VIKRAMA SIMHAPURI UNIVERSITY: NELLORE
MBA NEW SYLLABUS Non-CBCS With effect from (2011-2013) Batch
MBA I SEMESTER
Paper
Code Title
Core/
Elective
Workload per
Week Marks
Theo
ry
Practic
al
Practi
clas
Session
al
Univers
ity
Tot
al
101 Management and
Organization Theory Core 4 --- 30 70 100
102 Managerial
Communication
Core 4 --- 30 70 100
103 Managerial Economics Core 4 --- 30 70 100
104 Accounting For
Managers
Core 4 --- 30 70 100
105 Statistics for Managers Core 4 --- 30 70 100
106 IT For Managers
Core
4 2
30
(Inter
nal)
-- 70 100
107 Case Analysis Core --- 50 --- 50
650
MBA II SEMESTER
Paper
Code Title
Core/
Elective
Workload per
Week Marks
Theo
ry
Practic
al
Practi
clas
Session
al
Univers
ity
Tot
al
201 Human Resource
Management Core 4 --- --- 30 70 100
202 Business Environment Core 4 --- --- 30 70 100
203 Financial Management Core 4 --- --- 30 70 100
204 Operations
Management
Core 4 --- --- 30 70 100
205 Marketing
Management
Core 4 --- --- 30 70 100
206
Business Research
Methods & Data
Analysis
Core
4 --- --- 30 70 100
207 Case Analysis Core --- 50 --- 50
208
Year End
Comprehensive
Viva-Voce
---
--- 100 100
TOTAL 750
MBA III SEMESTER
Paper
Code Title
Core/
Electiv
e
Workload per
Week Marks
Theo
ry
Practic
al
Practi
clas
Session
al
Univers
ity
Tot
al
301 Management
Information Systems Core 4 --- --- 30 70 100
302 Business Law & Ethics Core 4 --- --- 30 70 100
303 Operations Research Core 4 --- --- 30 70 100
304 Project Report
Evaluation
Core --- --- 30 70 100
305 Case Analysis Core --- --- 50 --- 50
306 Project Viva Core --- --- --- 100 100
FINANCE AREA
311 Financial Markets and
Services
Elective 4 --
--- 30 70 100
312 Security Analysis Elective 4 -- --- 30 70 100
313 Corporate Taxation Elective 4 -- --- 30 70 100
MARKETING
321 Consumer Behaviour Elective 4 -- --- 30 70 100
322 Advertising and Sales
Promotion Elective 4 --
--- 30 70 100
323 Sales and Distribution
Management Elective 4 --
--- 30 70 100
HUMAN RESOURCE MAMAGEMENT
331 Management of
Employee Relations
Elective 4 --
--- 30 70 100
332 Human Resource
Planning Elective 4 --
--- 30 70 100
333 Human Resource
development Elective 4 --
--- 30 70 100
SYSTEMS
341 Systems and Analysis
Design
Elective 4 --
--- 30 70 100
342 Relational Database
Management Elective 4 --
--- 30 70 100
343 Management of Software
Projects Elective 4 --
--- 30 70 100
TOTAL 850
MBA IV SEMESTER
Paper
Code Title
Core/
Elective
Workload per
Week Marks
Theo
ry
Practic
al
Practi
clas
Session
al
Univers
ity
Tot
al
401 International Business
Management Core 4 --- --- 30 70 100
402 Strategic Management Core 4 --- --- 30 70 100
403 Entrepreneurship
Development
Core 4 --- --- 30 70 100
404 Case Analysis Core --- --- 50 --- 50
350
FINANCE AREA
411 International Financial
Management
Elective 4 --- --- 30 70 100
412 Portfolio Management Elective 4 --- --- 30 70 100
413 Strategic Financial
Management Elective 4 --- --- 30 70 100
MARKETING
421 Services Marketing Elective 4 --- --- 30 70 100
422 Retail Marketing Elective 4 --- --- 30 70 100
423 Global Marketing Elective 4 --- --- 30 70 100
HUMAN RESOURCE MAMAGEMENT
431 International Human
Resource Management
Elective 4 --- --- 30 70 100
432 Performance and
Reward Management Elective 4 --- --- 30 70 100
433 Strategic Human
Resource Management Elective 4 --- --- 30 70 100
SYSTEMS
441 Enterprise Resource
Planning
Elective 4 --- --- 30 70 100
442 E-Business Elective 4 --- --- 30 70 100
443 Data Mining and Ware
Housing Elective 4 --- --- 30 70 100
Total 650
VIKRAMA SIMHAPURI UNIVERSITY: NELLORE
MBA REVISED SYLLABUS (2011 ONWARDS)
I SEMESTER
101-MANAGEMENT AND ORGANIZATIONAL THEORY
UNIT-I: Introduction to management Principles of Management-Functions of management-
Planning and Types of plans- Planning process- Decision making process / Social
Responsibility of Management Ethics in Management.
UNIT-II: Introduction to OB Individual DifferencesPersonality-Perception-Attribution.
UNIT-III: Motivation Communication-Leadership-Group dynamics-Power, Politics, and
Conflict- Coordination and Control.
UNIT-IV: Organization Culture-Organization change and development Organization structure
and Organization design- Managing change.
UNIT-V: Emergence of International management Interpersonal processes in international
context- International organizational design- Challenges of International
management and Leadership.
References:
1. John Pierce: Management and Organizational Behavior (Cengage)
2. JIT S Chador : Organization Behavior (Vikas)
3. Fred Luthans : Organization Behavior ( Mc Graw Hill)
4. Stephen P Robbins : Organization Behavior (Pearson)
5. Paul Hersey and Ken Blanchard : Management of Organization Behavior(Prentice Hall)
6. Hellriegel, Slocum and Woodman : Organization Behavior (South Western)
7. Weihrich, Cannice & Koontz : Management (Tata Mc Graw Hill)
8. Gregory Moorhead and Ricky W. Griffin : Organizational Behavior (Jaico)
9. Robin Finchan and Peter Rhodes : Organizational Behavior (Oxford)
10. J. Prakash Reddy: Management and Organizational Behavior (Himalaya)
102 :: MANAGERIAL COMMUNICATION
UNIT-I: Communication Meaning Communication cycle-Process-Theories and Models of
Communication Characteristics of successful communication-Barriers to
communication .
UNIT-II: Organizational Communication-Principles for effective organizational
communication -formal Vs Informal Communication-vertical and lateral channels-
Interpersonal and intrapersonal communication Communication technology.
UNIT-III: Oral Communication-Non verbal communication-Listening -Feedback-
Presentation skills-conducting meeting and conferences.
UNIT-IV: Written communication-Reports-Effective report writing-Memos-Circulars-Minutes-
e-mails. Employment correspondence proposals.
UNIT-V: Leadership Communication-Transactional Analysis-Group Communication
Communication audit - Communication styles.
References:
1. Shirley Taylor : Communication for Business(Pearson)
2. Piyus Dhar Chaturvedi and Mukesh Chaturved : Business Communication (Pearson)
3. Krizan : Effetive Business Communication(Cengage)
4. M. Ashraf Rizvi : Effective Technical Communication ( Mc Graw Hill)
103 :: MANAGERIAL ECONOMICS
UNIT-I: Introduction- The concept-nature and scope of managerial economics-Role and
Responsibilities of Managerial Economist- The concepts of plant, firm and industry-
Objectives of the firm.
UNIT-II: Demand analysis- The concept of Demand, Demand schedule, demand Curve,
Demand Function, Demand Determines-Law of Demand Price. Income Cross and
Promotional elasticity of demand and their managerial uses-Demand Distinctions-
Demand Forecasting. Sources of Data and Methods of Forecasting demand for
established and new products or services.
