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Make Your Marketing Memorable Through Visual Storytelling
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Social Media Todays numbers are growing exponentially lately, which is great for Jive because as we develop new content we ccan
WE are unique in our reach
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#SMTLiveOur SpeakersEkaterina Walter is a social media trailblazer and an author of the Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg, as well as upcoming book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. @Ekaterina
Jessica Giogliois the public relations and social media manager for Dunkin' Donuts. In this role, Jessica works with a cross-functional team to manage Dunkin Donuts social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube. From producing highly engaging content, to tweeting fans as ^JG, and launching the companys first-ever blog, Behind the Beans, Jessica enjoys celebrating DD fans & giving them a front row seat to whats brewing at Dunkin Donuts.@savvybostonian
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Make Your Marketing Memorable Through Visual Storytelling
@Ekaterina
@Ekaterina
@Ekaterina
Thinking in pictures is our nature. Our verbal mind does not work without our visual mind.
A picture is worth a thousand words@Ekaterina
Images speak to the heart@Ekaterina
Images transcend cultures and languages@Ekaterina
Images tell stories@Ekaterina
208,300 photos are posted to Facebook27,800 photos shared on Instagram100 hour of video are uploaded to YouTube
@EkaterinaEvery Minute:Pics it or it didnt happen
Average modern adult attention span is between 2.8 and 8 seconds.90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster by brain than text.94% more total views attracted by content containing compelling images than without.Viewers spend 100% more time on web pages with videos.
@EkaterinaMarketers Why?
@Ekaterina
In the age of infobesity, there are several ways to stand out from the noise. Visual storytelling is one of them.
Use Infographics@Ekaterina
Publishers who use infographics grow in traffic an average of 12% than those who dont
Pinterest is a great traffic driver!@EkaterinaPinterest accounts for 25% of retail referral traffic (> than G+, YT, LI)
Sephoras Pinterest followers spend 15X more that their Facebook fans
Slideshare is a go-to network for biz info and education @Ekaterina
Slideshare is fantastic for lead gen!@Ekaterina
Boost Your Newsletter Open Rates With Cartoons @EkaterinaMarketers using cartoons see newsletter open rate of 45% vs. 5-8%
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@EkaterinaFind Ways to Add Humor
H&R Block: The hipsterfication of taxes http://www.hipstertaxcrisis.com/
Add Value.@Ekaterina
Add Value + Entertain.@Ekaterina
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Customize for every platform.@Ekaterina
Make marketing personal!
@Ekaterina
@Ekaterina
Make marketing personal!
@EkaterinaDont just create marketing campaigns.Build Tribes! Inspire Movements!
www.ekaterinawalter.com @Ekaterina
Keeping Passionate Fans Running With Visual Storytelling
Jessica Gioglio @savvybostonian
A BranDD Built For Social Media & Visual Storytelling
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We dont own our social media channels - our fans doDunkin Donuts Social MantraDd
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Where To Run on Dunkin
11 MM+ Facebook Fans 3,500+ YouTube subscribers 2.1MM video views 510,000+ Twitter Followers
4,900+ Pinterest followers
38,700+ Google+ followers
100,000+ Instagram followers
19,000+ Vine followers
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DDefining The Business Case For Social
Cultivate & celebrate a highly engaged, loyal online community of DD fans
Reinforce Dunkin as an all-day, everyday destination (menu items, loyalty, mobile)
Support go-local needs of business in U.S. and abroad
Support brand growth & awareness in new markets
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Why Visual Storytelling?
Changing Consumer Behaviors & PreferencesBranDD PersonalityAlignment With Business Goals & Objectives
Storytelling Strategy: The Magic Is In The DD Mix
Celebrate & Engage Fans
Own the Everyday
Sprinkle in Special Promos/Initiatives
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Lesson #1: Celebrate Fans & Put Them In The SpotlightDDs Facebook Fan Of The Week (FotW)
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Lesson #2: Embrace Your Fans As Storytellers #mydunkin
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Lesson #2: Embrace Your Fans As Storytellers #mydunkin
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Lesson #3: Personalize Your Story
Lesson #4: Leverage Promotions To Curate Amazing Content#dresseDD Halloween Twitter & Instagram ContestInspired by fan behaviorHighly creative, share-worthy user-generated contentFun and irreverent, yet puts the branDD front and centerSupports brand shift into highly visual social media content
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Lesson #5: Embrace UnexpecteDD Opportunities For Engagement
ESPN/Vine Monday Night Football Program
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Key TakeawaysCelebrate fans by putting them in the spotlightEmbrace visuals to tell your storyTailor content & messaging to targeted audiencesUse community insights to structure contests, promotionsTake a 360-degree approach maximize traditional & media integrations through social
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Questions?
@savvybostonian
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Upcoming Webinars1/21 Social Organization: What are Best Practices for Internal Collaborationhttp://socialmediatoday.com/social-collaboration-webinar
1/28 The Social Customer Engagement Index: Use & Effectiveness of Social Media in Customer Servicehttp://socialmediatoday.com/social-customer-engagement-index-2013-webinar
2/4 Mobile and The Store of The Futurehttp://socialmediatoday.com/mobile-store-webinar
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