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Nonprofits + Web 2.0 = Stronger, Smarter, More
Effective
Nonprofits + Web 2.0 = Stronger, Smarter, More
Effective
Marc OstenSummit Collaborative
Today’s primary goal – Break the cycle of fear that leads to paralysis oraction that is not strategic.
What HASN’T changed
• Choosing who and how you want to relate
• Basic organizing principles• Resisting tool envy• Understanding
organizational strengths and weaknesses
You must drink…
A bit overstated but helpful
So what IS different
• Diverse venues• Easier to create• Easier to share• Easier to interact• Increased user control• Micro-Publishing• Tagging• Mashing
Think waves not walls
Network-Centered
POV
Network-Centered Online Presence
Where I diverge from the field!
Web 2.0 is defined for you with assumptions that may be false.
Social Cultural
Organizational
Environmental
Tools
What about your organization? What could you do tomorrow that you aren’t doing today.
• Various levels of ‘belonging’
• 3 Rings– Dense core– Loose connected fragments– Disconnected nodes
• Relationships
• Links
• Exchanges (Transactions)
• Prospects
The Role of Culture
1
2
Capacity Conundrum
Networks of Networks = Gold!
Getting Started – Path 1
• Set up accounts
• Hunt and gather for ideas
• Find people & then connect
• Use familiar tools to create content and share it
Getting Started – Path 2
Effective Practice
Pitfalls to Avoid
Getting Started
Effective Practices
• Connection to mission, strategic priorities, program plans, funding and communications strategy
• Have a strategy
• Engagement to funding approach
Focus on core relationships, then build outward (Know thy audience)
Connect in multiple ways
• Set crystal clear objectives & outcomes
• Piggyback
• Pick your spots
• Experiment & learn
Pitfalls to Avoid
• Beware the mythology and cult of tools as the driver
• Trying to keep up with ‘The Jones’
• Tool-based decision-making
• Ignoring what you already do well and don’t
• Not paying attention to the total cost of ownership
• The wrong people at the table at the wrong time
• Be part of the traffic
• Run some experiments
• Pause to process
• Step it up a notch
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