UNIT-III: Production- cost ,volume and profit analysis- Production Function-Returns to
scale-Cost concepts and classification Cost function-Break-Even Analysis.
UNIT-IV: Pricing decisions- Objectives of Pricing Basic factors in pricing Pricing under
perfect, monopoly, Oligopoly and monopolistic competitions price Discrimination
Multiple product pricing price control by Government Pricing of new products-
pricing methods.
UNIT-V: Macro economic environment- National Income-Population Business cycles-
inflation-New Economic Policy of the Government of India.
Reference :
1. H.Criag Peterson, W. Cris Lewis : Managerial Economics (Pearson)
2. Paul G.Keat and Philit Y. Yound : Managerial Economics (Pearson)
3. D.M. Mithani : Managerial Economics (Himalaya)
4. Suma Damodaran : Managerial Economics(Himalaya)
5. D.N.Dwived : Managerial Economics (Vikas)
6. P.L.Mehta : Managerial Economics (Sultan Chand)
7. Samuel C. Wabb : Managerial Economics(Cengage)
104 :: ACCOUNTING FOR MANAGERS
UNIT-I: Accounting Scope-Nature-Objective-Principles-Concepts-Users of Accounting
information-Classification of accounts-Journal Ledger Trial Balance.
UNIT-II: Financial statements- Capital and Revenue items-Construction of Trading and Profit
and Loss Account and Balance Sheet- Accounting for intangible assets.
UNIT-III: Elements of cost Classification of costs-Marginal costing Activity Based Costing.
UNIT-IV: Functional and Activity based budgeting-standard costing and variance analysis.
UNIT-V: Computerization of Accounts : Advantages-Disadvantages-Accounting information
system use of Tally packages.
References:
1. Gupta R.L. and Radhaswamy M : Advanced Accountancy (Sultan Chand)
2. James A. Hall : Accounting Information Systems (Cengage)
3. Maheswari S.N.: Advanced Accountancy (Vikas)
4. Rama Chandran N and Ram Kumar K : Financial Accounting for Management (Mc
Graw Hill)
5. Ambrish Gupta : Financial Accounting for Management (Pearson)
6. Don R.Husan and Maryanne M. Mowen : Management Accounting (Cengage)
7. Paresh Shah, Basic : Financial Accounting for Management (Oxford)
105: STATISTICS FOR MANAGERS
(*Scientific calculators are permitted for examination.)
UNIT-I: Meaning, Nature, Scope of Statistics- Sources of Data- Types of data- Methods of
data collection- Classification and tabulation of data- Types of classification and
tables- Rules of classification and tabulation- Frequency distribution different
types of graphs and diagrams- Sampling techniques and sources.
UNIT-II: Measures of central tendency- Arithmetic- weighted mean- Median, mode-
Geometric mean and Harmonic mean- Measures of dispersion, range, Quartile
deviation, Mean deviation, Standard deviation, Coefficient of variation-
Application of measures of central tendency and dispersion for business decision
making.
UNIT-III: Correlation- Introduction- Significance and Types of correlation- Methods of
calculating Correlation- Co efficiency of correlation
UNIT-IV: Regression analysis- Meaning an utility of regression analysis- Comparison
between correlation and regression- Interpretation of regression coefficients.
UNIT-V: Probability- Meaning and definition of probability- Significance probability in
business application- Theories of probability- Addition and Multiplication
Conditional laws of probability- Binominal- Poisson- Uniform- Normal and
Exponential distribution.
References:
1. Rechard I. Levin, David S. Rubin, Statistics for management, Pearson 2008
2. Guptha SC, Fundamentals of Statistics, Himalaya Publishing House
3. Amir D, Aezel, Jayavel, Complete business statistics, TMH 2008
4. Black Ken, Business statistics for contemporary decision making, New age publishers,
New Delhi.
106:: INFORMATION TECHNOLOGY FOR MANAGERS
UNIT-I: Computer -Generations-Types of Computers-Hardware and Software-Types of
Software-Storage Devices-Data Representation for Computers-Computer
applications for management
UNIT-II: Computer networks: Types of Net Works LAN-WAN-MAN-Network Topologies.
Introduction to Internet-E-Commerce-E-Business ERP Evolution and growth.
UNIT-III : Word Processing-Basics-Common tools-Page setup-editing and formatting
Tables Charts-Macros-Mail Merge-Index Printing. (Practicals)
UNIT-IV : Power Point: Features-Slides-Slide Layouts-Design templates-Slide Master-
Animation Timings Action Buttons. (Practicals)
UNIT-V : Excel: Basics-Formulate-Moving-Editing-Formatting-Charts-Naming of Charts-
Hyperlink-Databases Forms Sort Filter Goal Seek Scenarios Solver Function Pivot
Table and Chart. (Practicals)
Reference :
1. Effy OZ : Management Information Systems (Cengage)
2. Deepak Bharihoke : Fundamentals of Information Technology (Excel)
3. Microsoft Corporation : Micro Soft Office Resource Kit (Prentice Hall)
4. Sanjay Saxena : Ms Office 2000 for Every one (Vikas)
5. Alexis Leon and Mathews Leon : Introduction to Computers with Ms Office 2000 (Mc
Graw Hill)
CASE ANALYSIS
A case report has to be prepared and presented by teams in respective colleges.
* * * * *
SECOND SEMESTER
201 :: HUMAN RESOURCE MANAGEMENT
UNIT-I: Evolution of HRM HRM Functions- HR Planning HR Information Systems- Job
analysis and Job design Recruitment- and selection strategic Retention.
UNIT-II: Concept of HRD- Goals of HRD- Training and Development- Career Development-
Managing diversity Separation Downsizing Out Placement.
UNIT-III: Performance Appraisal : Performance Dimensions and Measurements tools-
Reward System- Compression Management.
UNIT-IV: Motivating Human Resources : Motivating Theories Leadership Participative
Management Empowerment- Quality Circles- Industrial Relations.
UNIT-V: Organization Development- Knowledge Management Learning Organization- International HRM HR Accounting Audit.
References:
1. R. Wayne Mondy : Human Resource Management (Pearson)
2. P. Jyothi and D.N. Venkatesh : Human Resource Management (Oxford)
3. John M. Ivancevich : Human Resource Management (Mc Graw Hill)
4. Biswajeet Pattanayak : Human Resource Management (Prentice Hall)
5. P. Subba Rao: Personnel and Human Resource Management (Himalaya)
6. Snell/ Bohlander : Human Resource Management ( Cengage)
7. Rao VSP : Human Resource Management Text & Cases (Excel)
202 :: BUSINESS ENVIRONMENT
UNIT-I: Concept of Business Environment- Environmental Scanning- Economic
Environment Responsibility of Business Professionalism in India Ethics.
UNIT-II: Non Economic Environment Political, Legal, Demographic, Technological,
Natural Environment Pollution-Trade Unions.
UNIT-III: Social Change- Wave front analysis-Third Wave Practices and implicatio9ns in
Organization- Cultural dynamics Cultural Process and lags Secular Outlook
Community Development Consumerism.
UNIT-IV: Economic System-the Role of Government in Economic Development Indian
Economic Planning Five year Plans in brief Current Plan Industrial Policy
Liberalization, Privatization and Globalization Public, Private Joint Sectors-
Industrial Development & Regulation.
UNIT-V: Monetary and Fiscal Policies Budget-Money and Capital markets-Stock
Exchanges and Regulation Industrial Financing- Industrial Sickness-Exim Policy-
Multinational Corporations- FDI.
