metrics for continuation of
subsidy• Determine security parameters
Mobile Workforce
TechnologyGovernanceBusiness Case
© 2012 Altimeter Group
Control
18
Critical Technology Components Of Control
Technology
Mobile Device Management
Data security and encryption Encryption Device and app provisioning Management and remediation,
Service Management
Uptime and usage metrics Telecom expense management Quality of service monitoring
Identity & Access Management
AAA-tie in Role and user policies Data loss prevention
Data Synchronization
Information delivery Attachment and directory data Usage policy enforcement Basic device remediation
© 2012 Altimeter Group
19
With A Solid Platform In Place, The Business Can Take The Lead
• Refine mobile roles• Gather role-specific requirements, match with tools• Allow LOB to lead tool selection• Continual training, measurement and education
Mobile Workforce
TechnologyGovernanceBusiness Case
© 2012 Altimeter Group
20
Control Is The Foundation Of Mobile Business
Corporate Information
Access
Complex Computing
Field Collaboration
Need: Content
Need: Collaboration
Need: Consumption
Mobile Control Plane
Technology Governance
Mobile Device Management
OwnershipService
Management Policy
Data Synchronization
Identity & Access Management
21
Q&A
Chris Silva
Industry Analyst,
Makemobilework.com
Twitter: @802dotchris
Charlene Li
Founder, Principal
Analyst [email protected]
Charleneli.com
Twitter: @charleneli
To submit a question enter it into the
“question” box in your GoToWebinar control
panel
22
Altimeter Group is a research-based advisory firm that
helps companies and industries leverage disruption to
their advantage.
Visit us at http://www.altimetergroup.com or contact
ABOUT US
THANK YOU
Top Related