Download - Was it Good for You Too Honey - UX Getting it Wrong

Was it Good for You Too Honey - UX Getting it Wrong

Gary Barber

Was it Good for You too Honey - UX Getting it Wrong

• I Make Web Sites Usable.

• Perform Information Architecture magic.

• Do that Usability and Accessibility stuff.

• Go out and improve site’s UX.

About Me

Things always fail, despite best intentions


Simon and Maria - an average couple


They experience the world around them


So why should the Web be any different


Back to Simon and Maria


They use Multi-Functional Tools


Still they use Uni Functional Tools.


Slices well …


Good for Bears Too!


Leatherman vs a Bear…


Not Much Good on Locks….


Good on Locks…


Good on Locks…

And for “Shopping”


A Single Function Tool does the job well


So why should the Web be any different


KIS


No More Coffee Making Word Processors


What is the Core Functionality


What is the Focus of the Application or Site


No Love for Forms


We all HATE Forms in the real world


… and on the Web


Why?


A Form is naturally made of Sections


Best thing you can do is Segment it


How Many Segments on the Amazon Shopping Cart?


DOESNʼT MATTER


Killing for Candy


Use Candy or Not


We all love to be Rewarded


Talk Nicely and Make Sense


Back to the Future


...Or Maybe Not


Hide and Seek


Yes It’s Confusing


AIDA


Attention


Interest


Desire


Action


Gutenberg Rule


Your Application Needs To Be a Good Experience


...or else you are just a Roadblock.


Streamline


Streamline

Segment


Streamline

Segment

Simplify


Thank YouGary [email protected]

Creative Commons Attribution-Noncommercial 2.5 Australia License

© copyright istockphoto

• Darwin Bell• DRB62• juanjoseixas• Chi King• Amadeus Serey Yàñez• daisee• Kaptain Kobold• Andrea Mercado• 0olong

• cassandrajowett• _driftwood• goto10• Steven Fernandez• MarkyBon• PetitPlat by sk_• margolove• INoxKrow• thomwatson

• striatic• chandrika221• Michael Simmons• Manchester Library• scazon• Mr. Peebles• Photocology

Thanks to flickr.com and …

http://radharc.com.au




