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WEARABLE ELECTRONICS/TECHNOLOGY COMPONENTS (Memory, Battery, Display,

Connectivity, Sensors & Others) MARKET STUDY —A Global Analysis, Forecast & Insights 2014-2024

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Wearable Technology Components Market Study

— A Global Analysis, Forecast & Insights 2014-2024

1 REPORT SCOPE

1.1 REPORT ASSUMPTIONS

The primary intention of this report is to provide a comprehensive analysis of the component

market for wearables. In this regard, we have calculated the maximum and minimum bill of

materials (BOM) for smartwatches, wrist-wear, smartglasses, HMD/HUDs, and smart textiles.

To arrive at these results, a teardown of the products was done, identifying the electronic

components, and the maximum and minimum cost of individual components were calculated.

Since there is a lot of ambiguity in the component price, therefore based on our resources, we

have considered the maximum and minimum price for a fixed amount of units. For example

the cost of XX unit of processor is $XX and the same processors costs around $XX for a XX

units (1 ku). The following table lists all such assumptions made while estimating the wearable

electronics component market size for the forecast period.

TABLE 1

ASSUMPTIONS FOR MARKET ESTIMATION

Product type Component Description

Smartwatches

Control components

The control components comprises of microcontrollers

and application processors. The maximum and

minimum cost for the components is for XX units (1

ku).

Memory

The memory section comprises of both volatile and

non-volatile memory components. The maximum and

minimum cost for individual memory type is for XX

units (1 ku).

Battery The maximum cost of battery in smartwatches is for 1

unit and the minimum cost is for XX units (1ku).

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Product type Component Description

Sensors

The sensors segment comprises of accelerometer,

gyroscopes, and ambient light sensor. The minimum

cost is for XX units (1 ku) and the maximum cost is for

750 units.

Connectivity

The maximum cost for a Bluetooth module (4.0) is

considered for 1 unit and the minimum cost is

considered for 1000 units (1 ku).

Display

The cost is of the display driver used in smartwatches,

and the maximum and minimum cost both are for 1000

units (1 ku).

Others

The others segment comprised of USB transceiver chip,

AFE, Stereo Audio CODEC. The maximum and

minimum costs are for 1000 units (1 ku).

Wrist wear

Control components

The control components are inclusive of application

processors and MCUs. The maximum cost is for 1

million units and the minimum cost is for 1000 units (1

ku)

Memory Both the maximum and minimum cost are for 1000

units (1 ku)

Battery

The maximum cost for battery used in a wrist wear is

for 1 million units and the minimum cost is for a 1000

units (1 ku).

Connectivity

For maximum cost we have considered a Bluetooth

controller IC, the cost of which is for 1 million units.

The minimum cost for the same IC from a different

company is for XX units (1 ku).

Sensor

The maximum cost of sensor/s used in a wrist wear is

for 1 million units and the minimum cost is for XX units

(1 ku).

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Product type Component Description

others

The others segment of components in a wrist wear

includes battery charger, voltage regulator, AFE, and

ASIC. The maximum cost of these components is

considered for 1 million units and the minimum cost is

for XX units (1 ku).

Smartglasses

Control components The maximum and minimum cost of control

components in smartglasses are both for 1 unit.

Memory

The memory segment is inclusive of both volatile and

non-volatile memory components. The maximum and

minimum cost is for 1 unit.

Sensor

Motion detecting sensor (maximum cost for XX units)/

Proximity+light sensors (maximum cost for 1 unit)

Motion detecting sensor (minimum cost for XX units)/

Proximity+light sensors (minimum cost for XX units

(1ku))

Battery

The maximum component cost for battery in

smartglasses is for 1 unit and the minimum cost is for

XX units (1ku)

Connectivity

The connectivity in smartglasses is inclusive of

Bluetooth and Wi-Fi. The maximum and minimum cost

for this component type is for 1 unit.

Display

The display cost is inclusive of an optical system with

beam splitter. The maximum and minimum cost is for 1

such unit of display in smartglasses.

Camera Module The maximum and minimum cost of the camera

module in smartglasses is for 1 unit.

Others

The others segment of components in smartglasses

consists of microphone, bone conduction transducer,

power management IC, oscillators etc. The maximum

and minimum cost of these components is for 1 unit

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Product type Component Description

each.

HMD/HUD

Control components

Application Processor- The maximum and minimum

cost is for 1 unit each.