Reference:
1. Francis Cherunilam : Business Environment (Himalaya)
2. Aswathappa : Essentials of Business Environment(Himalaya)
3. Sk. Misra and Puri VK. : Indian Economy (Himalaya)
4. Alvin Toffler : Third Wave.
5. R.P. Maheswari & A.N.Gupta : Business Government and Society A Study of
Business Environment ( Vani Educational)
6. Paul Justin : Business Environment ( Tata Mc Graw Hill)
7. Sk. Misra and Puri VK: Economic Environment of Business(Himalaya)
8. B.A. Prakash : Indian Economy Since 1991 (Pearson)
9. Shakh Saleem : Business Environment( Pearson)
203 :: FINANCIAL MANAGEMENT
UNIT-I : Foundation of Finance: finance functions- Role of Financial Manager Financial
Goals- Agency Problem-Concepts of Value and Return.
UNIT-II: Financial Analysis : Importance ratio Analysis-Breakeven Analysis-Funds flow
Analysis- Financial Planning.-Financial Forecasting.
UNIT-III: Working Capital Management: Principles of working Capital-Receivable
Management-Inventory Management-Cash Management Trade Credit
Management.
UNIT-IV: Capital Structure Decisions : Financial and Operating Leverage-Capital Structure
Theories- Capital structure Planning. Dividend Theories. Dividend Policy.
UNIT-V: Capital Budgeting Decisions : Cost of Capital-Capital Budgeting Methods- Risk
Analysis in Capital Budgeting Concept of real Options- Security analysis.
Reference:
1. I.M. Pandey : Financial Management(Vikas)
2. M.Y.Khan and P.K.Jain : financial Management (Mc Graw Hill)
3. Prasanna Chandra : Financial Management (Mc Graw Hill)
4. James C.Van Horne : Financial Management Policy (Pearson)
5. Rajiv Srivatsava and Anil Misra : Financial Management (Oxford)
204: PRODUCTION MANAGEMENT
UNIT-I: Production Management: Concepts- productivity- scope of production
Management Production System -Work study- Steps in method study-Time study-
different time study techniques.
UNIT-II: Plant Location- Different Location, merits demerits-Plant Layout-Types of
Layouts-Plant Maintenance -Preventive and Break down Maintenance.
UNIT-III: Production Planning and control Scheduling Job shop, Flow shop-Line Balancing.
UNIT-IV: Materials Management classification-Codification, Inventory models
(Determinative models only)
UNIT-V: Quality Control Control charts-Acceptance Sampling occurve.
Reference:
1. Adam E Bert : Production of Operations Management (Prentice Hall)
2. S.N. Chary : Production and Operations Management (Mc Graw Hill)
3. R. Panneer Selvam : Production and Operations Management(Prentice Hall)
4. Chunnawala and Patel : Production and Operations Management (Himalaya)
5. Kanishka Bedi : Production and Operations Management (Oxford)
6. James R.Evans : Operations Management (Cengage)
7. B. Mahadevan : Operations Management ( Pearson)
205 :: MARKETING MANAGEMENT
UNIT-I: Definition of marketing Marketing Concepts- Concepts of customer value-
Marketing environment -Marketing Strategy.
UNIT-II: Consumer Behavior- Factors Influencing Consumer Behavior Market
Segmentation- Customer Relationship Management.
UNIT-III: Product Management : Types of products Products mix Product line
Introducing new Products- Product Life Cycle Positioning Packaging Branding.
UNIT-IV: Pricing methods- Marketing Communications- Advertising Management Sales
Promotion and Personnel Selling- Marketing Information System.
UNIT-V: Distribution Management : Marketing Channels- Relating- Distribution Logistics
and supply chain Management Direct and On-Line Marketing.
References:
1. V.S. Ramaswamy and S. Ramakumar : Marketing Management (Macmillan)
2. Philip Kotler : Marketing Management (Prentice Hall)
3. RajivLal, Joh A: Emelch and Kasturi Rangan : Marketing Management (Mc Graw Hill)
4. M.J. Kavier : Marketing in the New Millennium (Vikas)
206: BUSINESS RESEARCH METHODS
UNITI: Meaning and importance of Business research: Research design Introduction to
design of experiments -Exploratory, causative, conclusive and experimental
designs.
UNITII: Business research process: Sources and methods of gathering business information
- Respondents, Experiments, Simulation(as a source of Data Generation) and
Panels. Sampling design and Sample size determination. Measurement and scaling
- Concept of measurement and scaling Types of Scales Nominal ,Ordinal,
Interval and Ratio Scales - Attitude scales Thurstone's, Likert's, Guttman's,
Semantic differential, Reliability and validity of a scales. Design of questionnaire.
UNIT- III: Decision Making Tools: Decision Theory-Decision making under certainty, Risk,
uncertainty, Criteria of Decision making- Pessimism, Realism, Optimism, Regret,
Equiprobable, EMV, EOL, Cost and value of information, Determination of EVPI
utility as a concept of decision making. Decision tree analysis Decision Tree-
Sequential decision making.
UNIT-IV: Non-Parametric Statistics in Research: McNemar, Sign Test One and Two
samples, Run test, Wilcoxon Matched pairs test, Mann-Whitney test, Kolmogorov
Simronov D test, Kruskal Wallis tests.
UNIT-V: Multi-Variate analysis: Factor analysis, Cluster analysis, Discriminate analysis,
Conjoint analysis, Multi Dimensional Scaling. Research report - preparation - and
presentation - Oral and written presentation.
Suggested Books:
1. Green E. Paul, Tull S.Donald & Albaum, Gerald: Research for Marketing Decisions,
2006, 6th
Ed, PHI.
2. Tull and Hawckins, Marketing Research, 2000, 4th Ed. Tata McGraw Hill.
3. Luck and Rubbin, Marketing Research, 2004, 4th Ed. PHI.
4. Zikmund, Essentials of Marketing Research, 2009, CENGAGE Publishers.
5. Martin callingam, Market intelligence, 2009, Kogan Page Publishers.
6. G.C. Beri, Marketing Research, 2008, 8th Ed, Tata McGraw Hill.
7. Malhotra, K. Naresh, Marketing Research- And applied orientation, 2005, 4th Edition.
8. Alan Bryman and Emma Bell, Business Research Methods, 2009, 2nd Ed. Oxford Press.
9. O.R. Krishna Swamy Methodology of Research in Social Sciences, 2008, HPH.
10. S L Gupta, Marketing Research, 2009, Excel Books, New Delhi.
CASE ANALYSIS
A case report has to be prepared and presented by teams in respective colleges.
YEAR END COMPREHENSIVE VIVA
THIRD SEMESTER
301 : MANAGEMENT INFORMATION SYSTEMS
UNIT-I: Concepts of systems and organization Meaning of MIS Decision making
process- Role of MIS in decision making process- Strategic use of Information
technology.
UNIT-II: Levels of Management and Their information requirements- Determining
information requirements of managers- MIS structures Approaches to MIS design
and development.
UNIT-III: Transaction Processing System- Office Automation System Decision Support
System Expert System. Concepts of Data Mining Data ware Housing and OLAP.
UNIT-IV: An outline of Database Management System- Data Base Models- Distributed
Processing Computer Networks.
UNIT-V: Functional Information Systems : Marketing Manufacturing Financial and Human
Resource Information Systems.
