Citizen Innovation: the future of online communities
Darren SharpSenior ConsultantResonate Solutions+61 (0)419 314 655twitter.com/dasharp
Web 3.0 & The Public SectorCanberra Tue 26 October 2010
Resonate Solutions
• Surveys
• Build & manage online communities • Strategy• Operations• Technology• Design
The promise of Gov 2.0
Creating opportunities for internal & external engagement between:• citizens and• government agencies;• public sector organisations;• public servants;• policy makers;• elected representatives/legislators
Social Media as Cocktail Party
Why online community hubs?
Forrester recommends a community hub approach: a social media strategy that focuses on maximizing leverage from
the corporate Web site and integrates with public community Web sites like Facebook, LinkedIn, and Twitter for greater reach, impact, and efficiency. Those marketing departments that adopt this approach will attract a wider
audience, drive relevancy, and ultimately leverage community value throughout the department.
Turning Your B2B Web Site Into A Community Hub. Forrester Research, September 2009.
Invite folks over to your place!
Why host your own community?
• Public sites change
• You can’t control public sites
• You can’t adequately facilitate conversations
• You still have a corporate website!
• Public sites don’t provide brand context
How does it work?Online Communities
Framing the conversation…
Customer initiated Ideas with voting and comments
Iterative Survey – with
customer generated answers,
voting and ranking
Comment Spinners –indicating community health
Quick Polls – with immediate graphical feedback
Blog Posts with comments
www.everydaymatters.com.au
Customer initiated ideas…https://millionideas.com.au
Join the Burger Club... (Become an Insider!)
www.hungryjacksonline.com
ECHOES Methodology
Online Communities:Resonate’s Approach
EmbedednessCompetenceHelpObjectsEnvironmentStory
Embededness
http://www.flickr.com/photos/hans-on-experience/4922
Competence
http://www.flickr.com/photos/janekm/215335219/
Help
http://www.flickr.com/photos/markbek/2757239956/
Objects
http://www.flickr.com/photos/newrambler/155191253/
Environment
http://www.flickr.com/photos/reiner/1528284969/
Story
Key Lessons
• You need courage to make a start
• Engage in an honest and transparent conversation with your community
• Beware the monsters within
Key Lessons
• Community hubs are a long-term resource
• Be prepared to act (“close the loop”)
• Recognise your most frequent contributors
Thanks!
Darren SharpSenior Consultant, Community [email protected]+61 (0)419 314 655www.twitter.com/dasharpwww.resonatesolutions.com.au
Conversations. Communities. Collaboration.
Top Related