MCU- The maximum and minimum cost are for XX units

(1 ku)

Sensors

Accelerometer-The maximum and minimum costs are

both for XX units (1ku).

Gyroscope+Acceerometer The maximum and minimum

cost are both for XX units.

Proximity+light sensor-The maximum and minimum

cost are both for 1 unit.

Magnetometer/ digital compass-high and low cost both

for XX units (1 ku).

Memory

The memory segment is inclusive of both volatile and

non-volatile memory components. The maximum and

minimum cost, both are for XX units (1ku).

Connectivity

(Bluetooth+Wi-Fi)

The connectivity segment of components comprises of

modules containing both Bluetooth and Wi-Fi. The

maximum and minimum costs both are for 1 unit.

Battery The maximum and minimum component price for

battery in HMD and HUD are for XX units (1ku).

Smart textiles

Control components The component cost is for XX units (1 ku).

Sensors

Accelerometer cost for XX units (1ku).

Textile pressure sensor (textile element having a size

80x85mm and one sensor zone 40x40 mm).

Body Sensors for 1000m.

Strain gauge sensor for 1000m.

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Product type Component Description

Connectivity (Wi-Fi) Cost for 1000 units (1 ku).

Connectivity

(Bluetooth 4.0) Cost for 1000 units (1 ku).

Battery Cost for greater than 100 units.

Source: BIS Research

All the costs in the above table are in $. The maximum and minimum costs of individual

components have been used to calculate the maximum and minimum bill of materials (BOM)

possible for different product types.

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2 INTERVIEW WITH INDUSTRY EXPERTS

2.1 VANCIVE MEDICAL TECHNOLOGIES/AVERY DENISON

2.1.1 INTERVIEWEE: DEEPAK PRAKASH, MARKETING AND NEW PRODUCTS LEADER

Could you provide a brief overview of your company?

Deepak: Vancive Medical Technologies is one of the business divisions of Avery Dennison

Corporation, which is a Fortune 400 company. We are a leading provider of materials and

manufacturing services, and are developing short term wearable sensing products for various

applications.

What products are you offering for the wearable market?

Deepak: We are developing a category of products under our Metria Informed Health brand.

We have recently announced the launch of our first product for consumer lifestyle applications

called the Metria IH1 Lifestyle Assessment System. It is a disposable product that is adhered to

the body and uses activity tracking to collect and report lifestyle information of the user.

What use cases does the product presents?

Deepak: We provide these products to health and wellness providers (fitness clubs, corporate

wellness programs, weight loss centers, etc). While use models vary, Metria IH1 is typically

integrated into the services these providers provide.

How fierce is the competition for your product in the wearable market?

Deepak: Ours is a very unique form factor, but competition is very fast emerging when you

look at how others are approaching the market. Wearables for healthcare applications primarily

face two types of competition, direct and alternative.

Direct competition means that there are a large number of companies developing similar

products, for example Vital connect Inc, Zephyr (now part of Covidien).

Now, there are other wearables such as wrist bands which also claim to provide similar

functionalities. This is the alternative competition to a product like ours. Acceptance of such

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products for health related outcomes will depend on the accuracy of the data they provide. We

are proud to stand behind the claims of accuracy on our product.

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3 EXECUTIVE SUMMARY

FIGURE 1

A SNAPSHOT OF THE GLOBAL WEARABLE ELECTRONICS COMPONENT

MARKET VALUE

($XX Million)

2013

($XX Million)

2013

($XX Million)

2013

($XX Billion) 2024

Global Wearable

Electronics Component

Market Value

($XX illion) 2024

Global Hand Worn Product

Electronic Components Market

Value

($XX Billion) 2024

Global Head Worn Product

Electronic Components Market

Value

($XX Billion) 2024

Global Body Worn Product Electronic

Components Market Value

($XX Million)

2013

Source: BIS Research

The Global Wearable Electronics Components Market is poised to grow over $XX billion by the

end of 2024. The market will be dominated by head-worn products (smartglasses and

HMD/HUDs), accounting for a market share of $XX billion by 2024.