Reference:
1. Robert Schulthesis and Mary Summer : Management Information Systems ( MC Graw
Hill)
2. Kenneth C. Lauadon and Jane P. Lauadon : Management Information Systems (Pearson)
3. James AO Brien : Management Information Systems ( MC Graw Hill)
4. Murthy CSV : Management Information Systems ( Himalaya)
5. Mahavev Jaisial and Monika Mital : Management Information Systems (Oxford)
302. BUSINESS LAWS AND ETHICS
UNIT-I: Social responsibility of business - importance of business law and regulatory
practices - Consume Protection Act - Consumer councils - Redressals.
UNIT- II: Law of contracts : Essentials of valid contract - void and unlawful contracts -
performance of contracts - special contracts : contingent contracts - indemnity,
guarantee, bailment, agency contract.
UNIT- III: Sale of Goods Act: Sale and agreement to sell, conditions and warranties,
ownership transfer. Negotiable Instrument Act - Negotiable instruments types -
important features - negotiations - dishonour.
UNITIV: Companies Act : Classification of companies - incorporation process -
Memorandum, Articles, Prospectus, Shares and Debentures, Board of Directors -
Role, Functions, winding up.
UNIT-V: Ethics in business- Ethical models for decision making- Ethical issues in
information technology- Corporate governance and Corporate social responsibility.
References:
1. Kapoor ND : Mercantile Law (Sultan Chand & Co.)
2. Bulchandani RR : Business Law (Himalaya Publishing House)
3. SC Kuchal : Business Law (Vika)
4. Agarwal UK : Consumer Protection in India (Deep & Deep Publishers)
303:: OPERATIONS RESEARCH
UNIT-I: Introduction to Operations Research Linear Programming. Graphical method and
simplex method.
UNIT-II: Transportation Problem, Travelling Salesman problem, Assignment Problem.
UNIT-III: Goal Programming-Business Applications Game theory.
UNIT-IV: Network Analysis: PERT/CPM Project Crashing, Time Cost trade off.
UNIT-V: Queuing Model (M/M/I only): Concepts, assumptions, business application-
Simulation and its application.
References:
1. R. Panneerselvam : Operations Research (Prentice Hall)
2. Kanti Swarup, P.K.Gupta & Man Mohan : Operations Research (Sultan Chand)
3. Handy A. Taha : Operations Research ( Pearson)
4. Wavne L. Winston : Operations Research (Cengage Learning)
PROJECT REPORT EVALUATION
CASE ANALYSIS
A case report has to be prepared and presented by teams in respective colleges.
PROJECT VIVA
FINANCE SPECIALIZATION
311-FINANCIAL MARKETS AND SERVECES
UNIT I: Indian financial system Structure of financial market in India Financial
Services - Role of financial market in the development of Indian economy,
UNIT II: Securities market in India New issue market (primary market) Money market
- Stock markets in India Securities & Exchange Board of India SEBI
guidelines on primary market, secondary market and foreign institutional
investors Protection of investors interests.
UNIT- III: Depository system Depository Process National Securities Depositary
Limited Credit rating Credit rating agencies in India.
UNIT- IV: Insurance companies Unit Trust of India Reserve Bank of India - Commercial
Banks Specialized financial Institutions NBFCs.
UNIT V: Foreign exchange market Determination of foreign exchange rate. Participants
in the foreign exchange market Euro markets and Euro issues.
References:
1. Frederic S Mishkin & Stanley Y. Eakins: Financial Markets and Institutions
(Pearson Education)
2. Gordon & Natarajan : Financial Markets and Services (Himalaya)
3. MY Khan : Indian Financial System (Tata McGraw-Hill)
4. Vasant Desai : The Indian Financial Systems and Development (Himalaya)
5. Viswanath S R : Corporate Finance ( Response)
6. Srivatsava , RM Divya Nigam : Management of Financial Institutions ( Himalaya)
312:: SECURITY ANALYSIS
UNIT I: Investment Environment: Real and financial assets, financial markets, taxation of
income from investments - Securitisation - Money market - Trading on stock
exchanges Market prices and their adjustment for dividends, rights, stock splits
and bonus issues value at risk. Book closure, Book Building
UNIT II: Fixed income securities: Real and nominal rates of return Computation of risk and
return. Bond characteristics, prices, yields, risks, ratings, rating procedure. The
yield curve Determinants of interest rates Interest rate risk. Duration,
immunisation.
UNIT III: Index Models: Risk premiums Portfolio risk Capital market line Markowitz
Portfolio selection Diversification CAPM APT Fundamental analysis
Economy industry Company analysis Concept of technical analysis. Single
Index Model - Estimation and adjustment of beta.
UNIT-IV: Risk and Return : Nature and types of risk Measurements of risk Risk Return
Relationship Benefits and Limitations of diversification.
UNIT-V: Fundamental analysis Technical Analysis EMH and Random work walk
theory Behavioral Finance
References:
1. D.E. Fischer and R. J. Jorder : Security Analysis and Portfolio Management (Pearson)
2. Sudhindra Bhat : Security Analysis and Portfolio Management (Excel)
3. Dhanesh Kumar Khatri : Investment Management and Security Analysis (Macmillian)
4. Mark Hirchey and John Nofsinger :Investment (Mc Graw Hill)
5. Stephens H..penman :Financial Statement Analysis and Security Valuation Hill
6. Berk Jonathan, Demarzo Peter : Financial Mannagement (Pearson)
7. Amold Glen Kumas Mohan : Corporate Financial Management (Pearson)
313CORPORATE TAXATION
UNIT- I: Basic Terms : Agricultural income, Assesses Assessment year, income,
person, Tax planning Treatment of salary income exemptions, short and long
term capital gains from financial investments and real estate.
UNIT- II: Residence and incidence of tax. Capital and Revenue expenditure Depreciation
and other allowances, taxation in case of merger, takeover, and sale of going
concern, Fringe Benefit Tax.
UNIT- III: Incentives for exports Deemed exports EOU; Software Companies Units
in backward area.
UNIT- IV: SEZs: Incentives for the units located in SEZ. Vs EOU and incentives for
exports.
UNIT- V: Treaty to avoid double taxation. Channelling of FDI to reduce taxation.
Taxation of gains or short term and long term investments, derivative products
and stock- in- trade.
References :
1. Latest Taxman Publications:
2. Lakhatia, R.N., Lakhatia, S: Corporate Tax Planning Hand Book (Vision)
3. Agarwal K.K: Dirct Tax Planning and Management( Indian Books)
4. Finnerty C., et al : Fundamentals of International Tax Planning ( IBFD)
MARKETING SPECIALIZATION
321 CONSUMER BEHAVIOUR
UNIT-I: Introduction and overview to study of Consumer Behaviour - Consumer study -
significance - Models of Consumer Behaviour.
UNIT-II: Individual and group determinants of Consumer Behaviour - Perception - Attitude
- Learning - personality - Motivation - Social class - Group dynamics - Reference
Group.
UNIT-III: Consumer decision making process CDM Models- issues in Consumer decision
making process - Communication process - Consumer satisfaction -relationship
marketing.
UNIT-IV: Applications-Consumerism - The Consumer Protection Act (1986) and
Monopolies and Restrictive Trade Practices Act (1969)
UNIT V: Industrial buyer behaviour Buyer behaviour for services - Diffusion of
innovations.
