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A
Synopsis
On
An Investment preferences of customer to
Kotak Mahindra Mutual fund
Supervisor: Submitted by:
Name: Name of Student: Vishal Kumar
Designation:Asst. Professor Enrollment No. 08061613032
Specialization: Finance
Remarks of Evaluator
Approved/Disapproved Approved/ Disapproved
(I Evaluation) (II Evaluation)
Session 2008-2010
Directorate of Distance Education
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GJUS & T, Hisar
Literature Review
Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly ownedsubsidiary of KMFL, is the asset manager for Kotak Mahindra Mutual Fund(KMMF). KMAMC started operations in December 1998 and has over 1, 15,000investors in various schemes. KMMF offers schemes catering to investors withvarying risk- return profiles and was the first fund house in the country to launcha dedicated gilt scheme investing only in government securities
Kotak Mahindra Finance Limited promoted by Mr. Uday S. Kotak, Mr.S.A.A. Pintoand Kotak & Co., was incorporated on November 21, 1985 under the nameKotak Capital Management Finance Limited. In early 1986, the existing
promoters were joined by Mr. Harish Mahindra and Mr. Anand G. Mahindra andthe Company`s name was then changed to its present name, Kotak MahindraFinance Limited.
As an open-end fund, Mutual fund is an investment company that spreads itsmoney across a diversified portfolio of securities -- including stocks, bonds, ormoney market instruments.
Mutual fund investors make money either by receiving dividends and interest from
their investments, or by the rise in value of the securities Dividends, interest andprofits from the sale of any securities (capital gains) are passed on to theshareholders in the form of distributions
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OBJECTIVES
Objectives:
Primary objectives:The Research project has been carried
out to aid the Kotak Mahindra Bank, Patna, in offering
various investment product & services that the customer
needs and also to improve on some of the existing services
of the bank.
To find nature of risk
To find type of risk..
To find mutual fund company available in the Market
To find recent alliances and strategic acquisitions
made by bank-
To find out the return expected by customer
To find how much professional care is given.
LIMITATION OF THE PROJECT
Biased reply of the respondents.
Non availability of data or other relevant information.
Time and financial constraints were the major limitations.
Ignorance by the customers and not providing the relevant
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Information.
Problem Statement
The main aim of the Project and the research undertaken for the study was in
and nearby areas of Patna (Bihar) city To study the An Investmentpreferences of Investor to Mutual fund.
What is the Investor awareness towards the offers of Kotak
Mahindra mutual fund?
What are the Risks involved in investing in Kotak Mahindra Mutual
Funds?
What are the investor perception towards RISK differences and profit
between Kotak Mahindra mutual fund and other Mutual funds?
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Research Methodology
Methodology is to analyze different aspect systematically to reach at a definite
destination. A conductive approach was applied which gives the research work
a factual as well as conclusive framework. It contains sample size that is
basically a true representation of the target population.
For the fulfillment of the objective of the study effectively, methods of data
collection are quite necessary. There are two types of data collection methodsi.e., primary data collection method and secondary data collection method. Here
for the purpose of data collection, we have taken the help of primary as well as
secondary sources:
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a) Primary data collection method: In Primary data, structured
questionnaire was made and the target respondents were asked to fill the
questionnaire
b) Secondary data collection method: Secondary data was collected
from various sources such as from internet and financial magazines.
Sampling
Sample Framework
The sample framework consists of a people who have invested in any funds or
investment schemes.
Sample Design
The sample was taken using convenient sampling that is taken randomly.
Sample size
The sample size was around 50 respondents.
Area of survey
The survey was conducted in the different areas of Patna.
SCOPE OF THE STUDY
Geographical scope.
Product scope
The research was conducted to find out about the preference of the target
population for investment products. Besides this the research was conducted to
know about reasons for preferring kotak Mahindra mutual funds as an
investment product.
As a student of finance , book is not enough. There is always a need to
evaluate his/her theoretical knowledge into practical knowledge.
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So, being a management student it became necessary for me to check out my
learned concept of management education by implementing them into real life
situation.