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FIGURE 2

COMPARING THE WEARABLE ELECTRONIC COMPONENTS MARKET

VALUE FOR 2013 & 2024

XX%

XX%

XX%

XX%

XX%XX%

XX%

XX%

2013

XX%

XX%

XX%

XX%

XX%

XX%

XX%

XX%

2024 Control Components

Memory

Battery

Sensor

Connectivity

Display

Camera

Others

Source: BIS Research

The above image is a comparison between the individual market value of the key electronic

components in a wearable device. The component market value for wearables in 2013

accounted for over $XX million, and by the end of 2024, the market is expected to grow over

$XX billion, with sensors continuing its dominance through 2014 to 2024.

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4 MARKET CHALLENGES

4.1 INTRODUCTION

Wearable technology, in spite of the popularity it has gained, is still behind on the design and

power consumption front. Moreover, being a new technology, the product developers face a

shortage of dedicated components for wearables. Most of the existing products have

processors and controllers which were originally manufactured for smartphones. Using such

processors/controllers in the „always on‟ mode ends up heating up the device, making the user

uncomfortable.

The following segment covers the major challenges plaguing the wearable electronic

components market. These restraints are conflicting requirements of power and performance

in components, design and form factor issues leading to aesthetic compromises, lack of

dedicated components for wearables, inaccurate data from sensors, scarcity of flexible

components, and thermal design challenges.

4.2 CONFLICTING REQUIREMENTS OF POWER &

PERFORMANCE IN COMPONENTS

Wearable technology has struck the world with compelling features and presents immense

opportunities for industries from a host of verticals. The wearable market is not just restricted

to end product manufacturers, but semiconductor, software, and other component and service

providers are also becoming integral parts of the value chain.

A few years back, smartphones, tablets, and other portable computing devices were just

technological prospects. Today almost one-seventh of the world‟s population has a smartphone

or a tablet. With this massive proliferation of portable computing devices the consumer

expectation and demands for these devices have risen largely towards the device performance

and low power consumption. If users will have to frequently recharge their product, it would

interfere with its role as a continuously worn monitor.

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5 WEARABLE ELECTRONICS COMPONENT MARKET

5.1 INTRODUCTION

FIGURE 3

WEARABLES ELECTRONIC COMPONENTS

Wearable Products

Electronic Components

Control Component

Memory

Battery

Sensing Components

Connectivity

Display & Optoelectronic

Components

Others

Microcontrollers

Appliation Processors

Li-ION

Li-Polymer

Thin Film Batteries

Volatile Memory

Non Volatile Memory

Sensors

Actuators

Transducers

Blutooth

Wi-Fi

NFC

Source: BIS Research

The electronic components in wearables are segmented as processors, microcontrollers,

memory, battery, sensor, connectivity, display and others. The other components segment

include voltage regulators, camera modules, microphones, oscillators, ASIC, and AFE.

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5.2 MEMORY

From fitness tracking to health care wearable devices, presence of on-board memory is

indispensable. Wearable devices require memory for storing calibration data, test results,

personal data, and data logging. The memory requirement in a wearable device is derived

from the read/write operations and other internal tasks. For this purpose the device contains a

specific amount of RAM (volatile). Apart from this, the storage takes place in a flash based

memory or ROM (non-volatile).

This segment discusses the two important categories of memory, i.e. volatile and non-volatile

memory.

5.2.1 MARKET STATISTICS

TABLE 2

GLOBAL WEARABLES MEMORY COMPONENT MARKET VALUE

($MILLION), 2014-2024

Product 2013 2014 2016 2018 2020 2022 2024 CAGR

Smartwatch XX XX XX XX XX XX XX XX%

Wrist wear XX XX XX XX XX XX XX XX%

Smartglasses XX XX XX XX XX XX XX XX%

HMD/HUD XX XX XX XX XX XX XX XX%

Total XX XX XX XX XX XX XX XX%

Source: BIS Research

The above market data table is a culmination of both volatile and no volatile memories used in

the wearable products-smartwatches, smartglasses, wrist wear, and HMD/HUD. The total

market value for memory in wearables in 2013 accounted for $XX million, however, the global

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market value is expected to grow over $XX billion by 2024, at an estimated CAGR of XX%

from 2014 to 2024.

5.3 SENSING COMPONENTS

5.3.1 SENSORS

5.3.1.1 Market Stat ist ics

TABLE 3

GLOBAL WEARABLES SENSORS MARKET VALUE ($MILLION),

2014-2024

Product 2013 2014 2016 2018 2020 2022 2024 CAGR

Smartwatch XX XX XX XX XX XX XX XX%

Wrist wear XX XX XX XX XX XX XX XX%

Smartglasses XX XX XX XX XX XX XX XX%

HMD/HUD XX XX XX XX XX XX XX XX%

Smart textiles XX XX XX XX XX XX XX XX%

Total XX XX XX XX XX XX XX XX%

Source: BIS Research

Sensors and wearables go hand in hand. Sensors are the second largest contributor to the

global wearable electronic component market value. The market for sensors will grow over $XX

billion by 2024, at an estimated CAGR of XX% from 2014 to 2024.