References:
1. Ramesh Kumar: Consumer Behaviour (Pearson Education)
2. LeonG.Schistman & Leslie Leaserkarmal: Consumer Behaviour
(Prentice Hall of India)
3. Suja R.Nair: Consumer Behaviour in Indian Perspective (Himalaya)
4. Subhash Mehta: Consumer Behaviour (Tata McGraw Hill)
5. Satish K Batar Shhkazmi: Consumer Behaviour (Excel)
6. Schiffman & Kanuk: Consumer Behaviour (Prentice Hall of India)
7. Blackwell, Miniard & Engel: Consumer Behaviour (Thomson)
8. Rajeev Kumra: Consumer Behaviour (Himalaya)
322 ADVERTISING AND SALES PROMOTION
UNIT I: Introduction to advertising - Evolution - Types of advertising or classification of
users - Advertising process: Advertising Campaign planning, Decision making and
Organisation- Social and ethical aspects of advertising.
UNIT II: Advertising creativity: Creative Strategy Implementation and Evaluation- Media
Planning and Strategy-Developing, Implementing and Evaluation of Media
Strategies.
UNIT III: Establishing Objectives and Budgeting for Advertising - The Advertising Agency
functions- Evaluating advertising effectiveness.
UNIT IV: Sales promotion Incentives to middlemen-Incentives to consumer Design,
implementation and evaluation of effectiveness of sales promotion.
UNIT V: Consumer promotion tools - Business and Sales force promotion tools - Trade
Shows - Conventions
References:
1. Rajiv Batra , John Myers and David Aaker : Advertising Management (Prentice Hall)
2. Manendra Mohan : Advertising Management Concepts and Cases (Tata McGraw
Hill)
3. Robert C.Blattberg and Scott. A.Neslin : Sales Promotion Concepts, Methods and
Strategies (Prentice Hall)
4. John.C.Totten and Martin P.Block: Analyzing Sales Promotion Text and Cases
5. Kenneth E Clow & Donald Baack : Integrated Advertising , Promotion and
Marketing Communications (Prentice Hall )
6. Shh kazmi Satish K Batra : Advertising & Sales Promotion (Excel)
323 - SALES AND DISTRIBUTION MANAGEMENT
UNIT I: Sales Management- Nature and Importance- goals and functions - salesmanship
buyer-seller dyads - Theories of selling
UNIT- II: Selling process Stages in the Selling Process Organizing the Sales Effort- Sales
Forecasting and Budgeting-Sales Territories Routing and Setting Sales Quotas -
Sales Contests
UNIT-III: Recruitment and Selection of Sales force Sales Training Motivating and
Leading the Sales Force - Interview Techniques
UNIT-IV: Compensation of Sales Force- Straight Salary- Straight Commission- Combination
Plans- Non-financial Rewards
UNIT-V: Evaluation and Control of the Sales Program-Cost Analysis- Evaluating Sales
Person Performance
References:
1. Krishna K. Havaldar & Vasant M Cavale : Sales & Distribution Management
(Text & Cases) (Tata McGraw Hill )
2. Still, Cundiff & Govani : Sales Management - Decisions, Strategies and Cases
(Prentice Hall of India)
HUMAN RESOURCES MANAGEMENT SPECIALIZATION
331 MANAGEMENT OF EMPLOYEE RELATIONS
UNITI: Employee Relations Concept Significance and the emerging socio economic scenario.
Government and Machinery for labour administration.
UNITII: Industrial Conflict Causes, Types, Consequences, Prevention and Settlement Collective
Bargaining Role, Methods, Degree of success, problems and issues Negotiation,
Conciliation, Arbitration, Adjudication
UNITIII: Trade Unions: Role Position in India, Trade Union types and Employee Federations
Strategies to Develop trade unions.
UNITIV: Discipline & Grievance Management Causes of grievances and disputes, Machinery for
Redressal of grievances Discipline code of conduct, process of domestic enquiry-
Participative management: methods and techniques of workers involvement and
participation.
UNITV: Empowerment and quality management, Employee relations and technological change-
Strategies for employee retention.
References:
1. P N Singh: Employee Relations Management (Pearson education)
2. Arun Monappa : Industrial Relations (McGraw Hill )
3. Varma Pramod : Management of Industrial Relations (Oxford and IBH )
4. Niand J,R, etc: The Future of Industrial Relations ( Sage)
5. Cowling & Jones : The Essence of Personnel Management and Industrial Relations
(Pentice Hall )
6. B.D. Singh : Industrial Relations (Excel )
7. Monal Arora : Industrial Relations ( Excel)
332 HUMAN RESOURCE PLANNING
UNITI: Introduction Significance Process Systems approach to Human Resource
planning Micro level manpower planning Labour market analysis Manpower
inventorying Methods.
UNITII: Manpower forecasting Models and techniques of manpower demand and supply
forecasting Behavioral factors in HRP Wastage analysis Retention
Redeployment and Exit strategies.
UNITIII: Recruitment Sources Evaluation and selection Procedures Techniques
Factors Influencing recruitment and selection Placement Induction Training
Strategies for orienting new employees.
UNITIV: Career planning and development Succession planning Potentials appraisal and
development.
UNITV: Manpower utilisation Indices and techniques Scheduling techniques Factors
affecting performance Human Resource Accounting Methods Significance.
References:
1. Gorden, Mc Beath : Organisation and Manpower Planning (Business )
2. Thames H. Pattern : Manpower Planning and Development of Human Resources
(John Wiley)
3. Deepak Kumar Bhattacharya : Human Resources Planning (Excel )
333: HUMAN RESOURCE DEVELOPMENT
UNIT-I: Human resource development concept, evolution, HRM and HRD function, HRD
Challenges, Roll of HRD professional.
UNIT-II: HRD need assessment- Designing HRD programme- Implementing the
programme- Evaluation.
UNIT-III: HRD programme- Employee orientation- Socialization process, Realistic job
previews, Performance management coaching- JIT job rotation- Experiential
methods.
UNIT-IV: Employee development- Formal education, Assessment, Job experience,
Interpersonal relationship- Career management- Development- Leadership
development- Behaviour modeling- Mentoring- Counselling services.
UNIT-V: Indian Experiences- HRD programme for culturally divorced employees.
References:
1. Desimone, Werner and Harris, Human Resource Development, Thomson
2. Raymond A Noe, Employee Trainee Development, TMH
3. R. Krishnaveni, Human Resource Development, Excel
4. Tripathi PC, Human Resource Development, Sulthan Chand and Sons.
5. Uday Kumar Haldar, Human Resource Development, Oxford.
SYSTEMS SPECIALIZATION
341- SYSTEMS ANALYSIS AND DESIGN
UNIT-I: Systems Development Environment: Meaning and Scope of Information Systems
analysis and Design - Systems Development - Approaches to system Analysis and
Design, systems analyst - Responsibilities in Systems Development.
UNIT-II: Determining System Requirements: Process-Methods - Structuring system
Requirements: Dataflow Diagrams-Decision Tables- Decision Trees- Hipochart.
UNIT-III: An overview of object-oriented Analysis and Design- Designing Inputs - Forms
and Reports- Designing Interfaces and dialogues- Designing databases -Designing
physical files.
UNIT-IV: Systems Implementation and Maintenance: Software Application Testing,
Installation, Conversion Documenting the System, Training.
UNIT-V: System Maintenance and Quality Assurance Acquisition of hardware and
software.
References:
1. Jeffray A, Hoffer, Joey F.George and Joseph s. Valacich: Modern Systems Analysis
and Design (Pearson Education).
2. James A. Sen: Analysis and Desigh of Information Systems (McGraw Hill)
3. Igor Hawryszkiewycz: Systems Analysis and Design (Prentice Hall)
4. M Awad: Systems Analysis and Design (Galgotia Publications)
5. Nair NG: Management Systems (S. Chand)
342- RELATIONAL DATABASE MANAGEMENT SYSTEM
UNIT-I: Introduction - Purpose of Database Systems -Data Abstraction Data Models - Data
Independence - Data Definition Language, Data Manipulation Language -
Database Manager - Database Administration. Entity - relationship Model - E.R.
