VISION & MISSIONSTATEMENTSPOWERPOINT TEMPLATE
DEFINITION
While a mission statement describes what a company wants to do now, a vision statement outlines what a company wants to be in the future.
VISION & MISSION STATEMENT – CHART
A Mission Statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values.
A Vision Statement outlines WHERE you want to be. Communicates both the purpose and values of your business.
What do we do? What makes us different?
Where do we aim to be?
MISSION STATEMENT
VISION STATEMENT
VISION & MISSION STATEMENT – DEFINITIONS
What’s wrong with
the world and what is your plan to fix it.
MISSION STATEMENT
What the world will look like after you’ve finished changing it.
VISION STATEMENT
In a well-established company, the Vision Statement is often led by the mission, which was already accomplished, and by strategic future plans.
For any new start-up, formulate the vision statement first and it will guide the mission statement and the rest of the strategic plan.
Which come
s first?
MISSION STATEMENT
Focus of the Mission Statement lies on the present; it defines the customers, critical processes and it gives information on the level of performance which is desirable.
The mission statement: deals with the present and leads to the future.
Includes company objectives and serves internal purposes. Defines the key measure or measures of the organization's success and is created to inform leadership, team and stockholders.
The mission statement can change over time, but it should be still connected to core values, customer needs and vision.
MISSION STATEMENT
MISSION STATEMENTMISSION STATEMENT
KEY QUESTIONS FOR DEVELOPING A MISSION STATEMENT
What do we do today?Why do we do it?For whom do we do it? What is the benefit?
FEATURES OF AN EFFECTIVE STATEMENTObjectives and values of the organization: Who are your primary customers (stakeholders)? Which responsibilities need to be fulfilled regarding customer expectations?
VISION STATEMENT
Focus of the Vision Statement lies on the future; its purpose is to motivate and to inspire. It defines the future of the organization as well as the future of its industrial sector and social environment which shall be influenced by it. The vision statement defines the
future. It gives detail on future goals and
where you wish to be in the future. It motivates to succeed.
It explains why you choose to work for it.
When your company develops, it may be tempting to change the vision. But keep in mind that mission and vision are the foundation of everything – so change shall be as minimal as possible.
VISIONSTATEMENT
VISIONSTATEMENTVISION STATEMENT
KEY QUESTIONS FOR DEVELOPING A MISSION STATEMENT
FEATURES OF AN EFFECTIVE STATEMENTNo ambiguity but transparency; outline a promising future (hope); engaging expressions; realistic goals and objectives; focus on entrepreneurial values and culture.
Where do we want to be going forward? When do we want to reach that stage? How do we want to do it?
THE STRATEGIC PYRAMID
PURPOSETHE REASON YOU EXIST
BEYOND MAKING MONEY(NEVER CHANGES)
MISSIONA MASTER PLAN FOR
CREATING VALUE(5-20 YEARS)
VISIONA SHARED PICTURE OF MISSION SUCCESS(5-20 YEARS)
GOALSSHORT-TERM OBJECTIVES THAT SUPPORT YOUR
MISSION AND VISION (1-5 YEARS)
THE STRATEGIC PYRAMIDMISSION AND VISION IN THE STRATEGY PROCESS
VISION What we want to be
MISSION Why we exist
(CORE) VALUESWhat we believe in
(SMART) GOALS What we want to achieve
STRATEGY How to achieve it
ACTION PLAN What needs to be done
MISSION WORKSHEETCREATE YOUR OWN MISSION STATEMENT
QUESTIONS ANSWERSWhy do we exist, what makes us different?
……
What do we do now? ……
For whom do we do it? ……
What is the benefit? ……
Which goals do we have? ……
How will we get where we want to be?
……
NEEDS OF A MISSION STATEMENT
should be clear and simple
should avoid elaborate language
should be easily explained by others
should not be confused with a vision statement
should be recognizably yours
MISSION WORKSHEETCREATE YOUR OWN MISSION STATEMENT NEEDS OF A VISION
STATEMENT
should be clear and simple
should avoid elaborate language
should be easily explained by those involved
should not be confused with a mission statement
QUESTIONS ANSWERSWhere do we want to be in the future?
……
What needs to be changed?
……
Why should issues be addressed?
……
What are our strengths and advantages?
……
What is our dream end-state?
……
What would success look like?
……
COMPANY NAME
OUR VALUESVALUE 1This text can be replaced with your own text. The text demonstrates how your own text will look.
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MISSIONThis is a placeholder text. This text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text.
VISIONThis text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text. This is a placeholder text.
COMPANY NAME
MISSIONThis is a placeholder text. This text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text.
VISIONThis text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text. This is a placeholder text.
OUR VALUESVALUE 1This text can be replaced with your own text.
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COMPANY NAME
VISIONThis text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text.
MISSIONThis is a placeholder text. This text can be replaced with your own text. This is a placeholder text. The text demonstrates how your own text will look when you replace the placeholder with your own text.
VALUESEXCELLENCEThis is a placeholder text. This text can be replaced with your own text.
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COMPANY NAME
VISIONThis text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text.
MISSIONThis text can be replaced with your own text. This is a placeholder text. The text demonstrates how your own text will look when you replace the placeholder with your own text.
Core Value 1This is a placeholder text. This text can be replaced with your own text.
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Core Value 7This is a placeholder text. This text can be replaced with your own text.
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Core Value 10This is a placeholder text. This text can be replaced with your own text.
CORE VALUES
VALUESCORE VALUE 1The text demonstrates how your own text will look when you replace the placeholder it.
CORE VALUE 2The text demonstrates how your own text will look when you replace the placeholder it.
CORE VALUE 3The text demonstrates how your own text will look when you replace the placeholder it.
