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Brilliant Noise July 2014
Wearable technology
research report
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Devices and Apparel
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Wearable technology describes apparel and accessories incorporating computer and advanced electronic technology.
There is a lot of excitement about products such as Google Glass, and fitness tracker wrist-bands such as Fitbit are becoming commonplace amongst affluent city-dwellers.
Innovations in high-tech fabric and wearable tech apparel specifically are earlier in the ‘hype cycle’ than these accessories.
Tech embedded into apparel itself offers a more ubiquitous experience than new accessories.
Summary
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The wearable device worldwide market value is projected to be worth $5.17bn
The smart clothing worldwide market revenue is projected to be worth $1.24bn
1,240,000 shipments of smart clothing are expected worldwideSource: MobiHealthNews via Statista
Source: MarketsandMarkets via Statista
Source: Business Insider via Statista
In 2015…
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Volume
146%
Increase in mentions of wearable technology clothing/apparel
Q1 | 2013
Q1 | 2014
Source: Brandwatch data
5
20%
32%
Source: TechieInsider http://bit.ly/1siJ9ZN
US adults have or plan to purchase wearable tech by next year
US adults have or plan to purchase wearable tech within 2 years
Intent to purchase
Wearable technology
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"Wearable tech is already a $3 to $5 billion market today. In the next two to three years, it could skyrocket to
$30 to $50 billion" !
- Business Insider http://read.bi/1sils43
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Source: Google Trends http://bit.ly/1qo9eF0
wearableswearable tech wearable technology
Google searches for ‘wearable technology’
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iWatch
Google Glass
Fitbit
Pebble
Nike Fuelband
Jawbone
Vivofit
Misfit Shine
0% 5% 10% 15% 20% 25% 30% 35%
Source: Brandwatch data
Online conversation per product in Q1 2014
10
32%
Source: SurveyMonkey http://slidesha.re/1l05ExL
21%
39%
8%
Medical devices that transmit body data to you and/or your caregiver
Headset/eye glasses
Tech-sensitive clothing
Sensor enabled wrist wear
This may be related to lack of awareness or examples to explain what these categories mean
Which type of wearable device interests you most? (US)
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Infotainment
Medical
Industrial Health/ wellness
Military
Wearable tech
Source: IHS http://bit.ly/1pAJZix
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Hand-worn terminals
Heads-up display
Smart clothing
Smart glasses
Infotainment
Blood pressure monitors
Continuous glucose monitoring
Insulin pumps
Smart glasses
Defibrillator patches
Medical
Hand-worn terminals
Heads-up display
Smart clothing
Smart glasses
Industrial
Activity monitors
Sleep sensors
Smart glasses
Fitness & heart rate monitors
Emotional measurements
Smart clothing
Foot Pods & Pedometers
Head-up displays
Health / wellness
Bluetooth headsets
Head-up displays
Imaging products
Smart glasses
Smart Watches
Smart clothing
Military
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Source: Business Insider http://read.bi/1sils43
There are currently only nine smartwatches available today.
Regarding retail impact, Nike, Adidas, and Under Armour have best leveraged wearables to enhance the fitness
experience and efficacy of their products.
Fitness is the most popular wearable technology application
Nearly 61% of the current wearable tech market is sports and activity trackers.
Fox Business http://fxn.ws/1owurNc
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ABI Research - Fox Business http://fxn.ws/1owurNc
By 2015, 485 million wearable computing devices will be shipped per year.
There are more than 250 million installed mobile operating systems that can support wearable technology
The iWatch could generate $10 billion a year in revenue.
Source: Business Insider http://read.bi/1sils43
Opportunity
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"We expect smart watches to sell approximately two million units in 2014, typically priced at $150-300. They are likely to remain specialist devices and be outsold by smart glasses over the long term” !"A key imperative for all wearable device manufacturers is the need to foster app development: having a large range of apps will be core to the devices' utility" !"There are fundamental constraints of battery technology, acceptable weight and bulk” !- Deloitte http://bit.ly/U2UH46
Smart apparel
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"Smart clothing is easy because it’s the only wearable medium you’ve
already been wearing your whole life. In a decade, every piece of apparel
you buy will have some sort of biofeedback sensors built in it.”
!Stéphane Marceau, co-founder of OMsignal.
NY Times http://nyti.ms/1nftfbK
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"What smart clothing does is make separate pieces of sports monitoring technology obsolete, by combining them into a singular piece of sports
clothing technology” !
- Pro Player Insiders http://bit.ly/SN9Vcf
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"The price is going to have to come way down before it becomes a product for
most consumers… !
Wearable apparel [will] be used first for fitness, wellness and medical applications
by a select group of consumers.” !
Jonathan Gaw, research manager for IDC Research. NY Times http://nyti.ms/1nftfbK
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Chinese scientists have developed a portable power source that can be
woven into materials like cotton !!!!
Source http://bit.ly/1qnRSrR
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77% 23%Source: Brandwatch data
Gender (smart apparel conversation online)
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68% of conversations come from US
32% of conversations from other
Source: Brandwatch data
Geography (smart apparel conversation online)
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TechCrunch @TechCrunch
VMBeacon Is Wearables For Mannequins, Sends Clothes Info To Customers tcrn.ch/1ePxgCy by @mikebutcher
Nicole Forbes @livehappy8
Coming to #SXSW? Come say hi!! Your clothes: Naked Truths of #Wearables
Los Angeles Times @latimes
Beyond Google Glass: Wearable tech hats, clothes, even nail polish lat.ms/1pnC9bC
Tweets
Smart apparel examples
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move precision
78%
Electric foxy Precision in movement
Move is a technology garment that guides you toward optimal performance and precision in movement. Move analyses and assesses your movements the moment you perform them.
Source: http://www.electricfoxy.com/projects/move-precision-in-movement
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Embedded sensors in textile fabrics
Cityzen Smart textiles conception
Smart textiles are embedded with micro-sensors enabling them to monitor temperature, heart rate, speed and acceleration as well as to geolocalise.
Source: http://www.cityzensciences.fr/en/
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Rest Devices Smart sleepwear for babies
Source: http://intel.ly/1p8IYwp
The mini-PC connects to sensors within the Kimono, a one-piece sleeping garment.
Mimo monitors baby's vitals and analyses the data for parents so they can rest easy.
The information is sent to the parents’ iPhone* or Android*, eliminating the need for an external receiver.
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Hexoskin Wearable body metrics
Source: http://www.hexoskin.com/
Hexoskin gives you insights about your physical training, sleep, and personal daily activities.
Heart rate
Heart rate variability
Breathing rate
Breathing volume
Activity
Sleep
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Modwells Personal modules for wellness
Source: http://bit.ly/1siwwOD
“Mods,” a set of wearable sensors that collect and assess health data. Using feedback and alerts, data helps us manage our health, which we can then share with healthcare professionals.
Correct Incorrect (slumped)
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Source: http://www.tzukuri.com/
TZUKURI Never lose your eyewear
TZUKURI embedded custom designed beacons into their glasses, so that your iPhone will alert you if you leave them behind and the app can show you where you left them.
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Brilliant Noise July 2014
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