Diagram, Reducing E.R. Diagrams to tables - Generalisation - Aggregation.
UNIT-II: Relational Model - Structure of Relational Database - The Relational Algebra - The
Relational Calculus - Views. Relational Commercial Languages - Structured Query
Language (SOL) Query by Example (Quel) Integrity Constraints - Domain
Constraints - Referential Integrity, Functional Dependencies -Associations -
Relational Database Design-Pitfalls in relational Database Design Nomalization,
using Functional dependencies. Multivalued Dependencies, Normal Form.
UNIT-III: File and System Structure - System Structure -Physical Storage Media File
Organisation - Organisation of Records into Blocks, Mapping Relational Data to
files, Data Dictionary Storage, Buffer Management.
UNIT-IV: Indexing and Hashing - Indexing - B+ -Tree Index Files - B- Tree Index Files -
Static and Dynamic Hash Functions - Index Definition in SQI - Multiple key
Access.
UNIT-IV: Hierarchical Model - Tree structure Diagrams - Virtual records - Mapping
Hierarchies to files. Network Model- Data Structure Diagrams - The DBIG
CODASYI - Model - Mapping Networks to files.
References:
1. Henry, R .Korth & Abaham Silberschatz: Data Base System concepts (McGraw Hill)
2. Data C.J: An Introduction to Database Management Systems (Addison and Wesley)
3. Atre, S: Database Structured Techniques for Design Performance and Management
(John Wiley)
4. Nilesh Shah: Data Base Systems Using Oracle (Prentice Hall)
5. Yary W. Hansen: Data Base Management Design (Prentice Hall)
343- MANAGEMENT OF SOFTWARE PROJECTS
UNIT I: Introduction to software Engineering: Size, Quality and productivity factors.
Planning a software project, Cost estimation.
UNITII: Software design concepts modularization, Design strategies, Real time distributed
systems design, Test plans.
UNITIII: Quality Assurance: Walk throughs and inspection, Static Analysis, Symbolic
execution, unit testing & debugging, system testing and formal verification.
UNITIV: Implementation issues Structured Coding Techniques.
UNITV: Software Maintenance; Maintainability, Managerial aspects, configuration
management, source code metrics, other maintenance tools and techniques.
References:
1. Pressman: Software Engineering (Tata McGraw Hill)
2. Carlo Ghezzi, Mehdi Jazayuni and Dino Mandnioli: Fundamentals of Software
Engineering (Prentice Hall of India)
3. Rechord Fairley: Software Engineering Concept (Tata McGraw Hill)
FOURTH SEMESTER
401 INTERNATIONAL BUSINESS MANAGEMENT
UNIT-I: Concept of international business Stages of internationalization International
economic, political, legal, competitive, social demographic and cultural frame work-
International trade theories.
UNIT-II: International trade regulatory frame work Trade barriers Regional trade
organisations and their impact on international business. Role of world Trade
Organisation (W.T.O)
UNIT-III: International financial frame work. Balance of payment Foreign exchange
market mechanism Import substitution and export financing International
liquidity. Role of IMF in International business.
[
UNIT-IV: Market selection and entry strategies- Country risk analysis: International rating
agencies; sovereign and currency ratings, their influence on FDI and FIIs. FDI
policy, benefits.
UNIT-V: Organizing for international business Strategies and issues in international human
resource management and development Designing global organization structure
Developing global competitiveness.
References:
1. John D. Daniel and Radebangh Lee H: International Business (Addison Wesley)
2. V.K. Bhalla: International Business Environment and Management
(Anmol publications)
3. Anant K. Sundaram & Stewart black: International Business Environment
(Prentice Hall)
4. Subbarao.P: International Business (Himalaya)
5. Ajitabh: Global Competitiveness (Excel)
402 - STRATEGIC MANAGEMENT
UNIT I: Strategic Management The Strategic management Process Components of
Strategic Management Model.
UNIT II: Strategy Formulation Defining the Company Mission Assessing the External
Environment Industry Analysis Internal Analysis of the firm.
UNIT-III: Formulating Long-Term Objectives and Grand Strategies: Strategic Analysis and
Choice BCG, GE, SWOT Analysis Mc Kinseys 7s frame work.
UNIT-IV: Strategy Implementation Operationalising the Strategy through Short Term
Objectives, Functional tactics, Reward System and Employee Empowerment
Institutionalizing the Strategy: Structure- Leadership- Culture
UNIT-V: Strategic Control Processes: Guiding and Evaluating the Strategy.
References:
1. J A Pearce II and R B Robinson Jr: Strategic Management Formulation,
Implementation and Control (Tata McGraw Hill)
2. Arthur Sharplin: Strategic Management (McGraw Hill)
3. Michael E Porter : Competitive Strategy (Harvard University)
4. Michael E. Porter : Competitive Advantage (Harvard University )
5. Rao VSP & Harikrishna : Strategic Management Text & Cases ( Excel)
403 ENTREPRENEURSHIP DEVELOPMENT
UNIT I: Entrepreneurship: Concept and importance Characteristics, Ethics and social
responsibility of entrepreneurs The Entrepreneurial and Intrapreneurial mind
EDPs in India.
UNIT-II: SME Sector: Its role in Indian economy Problems faced by SME sector
Growth prospects Incentives offered by state and central governments-
Institutions supporting SME Setting up a SME Various steps involved .
UNIT-III: Creativity and innovation in business Creative problem solving methods
International Entrepreneurship opportunities SWOT Analysis.
UNIT-IV: Market and Demand analysis Technical Analysis Social cost benefit analysis
Financial analysis.
UNIT-V: Project Management Financial, Marketing and HR Planning Project Report
Preparation Negotiation with support organisations.
References:
1. Poornima M. Charantimath: Entrepreneurship Development in Small Business
Enterprises (Pearson Education)
2. Hisrich Peters shepherd: Entrepreneurship (Tata McGraw Hill)
3. Prasanna Chandra: Projects Planning Analysis, Reductions implementation
& Review (Tata McGraw Hill)
4. Sahey and Nirjar: Entrepreneurship (Excel)
CASE ANALYSIS
A case report has to be prepared and presented by teams in respective colleges.
FINANCE SPECIALIZATION
411 INTERNATIONAL FINANCIAL MANAGEMENT
UNITI: Foreign exchange market Demand and supply of foreign exchange Spot rate
and forward rate Fixed exchange rate and floating exchange rate Implications of
depreciation/ devaluation and appreciation / revaluation of currency.
UNIT-II: International parity: Purchasing power parity Interest rate parity Covered
interest arbitrage Forward rate parity Fisher effect Interrelationship of parity
conditions.
UNIT-III: Management of foreign exchange exposure and risk: Economic exposure
Transaction exposure Operating exposure Translation exposure Currency
options Currency futures/forwards Currency swaps.
UNIT-IV: Cross border investments: Cash flows of foreign projects Cost of capital
Approaches to project evaluation Adjusted present value method Risks in
foreign Projects Financing foreign projects- Foreign direct investments.
UNIT-V: Eurocurrency market: Growth of Eurocurrency market Euro issues External
commercial borrowings International bond market Indian Euro issues. RBI
guidelines on ECBs, and foreign investments.