Obviously this project help me lot in solving my vital problems, which cannot
be possible only through gaining learned concepts from books. So, this project
proved to be fruitful for me.
ANNEXURE
Name of the company: - Kotak Mahindra
Address; - Ahmad Hussain Complex, Ground Floor, Gandhi Maidan,
Exhibition Road, Patna 800001
Phone Number:-______________ Fax Number:-___________________
E-Mail Address:-_________________________________________________
Contact Person:-_________________ Designation: BDM
Department:-_____________________
-----------------------------------------------------------------------------------------------------------
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QUESTIONNAIRE
(For Investor)
Dear sir/Madam
I Vishal Kumar Student of Hierank Business School, Would like your kind
attention for a few min.to Answer this questionnaire, this is part of a survey on
An Investment preferences of customer to KotakMahindra Mutual fund as a partial fulfillment ofMBA course. Therefore, I kindly request you tofill the following questionnaire. The informationprovided by you will be used for educationalpurposes only & will be kept secret.
Please tick out
1. Name:
2. Age:
3. Sex; Male ( ) female ( )
4. Occupation: Business ( ) Profession ( )Housewife ( ) Student ( ) services
Others ( ).5. Annual income: below 1lakh ( ) 1lackh-2 lakh () 2 lakh- 3 lakh ( )
6. Number of dependent
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Question:
1. Are you an Income Tax Assesses? Yes ( ) No ()
2. Are you investing for tax exemption or taxsavings? Yes ( ) No ( )
3. What kind of invest option you prefer?
Fixed deposit ( ) Real Estate ( )
Insurance ( ) Mutual fund ( )Gold ( )
4. Why you prefer the above option?
Less risk ( ) Good returns( )
Liquidity ( ) Assured Returns( )
Other Reasons ( )
5. Your current investment portfolio includesmajority of
Govt. securities and bonds ( )
Equity shares ( )
Mutual funds ( )
6. You would like your investment to grow
Steadily ( )
Average rate ( )
Fast ( )7. What %age of your income do you invest?
Up to 5 % ( )
5 % to 10 % ( )
More than 10 % ( )
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8. Are you investor in mutual fund? Yes ( )No ( )
9. If answer is no, why you are not investing in
mutual fund. ?Awareness ( ) Risky ( ) Returns notAssured ( )
10. If Answer is Yes, Why do you prefer mutualfund?
Less risky ( ) Liquidity ( )
Professional Mgt. ( ) Fast appreciation (
)11. What kind of Mutual fund you prefer?
Open ended ( ) Closed ended ( )
12. What type of scheme do you prefer?
Equity ( ) Debt ( ) Balance ( )
13. If you are an investor of MF, which companyyou prefer?
UTI ( ) KOTAK ( ) HDFC ( )
BIRLA SUN LIFE ( ) LIC ( ) others ( )
14. While buying a mutual fund scheme do yousee brand name ?
YES ( ) NO ( )
15. How would you react if the stock marketimmediately dips?
I would withdraw my money ( )
I would wait and watch ( )
I would invest more in it. ( )
16. Have you heard of Kodak mutual fund and itsscheme?
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Yes ( ) No ( )
17. Your views on kotak mutual fund and itsscheme?
Good ( ) Moderate ( ) Notaware ( )
Thank you very much for your valuable time &co-operation.
Procedure for Data COLLECTION:
For the purpose of primary data collection the target population was investor
with a questionnaire which had structured questions.
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Data analysis:Sorting of data: Would be done according to type and area of location
Data processing:Coding for the questionnaire and organization will be given.
Data compilation:Data will be complied, verified and programmed using SPSS software.
Work Plan: To observe and analyze the Demographic profile of Patna.
To observe and analyze the Economic profile of Patna.
To collect data from investor ( businessman & govt .employee)
To analyze data and generate a report.
conclusion
REFERENCE
Websites:
www.google.com
www.kotakmahindra.com
Financial management by
R.C Kothari , Research Methodology
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