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Web 2.0: An Overview of Social Media &
Social Networking Platforms
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“Web 2.0” Defined The internet viewed as a medium in which interactive experience, in the form of blogs, wikis, forums, etc, plays a more important role than simply accessing information.
- Dictionary.com
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Learning Objectives Blogs/Blogging YouTube LinkedIn Twitter Facebook
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Blogs & Blogging(weB + Log = Blog)
• Type of website or part of a website• Regular entries• Reverse chronological order• Interactive
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Blogs: Common Features• Commentary Section• Share Bar/Buttons •Blogroll
• Tag Cloud • Tags• Filters (by category, date, etc.)
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Blogs: Types1. Personal2. Genre or Subject
• Tulane AmeriCorps VISTA – VISTA Connect
3. Corporate/Organization• University of Maryland Medical Center – Life in a Medical Center• Methodist Healthcare Ministries - Blog
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Blogs: Questions?L unch &
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http://www.michaelgaigg.com/blog/tag/comics/
YouTubeWorld’s Largest Video Sharing Community
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Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos.
YouTube: In the BeginningL unch &
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• Feb. 2005 – domain name registered
• Dec. 2005 – official site launch
• May 2006 – video responses launched
• Oct. 2006 – acquired by Google
• June 2007 – launches in 9 countries
• Sep. 2007 – non-profit channels launched
YouTube: In the Years since
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• Jan. 2009 – US Congress and President Channels launched
• Feb. 2009 – Pope Channel launched
• May 2009 – 20 hrs of video uploaded every minute
• Oct. 2009 – 1 billion + views per day
• Jan. 2010 – YouTube Rentals launched
• Feb. 2010 – Global Live stream of President Obama YouTube interview
YouTube: Getting Started
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1. Create a YouTube Account
2. Watch videos
3. Upload a video
LinkedInConnecting the world’s professionals to make them more productive and successful
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Launched in 2003, LinkedIn is the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.
LinkedIn: Getting Started
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1. Create your personal profile2. Build your connection base3. Explore
TwitterAn information network
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Twitter is a real-time information network made up of 140-character messages called Tweets. It’s a new and easy way to discover the latest news (“what’s happening”) related to subjects you care about.
Twitter: a Language of its Own
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• # (hashtags) – used to mark keywords or topics in a Tweet.
Twitter Terminology cont.L unch &
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• @ - used to call out usernames in Tweets
• Follow – to subscribe to someone’s Tweets or updates
• Handle (“Twitter Handle”) – username
• Reply – a Tweet posted in reply to another user’s message. Always begins with @username.
• Retweet – a Tweet by another user, forwarded to you by someone you follow (noun); the act of forwarding another user’s Tweet to all of your followers (verb).
Twitter Terminology cont.
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• Trending Topic – A subject mathematically determined to be one of the most popular on Twitter at the moment.
• Tweet (verb) – a message posted via Twitter containing 140 character or fewer (noun); act of posting a message on Twitter (verb).
• URL Shortener – URL shorteners are used to turn long URLs into shorter URLs. Shortening services can be found online.
Twitter: Getting StartedL unch &
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1. Create an account:
Twitter: Getting StartedL unch &
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2. Find sources that interest you:
Twitter: Getting StartedL unch &
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2. Contact import – if you choose, Twitter can scan your email address book to find contacts that are also using Twitter:
Twitter: Questions?L unch &
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FacebookGiving people the power to share and make the world more open and connected
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Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.
Facebook: Profiles, Groups & Pages
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1. Profile – represent individuals
2. Group Page – secret; closed; open (public)
3. Page – local business or place; company, organization, or institution; brand or product; artist, band or public figure; entertainment; cause or community
Facebook: TerminologyL unch &
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• Chat – a feature that lets users talk with friends who are online in Facebook.
• News Feed – appears on every user’s homepage highlighting information including profile changes and status updates.
• Tag (adjective) – way of marking user’s in a photo, video or status update.
• Wall – the space on every user’s profile page that allows friends to post messages for the user to see.
Facebook: Features & Uses
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• Chat• Check-In (Facebook Places)• Follow • Post content: text, links, photos, videos• Create events • Tagging • COMING SOON: Movie Rentals
Thank You!
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Dominica GarzaCommunications Coordinator,
Public Relations department
phone: (210) 253-3220 I cell: (210) 284-5284
email: [email protected]
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