References:
1. PG Apte : International Financial Management (Tata McGraw Hill)
2. Marrice D Levi : International Finance (McGraw Hill)
3. Alan C. Shapiro : Multinational Financial Management (Wiley India)
4. Jeff Madura : International Corporate Finance (Thomson)
5. Cheols Eun and Bruce G Resnick : International Financial Management (McGraw
Hill)
6. Ephraim Clark : International Finance (Thomson)
7. Mihir A.Desai : International Finance (Wiley India)
412- PORTFOLIO MANAGEMENT
UNIT-I: Portfolio management process of portfolio management of portfolio Analysis
Portfolio risk and return Measurement Diversification of Risk.
UNIT-II: Portfolio selection. Feasible sen of portfolios Efficient frontier selection of
optimal portfolio and Markowitz model Sharpe single index model.
UNIT-III: Capital market theory : efficient market Hypothesis capital Asset pricing model
arbitrage pricing theory.
UNIT-IV: Performance evaluation of portfolio need for evaluation- methods of performance
evaluation sharpes treyners and Jensens measures of portfolio performance .
UNIT-V: Portfolio revision need for Revision constraints in revision revision strategies
formula plans portfolio management in India.
Reference Books:
1. Donald E. Fischer and Ronald J Jondan security analysis and portfolio management
(Prentice Hall
2. William F. Sharpe : Investments (Prentice Hall)
3. Prasanna Chandra :Investment Management (Mc Graw Hill)
4. Kevin S. Security analysis and portfolio management (Prentice Hall)
5. Frank K.Reilly and keith C brown : Investment analysis and portfolio management
6. Robert A strong Portfolio Management (Jaico)
413-STRATEGIC FINANCIAL MANAGEMENT
UNIT-I: Introduction Strategic Financial Planning Corporate Strategy for Growth
Regulatory Framework Rights Issue Value of Right Initial Public Offer
Private Placement Venture Capital.
UNIT-II: Capital Structure Planning Estimating Financial Requirements Understanding
Debt Debt Securitization Syndicatisation Debt Policy EBIT-EPS Analysis
Indifference Point Levered Beta Un-levered Beta.
UNIT-III: Corporate Acquisitions Types of Acquisitions Mergers Reasons Merits and
Demerits Exchange Ratio Dilution and Accretion of Earnings Evaluation of
Mergers and Takeovers Consolidated Balance Sheet.
UNIT-IV: Corporate Valuation Approaches Estimating Equity Free Cash Flows
Valuation based on EFCF DCF - Economic Value Added Approach.
UNIT-V: Corporate Restructuring and Reengineering Changing Ownership Spin-off
Split-off Leveraged Buyout Financial Restructuring Buy Back of Shares
Problems in Implementing Corporate Restructuring Policies.
Suggested Readings:
1. Prasanna Chandra Financial Management, Tata McGrawhill Book Co. Ltd. 4th Edn.
2. Aswath Damodaran Corporate Finance Wiley India 2nd Edn.
3. Shridan Titman, John DMartin, V. Ravi Anushuman Valuation Analyzing Global Opportunities, Pearson Education 1st Edn.
4. J. Fred Weston, Kwang SC Hung, Susan E. Hoag Mergers Restructuring and Corporate Control, Prentice Hall, India, 2007.
5. Glen Arnold, Mohan Kumar Corporate Financial Management, 3rd Edn. Pearson Education.
6. Jonathan Berk Peter DeMarzo Financial Management Pearson Education, 1st End. 2007.
7. R. Srivastava Financial Management and Policy, Himalaya Publishing House, 4th Edn. 2009.
8. Sudhindra Bhat Financial Management, 2nd Edn. Excel Books, 2008.
MARKETING SPECIALIZATION
421 SERVICES MARKETING
UNIT-I: The growth of services: - Nature of difference of service provider and service
seeker and classification of services Services marketing mix Future of services
marketing.
UNIT-II: Services Marketing Planning process Developing an effective service Strategy
Market segmentation Positioning and differentiation of services.
UNIT-III: Developing Services marketing mix: The service product Pricing the service the
cost of quality and return on quality Place: Service location and channels
Promotion and communication of services People in services.
UNITIV: Customer orientation Customer service quality Customer retention
Relationship marketing Programme Complaint management Service
guarantees: - Measuring customer satisfaction Designing and analysing customer
satisfaction survey feedback.
UNIT-V: Service Marketing Practices- Marketing of Financial and Insurance Services-
Marketing of Hospitality, Travel and Tourism Products- Marketing of Educational
and Professional Services- Marketing of Healthcare Services.
References:
1. Ram Mohan Rao: Services Marketing (Pearson Education)
2. Roland. T. Rust, Anthony. J. Zahorik and Timothy. 1. Keilninghan: Services Marketing
(Addison Wesley)
3. Johan M. Rathmoll: Marketing in the Service Sector (Winthrop)
4. Adrienne Payne: The Essence of Services Marketing (Prentice Hall)
5. K. Douglas Hoffman and John E.G.Bateson: Essentials of Services Marketing
(Harcourt)
422:: RETAIL MARKETING
UNIT-I: An overview of retail management concept and significance Types of Retailers
strategic Planning in retailing.
UNIT-II: Retail site location- Factors influencing the location Financial strategy in
retailing strategy planning in retailing
UNIT-III: Merchandise Management forecasting sales Developing an assortment plan
Merchandise planning system, Buying Merchandise retail pricing
UNIT-IV: Retailing and information technology support systems supply chain management
importance customer service and quality management customer relationship
management .
UNIT-V: Store management Managing the store, store layout, design and visual,
merchandising Retailing in the changes impacting retailing common woes in
retailing research for retailing.
Reference :
1. Chatan Bajaj Rajnish Tuli and srivatsva Retail Management (Oxford)
2. Barry berman & Joel R evans Retail Management A strategy approach (Pearson)
3. Levy Weiz retailing management (TataMcgraw Hill)
4. Suja Nair Retail Management (Himalaya)
423- GLOBAL MARKETING
UNIT-I: Global Marketing Key Concepts Global Marketing objectives Country Specific
Advantages Firm Specific Advantages Rivalry between Global Competitors.
UNIT-II: Global Marketing Environment Analyzing Global Marketing Environment.
UNIT-III: Global Market Selection and Entry Strategies Assessing Global Market
Opportunities Country Attractiveness Understanding Local Customers Global
Segmentation and Positioning.
UNIT-IV: Global Marketing Strategies Global Products and Services Global Brand
Management Global Pricing Financial Issues Transfer Pricing Counter Trade
UNIT-V: Global Promotion Strategies Pros and Cons of Global Advertising Global
Advertising Decisions Global Sales Promotion Global Personal Selling Global
Logistics Global Channel Design.
Suggested Readings:
1. Johnny K. Johansson Global Marketing Foreign Entry, Local Marketing and Global Management Tata McGraw Hill Pvt. Ltd. New Delhi, 2008.
2. Kate Gillespie, Jean Pierre Jeannet, H. David Hennessey International Marketing Cengage Learning New Delhi-2009.
3. Philip R Cateora, John L Graham, Prashat Salwan International Marketing Tata McGraw Hill, New Delhi-2009.
4. P.K.Vasudeva International Marketing Excel Books New Delhi, 2006.
5. Sak Onkvist, John J Shaw International Marketing Analysis and Strategy PHI Learning Pvt. Ltd. New Delhi, 2009.
6. Michael R Czinkota, IIKKa ARonkainen International Cengage Learning India Pvt. Ltd. New Delhi, 2008.
7. Masaaki Kotabhe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy
Neal, Andreas Riege, Kristian Nelsen International Marketing An Asia Pacific Focus Wiley India Pvt. Ltd. New Delhi, 2008.
