Social Media
MasteryStaying focused in an ever-‐connected world
www.sproutnewmedia.com
and…why are we here?
Today we’ll cover:• How to choose the best social media channel(s) for your business
• How to manage your =me and energy efficiently
• How to manage success (ROI)
Email: [email protected] ǀ www.sproutnewmedia.com
You’ll leave with:• A beEer understanding of which tools are best for your business
• Tools to help avoid overwhelm • An ac=on plan for when you leave here today
Why does social media matter…really?
Information Resource
When you provide ongoing, valuable informa=on, you become a primary resource that your followers look to for informa=on.
Relationship Building
The KLT Factor: W h e n p e o p l e Know, L ike and Trust you, they will buy from you and tell all their friends about you.
Content Creation
Google loves fresh, updated content. Create valuable c o n t e n t , a n d G o o g l e w i l l eventually reward you with a higher search ranking.
24/7 Selling
You can’t possibly be out there selling all the =me, but the internet never sleeps. Let it work for you by being your 24/7 sales machine.
Email: [email protected] ǀ www.sproutnewmedia.com
YOU
Post your messages
Engage in conversation
Email: [email protected] ǀ www.sproutnewmedia.com
How it works
But how do we know what network(s) to use?
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Who’s your customer?
Millennials
Facebook (84%) Instagram (37%) TwiEer (31%) Pinterest (27%) LinkedIn (15%)
Age 18-‐33Facebook (79%) LinkedIn (27%) Pinterest (24%) TwiEer (19%) Instagram (18%)
Age 34-‐47Facebook (60%) LinkedIn (24%) Pinterest (23%) TwiEer (9%) Instagram (6%)
Age 48-‐65
BoomersGen Xers
as of Dec 2013 -‐ source: mediabistro.com
Male vs. Female (total users)
66% 76%Overall, women are more ac=ve on social media than men. Women are also 4 =mes more likely to use Pinterest, where men spend more =me on LinkedIn.
Email: [email protected] ǀ www.sproutnewmedia.com
80% activity is on mobile devices
How to get raving fans
ENGAGE
» Save them time
» Save them money
» Make them smile
» Gain their trust
Email: [email protected] ǀ www.sproutnewmedia.com
Engagement is more valuable than # of followers
Time management
Get BIG results in just 15 minutes a day!
2. Set it for 15 Minutes
3. When time’s up, STOP
Email: [email protected] ǀ www.sproutnewmedia.com
Don’t get sucked down the rabbit hole
1. Find a Timer
Online tools to save you time
Hootsuite Buffer TweetDeck
Manage mul=ple feeds in one place. Write & schedule future posts. Web, desktop, & mobile apps. Free and paid versions.
Owned by TwiEer. R e a d m u l = p l e streams and post. Advance pos=ng feature.
Email: [email protected] ǀ www.sproutnewmedia.com
Schedule updates i n advance fo r mul=ple networks. Web and mobile apps. Free and paid versions.
www.bufferapp.comwww.hootsuite.com www.tweetdeck.com
But how do we measure ROI?
Email: [email protected] ǀ www.sproutnewmedia.com
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“These days, instead of budgeting time and money to “advertising”, I spend it in social media, connecting with people in groups…enjoying REAL relationships that have nothing to do with selling something. !I have more clients, more referrals, more connections…more happy me. — Ruth D.”
Overheard on Facebook
Start small. Take your =me. Reach out. Grow your business online. You CAN do it!
Need help? Reach out!
twiEer.com/lisawood
facebook.com/sproutnewmedia
pinterest.com/lisawood2
www.sproutnewmedia.com
Email: [email protected] ǀ www.sproutnewmedia.com
Address: 112 S. Main St. #224 , Stowe VT 05672 ǀ Phone: 802.253.4600 Email: [email protected] ǀ www.sproutnewmedia.com
Thank you : )
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