@matt_ashwood
VINE & SNAPCHAT NEXT GENERATION OF SOCIAL
AshwoodMedia.com
• Owned by Twitter
• Launched January 24, 2013
• Over 40 million users
• Demographic: Teens & 20-somethings
• All posts are 6-second looping videos
@matt_ashwood
Vine
@matt_ashwood
Vine
Discovering Vines@Persons, #Tags, ⚑Locations, ▸Channels
Brands using Vine: General Electric
@matt_ashwood
Vine
https://vine.co/v/M5YiLngnLjK
Brands using Vine: Virgin Mobile USA
@matt_ashwood
Vine
https://vine.co/v/MMv9LAWY3jB
Brands using Vine: Taco Bell
@matt_ashwood
Vine
https://vine.co/v/Mh2IMgmTbQI
Cross-Platform Use
@matt_ashwood
Vine
Twitter Facebook
@matt_ashwood
Vine
1. Set up a Vine with your Twitter account
2. Make some 6-second stories on Vine
3. Tell the cool kids on Twitter about your Vines
4. Watch the cool kids tell their friends about how cool you are
5. Now you are cool
How to be cool with Vine
• 8 million users worldwide
• 70% of user are women
• Demographic: 13-25 year olds
• 700+ million Snaps Sent / Day
• 500 million Stories Viewed / Day
@matt_ashwood
Snapchat
What is a Snap?
@matt_ashwood
Snapchat
A “Snap” is a customizable photo or video lasting up to 10 seconds. The image automatically disappears when the recipient has viewed it.
@matt_ashwood
Snapchat
Brands using Snapchat: Taco Bell
@matt_ashwood
Snapchat
Brands using Snapchat: Sports Franchises
eagles bucksdotcom
@matt_ashwood
Snapchat
How to be cool with Snapchat
1. Set up a Snapchat account with a good password
2. Tell all the cool kids you are now on snapchat
3. Send a few snaps to said cool kids
4. Watch the cool kids tell their friends about the snaps you sent
5. Now you are cool
@matt_ashwood
More Video Content Shorter-length Videos
What do the public want?
Visual Content Personalized Content Respect for Privacy
I believe the popularity of these two apps among younger generations indicates the future of successful marketing…
Top Related