MISSIONA Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values.
VISIONA Vision statement outlines WHERE you want to be. Communicates both the purpose and values of your business.
COMPANY NAME
OUR COMPANY VISION
OUR COMPANY MISSION
OUR COMPANY VALUESIS TO PROVIDE IS TO BE THE ARE
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The text demonstrates how your own text will look when you replace the placeholder with
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COMPANY VALUE 1COMPANY VALUE 2COMPANY VALUE 3COMPANY VALUE 4COMPANY VALUE 5
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OUR VISIONThis text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text. This text can be replaced with your own text.
OUR MISSIONThe text demonstrates how your own text will look when you replace the placeholder with your own text.
OUR VALUESCommitted to excellenceThe text demonstrates how your own text will look when you replace the placeholder with your own text.TeamworkThis text can be replaced with your own text. Your valueThis text can be replaced with your own text.
COMPANY NAME
COMPANY VISION, MISSION & VALUESDEFINE YOUR MOST IMPORTANT VALUES
OUR VISIONThis text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text. This text can be replaced with your own text.
OUR MISSIONThe text demonstrates how your own text will look when you replace the placeholder with your own text.
OUR VALUESCommitted to excellenceThe text demonstrates how your own text will look when you replace the placeholder text.TeamworkThis is a placeholder text.Your valueThis is a placeholder text.
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VISION, MISSION & VALUES – VENN DIAGRAM
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VALUE 1This text can be replaced
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VALUE 5This is a placeholder text. This text can be replaced with your own text.
VALUE 6This text can be replaced with your own text.
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OUR VALUES
OUR VISION
OUR MISSION
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VISION, MISSION & VALUES – VENN DIAGRAM
• Core Value 1• Core Value 2• Core Value 3• Core Value 4
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look when you replace the
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This text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text. This text can be replaced with your own text.
This text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text. This text can be replaced with your own text.
This text can be replaced with your own text. The text demonstrates how your own
text will look when you replace the placeholder with your own text. This text can
be replaced with your own text.
VISION, MISSION & VALUES – ONION CHART
The text demonstrates how your own text will look when you replace the placeholder with your own text. This text can be
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VALUE 1Placeholder text.VALUE 2Placeholder text.VALUE 3Placeholder text.
VALUE 4Placeholder text.
VALUE 5Placeholder text.
VALUE 6Placeholder text.
VISION
MISSION
VALUES
VISION, MISSION & VALUES – GEARS
CORE VALUESYOUR CORE VALUE 1 CORE VALUE 2
YOUR CORE VALUE 3 CORE VALUE 4YOUR CORE VALUE 5 CORE VALUE 6
MISSIONThe text
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MISSIONThe text
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VISION, MISSION & VALUES – VENN DIAGRAM
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RESPECTTreat everyone
with respect and courtesy.
IMPROVEMENT
Try to be better
every day.
TEAMWORKTogether with your
team you can achieve more.
PASSIONNo success
without passion.
CREATIVITY
Let originality be your
motivator.QUALITY
Engage the right people with the right
experience.
MISSIONThis is a placeholder text. This text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text.
VISIONThis text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text. This is a placeholder text. OUR VALUES
TEAMWORK QUALITY RESPECT SAFETY INTEGRITYCUSTOMER FIRST
COMPANY NAME
A Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values.
MISSIONOUR VISIONOUR A Vision statement outlines WHERE you want to be. Communicates both the purpose and values of your business.
COREVALUE 4
COREVALUE 3
COREVALUE 2
COREVALUE 1
VALUESCORE
COMPANY NAME
MISSIONThe text demonstrates how your own text will look when you replace the placeholder with your own text.
VISIONThe text demonstrates how your own text will look when you replace the placeholder with your own text. This text can be replaced with your own text.
PURPOSE / VALUES
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MORE SAMPLES MISSION / VISION STATEMENTS DEFINE YOUR MOST IMPORTANT VALUES
VALUES & GOALSVISIONMISSION&
VISION & MISSION STATEMENT – POWERPOINT TEMPLATE
M I S S I O NV
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MISSIONThis text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text.
VISIONThe text demonstrates how your own
text will look when you replace the placeholder with your own text. This text can be replaced
with your own text. This text can be replaced with your
own text.
VISION & MISSION STATEMENT – POWERPOINT TEMPLATE
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MISSIONThis text can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text.
VISIONThe text demonstrates how your own text will look when you replace
the placeholder with your own text.
VISION & MISSION STATEMENT – POWERPOINT TEMPLATE
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SAMPLE VISION & MISSION STATEMENTSPOWERPOINT TEMPLATES
SAMPLES MISSION STATEMENTS
APPLEWe design the best personal
computers in the world, lead the digital music revolution,
reinvented the mobile phone, and are defining the future of mobile media and computing devices.
GAPWe create emotional
connections with customers around the world through inspiring product design,
unique store experiences, and compelling marketing.
MICROSOFTOur mission is to enable people and
businesses throughout the world to realize their full potential.
SAMPLES VISION STATEMENTS
DEUTSCHE BANKWe aspire to be the
leading client-centric global universal bank.
AMAZONOur vision is to be earth's most customer centric company; to
build a place where people can come to find and discover
anything they might want to buy online.
UNICEFUNICEF is the driving force that helps build a
world where the rights of every child are realized.
MORE SAMPLES MISSION / VISION STATEMENTS
STARBUCKSOur mission: to inspire and
nurture the human spirit – one person, one cup and one neighborhood at a time.
McDONALD’sOur mission is to be our
customers' favorite place and way to eat and drink. We are committed to continuously
improving our operations and enhancing our customers'
experience.
H&MOur vision is that all our
operations are run in a way that is economically, socially and environmentally sustainable.
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