© 2008 Critical Mass, Inc. All Rights Reserved

Forrester Consumer Forum 2008Deborah Schultz: Strategic Advisor To P&G On Social MediaDavid Armano: VP Experience Design, Critical Mass

October, 2008

2

© 2008 Critical Mass, Inc. All Rights Reserved

There Are Some Risks

3

© 2008 Critical Mass, Inc. All Rights Reserved

Brands Understand How To Broadcast

4

© 2008 Critical Mass, Inc. All Rights Reserved

Facilitation Is Less Understood

5

© 2008 Critical Mass, Inc. All Rights Reserved

The Marketing Process Is Conventional

6

© 2008 Critical Mass, Inc. All Rights Reserved

Time For an “Unconventional” Process?

7

© 2008 Critical Mass, Inc. All Rights Reserved

How Can We Get Better ROI? (Return On Insight)

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The Collective

Products/Brands

Individuals

Insights

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© 2008 Critical Mass, Inc. All Rights Reserved

To Stay Ahead Of Consumer Evolution, There Must Be A Revolution

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Join The Movement

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InsertYour

ParticipationHere

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© 2008 Critical Mass, Inc. All Rights Reserved

Find Us Here

http://criticalmass.comhttp://alwaysinbeta.criticalmass.comhttp://twitter.com/criticalmasshttp://www.slideshare.net/cm1234http://www.flickr.com/photos/criticalmass/http://criticalmass.blip.tv

© 2008 Critical Mass, Inc. All Rights Reserved

Forrester Consumer Forum 2008Deborah Schultz: Strategic Advisor To P&G On Social MediaDavid Armano: VP Experience Design, Critical Mass

October, 2008