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6 WEARABLE PRODUCT ELECTRONIC COMPONENTS

MARKET

6.1 SMARTWATCH KEY ELECTRONIC COMPONENTS

6.1.1 MARKET STATISTICS

FIGURE 4

TOTAL SMARTWATCH ELECTRONIC COMPONENTS MARKET VALUE

($MILLION) AND AVERAGE BOM FOR SMARTWATCH ($), 2014-2024

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

2013 2014 2016 2018 2020 2022 2024

($)

($M

illi

on

)

Total Market Value BOM Smartwatch

Source: BIS Research

It was not until 2013 that the hype around wearables started building up. The market is

fragmented on the basis of the price of different model of smartwatches and is segmented as

high-end ($XX+), mid-end ($XX-$XX), and low-end (<$XX) watches. Where Samsung gear is

priced at almost $XX becoming the high-end smartwatch, the Pebble smartwatch is a medium-

end smartwatch with a price of $XX.

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6.1.2 CONNECTIVITY

Internet-enabled devices such as smartphones, tablets and others are connected to the

smartwatches to extract meaningful information from them. Therefore, it is imperative that

these devices have in-built networking technologies. The networking technologies like

Bluetooth, NFC, Wi-Fi and others are incorporated in these devices through a set of microchips.

A brief description of these technologies is given below:

TABLE 4

PROTOCOLS USED FOR CONNECTIVITY IN SMARTWATCHES

Communication Protocol Description

Bluetooth (Classic)

Normally associated with wireless headsets for mobile phones,

Bluetooth offers a data rate of 3Mbps, at a range of up to XXm in

ideal conditions.

For example, Sony Smartwatch uses Bluetooth 3.0

Bluetooth low energy (BLE)

Widely used in smartwatches due to low power consumption, this

protocol has a range of about 50m and an over-the-air data rate of

as much as 1Mbps.

For example, Qualcomm Toq uses BLE 4.0

Near-field communication

(NFC)

NFC operates at distances of less than 10cm and is capable of

transmitting less than XX Kbps. An NFC "initiator", such as a

smartphone or a reader, generates a radio frequency field that

powers a passive NFC target, which then transmits data.

For example, Samsung Galaxy Gear

Wi-Fi

Wi-Fi can be used in a hub and-spoke design, enabling a client on a

Wi-Fi network to connect with any other client on the same

network. Most Wi-Fi devices communicate on the XX GHz band

using the 802.11b, 802.11g, or 802.11n protocols. However, a

growing number of devices also use the 5GHz band, using the

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Communication Protocol Description

802.11ac protocol.

For example, Motorola MotoAct uses 802.11 B/G/N

LTE/3G/2G

Most commonly used by mobile phones, the packet data

components of these protocols are increasingly suitable for

"standalone" implementation.

For example the Omate TrueSmart has a speed of 7.2Mbps through

3G

Source: BIS Research

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6.2 SMARTGLASSES KEY ELECTRONIC COMPONENTS

6.2.1 MARKET STATISTICS

TABLE 5

GLOBAL SMARTGLASSES ELECTRONICS COMPONENT MARKET VALUE

($MILLION), 2014-2024

Components 2013 2014 2016 2018 2020 2022 2024 CAGR

Control components XX XX XX XX XX XX XX XX%

Memory XX XX XX XX XX XX XX XX%

Battery XX XX XX XX XX XX XX XX%

Sensor XX XX XX XX XX XX XX XX%

Connectivity XX XX XX XX XX XX XX XX%

Display XX XX XX XX XX XX XX XX%

Camera XX XX XX XX XX XX XX XX%

Others XX XX XX XX XX XX XX XX%

Total XX XX XX XX XX XX XX XX%

Source: BIS Research

There are a lot of electronic components which contribute significantly in the BOM of

smartglasses, with processors, sensors, and display being the most prominent ones. The global

smartglasses electronic components market value is expected to grow over $XX billion by

2024, at an estimated CAGR of XX% from 2014 to 2024.