8. Francies Cherunilam International Marketing, Himalaya Publishing House.
9. Albaum International Marketing & Export Management, Pearson Education.
HUMAN RESOURCE MAMAGEMENT SPECIALIZATION
431 INTERNATIONAL HUMAN RESOURCES MANAGEMENT
UNIT I: International Human Resource Management concept, expanding role Global
issues and challenges Cultural determinants, cross cultural implications
UNIT II: Structural dynamics structural evolution Global and product division
Strategic frame work.
UNIT III: International staffing Nature, Sources, Policies Training Expatriation
Repatriation.
UNIT IV: Training and development Need, cross cultural training, learning Performance
management and HR process Competency appraisal Cultural Issues.
UNIT V: People Management USA Asia: Japan and China Europe: British, French,
Dutch, German, Spanish and Swedish African Indian.
References:
1. Dowling P.J : International Dimension of Human Resource Management
2. Adler N.J: International Dimensions of Organizational Behaviour (Kent Publishing)
3. Rao P.L : Internal Human Resource Management (Excel )
432 PERFORMANCE AND REWARD MANAGEMENT
UNIT-I: Reward, compensation and non compensation systems Concept Compensation
issues Economic theories wage level, differentials.
UNIT-II: Technical determinants Job analysis, job description, job evaluation, job pricing
market survey pay structure architecture
UNIT-III: Individual pay determinants Components of pay Fringe benefits.
UNIT-IV: Performance pay Incentives, individual , group, short and long term-
Compensation of special groups, supervisors, Executives, Directors. Sales force,
Technical professionals, Women executive.
UNIT-V: Statutory provisions-Wage boards pay commission Pay budget
management-International pay system.
References :
1. Narain, Laxmi : Managerial Compensation and Motivation in Public Enterprises.
(Oxford)
2. Stbson : wages and salaries (American Management Association)
3. Michael Amstrong : Reward Management (Kogan)
4. Milkovich & newman : Compression (Tata Mc Graw Hill)
5. Barryt Gerhart & Sara L Rynes : Compensation (Sage)
6. Joe Martocchio : Strategic Compensation : A Human Resource (Pearson)
7. BD Singh : Compensation Reward Management (Excel)
8. Dipak Kumar Bhatta Charya : Compensation Management(Oxford)
433- STRATEGIC HUMAN RESOURCE MANAGEMENT
UNIT-I: The Framework of SHRM -Components of HRM strategy models of strategy
Methods of structuring HR Department in organizations Linkage between
strategic business planning (SBP) and strategic HR development (SHRD)
competency mapping building the core competencies Knowledge based HR
management strategy.
UNIT-II: HR Environment Scanning -Technology and organizational structure
environmental scanning and competitive intelligence influence on HR
information system management of diversity Trends in utilization of HR-
Employee leasing- Global sourcing of labour The impact of organization design
and learning .
UNIT-III: HR Strategy Formulation -Strategic planning Strategic alliance Assessment
of strategic alternatives Managerial issues in strategic formulation Key HR
activities in Mergers and Acquisition (M & A) Ensuring strategic flexibility for
the future.
UNIT-IV: HR Strategy Implementation -Implementation of Human resource and
reallocation decisions Cross training and flexibility in assigning work Using
work teams Strategically oriented performance measurement system
Strategically oriented compensation systems Improving the quality of
performance measures.
UNIT-V- HR Strategy Evaluation -HR evaluation process Approaches to evaluation
Bench marking Evaluating strategic contribution of traditional areas such as
selection, training and compensation Evaluating strategic contribution in
emerging areas such as management of diversity and quality readiness.
Suggested Readings:
1. Jeffray A. Mello, Strategic Human Resource Management, Cengage Learning Indian Pvt.
Ltd., New Delhi, 2008.
2. Richard Regis, Strategic Human Resource Management and Development, Excel Books,
New Delhi, 2008.
3. Charles R. Greer, Strategic Human Resource Management A General Managerial
Approach, Second Edition, Pearson Education Asia, 2007.
4. Monica. Belcourt and Kenneth J. Mc Bey, Strategic Human Resource Planning (Second
Edition), Cengage Learning India Pvt. Ltd. New Delhi, 2008.
5. R. Srinivasan, Strategic Management The Indian Context, Prentice Hall of India Pvt. Ltd.,
New Delhi, 2002.
6. R. Venugopal, Contemporary Strategic Management, Vikas Publisshing House Pvt. Ltd.,
2000.
7. Shaun Tyson, Strategic Prospects in HRM, Jaico Publishing House, 2001.
8. Gangaram Singh, R. Nandagopal and R.G. Priyaadarshini, Strategic Human Resource
Management in a Global Economy, Excel Books, 2007.
9. Dreher Dougherty, Human Resource Strategy A Behavioural perspective for the General
Manager, Tara McGraw Hill, 2007.
SYSTEMS SPECIALIZATION
441 ENTERPRISE RESOURCE PLANNING
UNIT-I : Introduction to ERP: - BPR Vs ERP, Evolution, benefits and limitations of EEP,
Phases of ERP and other enterprise applications.
UNIT-II: ERP Related Techniques: Open source and wireless technologies. Supply chain
Management ERP II and Gap Analysis, ERP in Small and Medium
Enterprises.
UNIT-III: ERP Modules Finance, Plant maintenance, Quality Management, Materials
Management, Marketing and HR. ERP issues in Indian markets and in different
counties.
UNIT-IV: ERP Implementation life cycle Future trends. ERP Products: SAP, Microsoft,
people soft and oracle and their impact on enterprise applications.
UNIT-V: ERP Applications. Success / Failure Factors of ERP Implementation.
Implementation Strategies.
Reference:
1. Alexis Leon: Enterprise Resource Planning (Tata McGraw Hill)
2. Vivod Kumar Garg and NK. Venkaita Krishnan: E.R.P.Concepts & Practices
(Prentice Hall).
3. Sai Kumar ML: Enterprise Resourscs Planning (Institute of Public Enterprises)
4. Rahul V. Altekar: Enterprise Resource Planning (Prentice Hall)
442- E- BUSINESS
UNIT-I: From E - Commerce to E-Business, Structural Transformation, Flexible Business
designs. Trend spotting - Time, Self service, ease of use, outsourcing.
UNITII: E-Business design - strategy of design - phases: building, capability evaluation
E-Business design.
UNITIII: E- Business Architecture - Customers Relationship Management, Selling-chain
Management supply- chain Management- e-Procurement.
UNIT IV: Knowledge tone Applications - Next generation of D.S.S Business Model-
Suitability, Pitfalls and Consumer preferences.
UNIT-V: Development E Business design, strategy formulation.
References:
1. Ravi Ralakota and Maina Robinson: E Business (Pearson)
2. Napier Jud, Rivers and Wagnerm: Creating a EBusiness (Vikas)
443- DATA MINING AND DATA WAREHOUSING
UNIT-I: Introduction to data warehousing; Needs, Goal & Problems phases of
development. Developers, and users perspective, Data Ware house team.
UNIT-II: Logical Design: Types of data in warehouse, data warehouse databases Vs
operational databases, design strategies.
UNIT-III: Data warehouse vs data mart, integrity constraints. Physical design: VLDB, NLS,
Query parallelism, Query optimization, Table space segregation. Star schema
implementation, Dual Schema access approach.
UNIT-IV: Moving data into the data warehouse, SQL Loader, Imported export. Indexing
the data warehouse, Backup, recovery and security.
UNIT-V: Data mining: Introduction - Data loading, Benefits of Data Mining Data Mining
Techniques Data Mining solutions.
References: 1. Michael J. Corey, Michael Abbey : Data Warehousing Oracle (Tata McGraw Hill)
* * * * *