Connie Connie MalamedMalamed
eLearning Network
eLearning Network
NEGLECTED CHILDRENARE MADE TO FEEL INVISIBLE
visuals persuade
visuals show hidden
information
Deaths from preventable
diseases
Deaths from wounds
visuals solve
problems
visuals transcend
language
visuals explain
©BBC
visuals promote new ways of thinking
©BB
C
What is your involvement with visuals?A.Conceive graphicsB.Select stock photos/illustrationsC.Create graphicsD.Manage graphic productionE.All of the above
Please type the letter of your answer in the Chat window.
1Wiredfor
Graphics
Our most massive brain system is
That’s right!20,000,000,000 neurons!
© Colin Hayes
Pictures are a replica of the environment
SENSORY INFORMATION
WORKING MEMORY
LONG-TERM
MEMORY
limits the information we process
Limited Capacity4 bits of information
Short DurationJust a few
seconds
People give meaning to the visuals they process
“The mind is not a camera.” Stephen M.
Kosslyn
Based on findings and evidenceConsiders how people perceive and comprehend visual informationCan be applied to the real world
2Speed Up
Your Message
Features that Pop
Out
In the following slides, what characteristic or attribute pops out at you? Type it in the chat window?
What pops
out?
We’re looking for volunteers!
©GOOD AND AMANDA BUCK
ColorSizeShapeOrientationMovement
3Make Graphics
Cognitively Efficient
You are designing a course on engine repair to novices. What type of visual would be most effective?
A.Realistic photo of the engine
B.Illustration of the engine without much detail
Please type the letter of your answer in the Chat window.
Provides fewer distractions
Minimizes load on working memory
Easier to encode into long-term memory
makes graphics cognitively efficient
Takes less time to perceive
Minimalist graphics:Fewer colorsLess detailSmooth surfaceMinimal shadows
High-fidelity to Low-fidelity
silhouettes
©Lokesh Dakar
iconic forms
line art
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