Such a high CAGR is primarily because the global shipment of smartglasses in 2013 was only

.XX million units. However, with the global market volume reaching over XX million units by

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2024, the net revenue from smartglasses will account for over $XX billion and hence the

electronic components price will increase proportionally.

6.3 SMART TEXTILES KEY ELECTRONIC COMPONENTS

In smart textiles the emphasis is placed on the seamless integration of textiles with electronic

elements like microcontrollers, sensors, and actuators. Smart textiles are expected to find

traction among consumers, using these products for military and safety applications.

Healthcare is also a promising application area for smart textiles.

FIGURE 5

ARCHITECTURE OF A SMART TEXTILE

Source: http://www.itu.dk/stud/projekter_e2006/take_a_break/smart_textiles.html

The above figure is a clear representation of the architecture of a smart textile. The thin blue

lines represent the data bus used to carry out instructions from microprocessors and

controllers to different components and back. The little blue boxes indicate the sensors, which

are mainly biometric sensors such as pressure, temperature, moisture sensors and others.

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The green lines show the distribution of power in the fabric. The brown box represents a

microprocessor used to carry out the control functions. At the very top is a microphone for

speech/voice interfacing with the smart textile.

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7 KEY COMPANY PROFILES

7.1 ENOCEAN GMBH

7.1.1 ENOCEAN GMBH SUMMARY

Particular Specific (as of 2013)

Website www.enocean.com

Contact Details

Kolpingring 18a

D-82041 Oberhaching

Germany

Tel: 49-8-9673-4689

Fax: 498-9673-4689

Year of Establishment 2001

Ownership Type Private

Company Type Technology Developer

Number of Employees 50

Competitors Perpetuum (U.K.), Alcatel Lucent (U.S.), Melexis NV

(Belgium), NASA (U.S.)

Source: Enocean Website, LinkedIn, BIS Research

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7.1.2 PRODUCT PORTFOLIO

FIGURE 6

PRODUCT RANGE OF ENOCEAN GMBH

EnOcean Modules & Accessories -

868 MHz

EnOcean Modules & Accessories -

315 MHz

Transmitters, Receivers, Transceivers, En

ergy Harvesters, Kits & Accessories

suitable for Europe & other countries

adopting R&TTE specif ication

Tranmitters, Receivers, Transceivers, Ene

rgy Harvesters, Kits & Accessories

suitable for North America & others

countries adopting FCC specif iction

EnOcean Modules & Accessories -

902 MHz

EnOcean Modules & Accessories -

928 MHz

Transmitters, Transceivers & Energy

Harvesters suitable for North America &

others countries adopting FCC

specif ication

Tranmitters, Transceivers & Energy

Harveters suitable for Japan & other

countries adopting ARIB specif ication

EnOcean

Product Portfolio

Source: Enocean Website, LinkedIn, BIS Research

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7.1.3 KEY DEVELOPMENTS

Date Approach Development

January

2014 Product Launch

EnOcean and NXP Semiconductors revealed their latest

development of using NFC to simplify energy harvesting in the

smart home.

January

2014 Partnership

To reduce energy consumption, costs and carbon, Eltako

Electronics announced about their plan to develop innovative,

intelligent solutions in alliance with Intel, BSC, and EnOcean.

September

2013 Expansion

EnOcean announced the opening of its first central office in

China in Beijing.

March 2013 Product Launch

The EnOcean Alliance announced the advancing of

interoperability between EnOcean-based products from

different OEMs by developing the EEP 2.5 version of the

“EnOcean Equipment Profiles” (EEP). More than 100 product

profiles are now available, for developing different energy

harvesting wireless solutions for building and industrial

automation and smart home systems.

January

2013 Exhibition

The EnOcean Alliance showcased the latest innovations in

energy harvesting wireless HVAC control at this year‟s AHR

Expo in Dallas, The Alliance is a consortium of companies using

the EnOcean energy harvesting wireless standard, which is the

basis for maintenance-free wireless automation systems

working without batteries.

January

2013 Exhibition

The EnOcean Alliance showcased the latest innovations in

energy harvesting wireless HVAC control at this year‟s AHR

Expo in Dallas, The Alliance is a consortium of companies using

the EnOcean energy harvesting wireless standard, which is the

basis for maintenance-free wireless automation systems

working without batteries.

Source: EnOcean GmbH Website, BIS Research

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