Terms of ServicePolicy Primer

Policy Primer

So you like Twitter’s latest online video technology?

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Or you want to become “Vine Famous” with 6 seconds of footage?(Van Grove, 2013)

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Perhaps you're just interested in the most popular web app of 2013?

(Yusupov, 2013)

(Olanoff, 2013)

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Well before you rush into the world of Vine...

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… consider what these interests and aspirations entail.

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It is quite common for web users to disregard vital contractual information. (Halbert, 2009)

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A Terms of Service (TOS) agreement acts as a “Social Contract” to govern users within an online community. (Halbert, 2009)

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For Vine users, the TOS may raise some interesting points.

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Let’s take a closer look...

Flickr Image By: Tall Chris. CC By 2.0

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Upon signing up, you will be asked to verify your identity using an email or Twitter account.(Vine, 2013a)

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Your user profile information is optional. As Vine is a video sharing platform, all of this information

will be made public. So choose wisely! (Vine, 2013a)

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You are solely responsible for your own public and private content creations. (Vine, 2013b)

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The rights for all content created and submitted is still retained by you.(Vine, 2013b)

©

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In fact, you have the right to sell your content and work with external parties.

©

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Recent examples have seen popular users get thousands of dollars for 6 seconds of video content. (Pathak, 2013)

$ $

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©If you infringe on copyright law, Vine will remove the content. (Vine, 2013b)

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©If you are a repeat offender, your account may be deleted.

(Vine, 2013b)

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Did you know Vine can use any of your content, however it wishes?

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By submitting through its services, Vine gain a worldwide licence to distribute and manipulate your content however it desires. (Vine, 2013b)

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This licence also applies to partnering individuals or organisations such as Twitter. (Vine, 2013b)

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Promoting and advertising of content comes free of charge with zero compensation to you. (Vine, 2013b)

$

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This leaves the door open for Vine to EXPLOIT your content commercially!

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Following a similar line to Twitter’s Anti-Censorship policy, Vine has applied fairly minimal content restriction terms. (Worstall, 2013)

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These are your current content restrictions:

➔ Deception of others.

➔ Violation of the rights of a third party.

➔ Threats of violence to others.

➔ Is furtherance of illegal activities.

➔ Harassment and Spam.(Vine, 2013b)

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Some believe that these relaxed content restrictions combined with the affordances of Vine, have lead to a problem with pornography. (Worstall, 2013)

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Currently, Vine affords you the ability to search for content via hashtags.(Worstall, 2013)

# #

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Vine can also limit your storage and usage at any time without notice. (Vine, 2013b)

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You could wake up one day, only to have a limited amount of your content available.

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In fact, all services provided by Vine may change without any notice… (Vine, 2013b)

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Vine is a very public platform that is constantly

evolving in its terms, services and policies.

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Along with other users, you have the option to decide if this Vine is growing in the right direction for your needs.

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The End

Copyright

All additional images are licensed under Australia-Fair dealing, for the purpose of criticism and review.

References

Halbert, D. (2009). Public lives and private communities: The terms of service agreement and life in virtual worlds. First Monday, 14(12). doi:10.5210/fm.v14i12.2601

Olanoff, D. (2013). Just Six Months After Being Acquired, Twitter’s Vine Hits #1 Free Spot On Apple’s App

Store. Retrieved from http://techcrunch.com/2013/04/08/just-six-months-after-being-acquired-twitters-vine-hits-1-free-spot-on-apples-app-store/

Pathak, S. (2013). These Vine Celebs Made $10,000 in Six Seconds on Their Mobile Phones. Retrieved from

http://adage.com/article/digital/vine-users-team-brands-talent-agency/243773/ Tall Chris. (2005). “Magnifying Glass” [Image]. Retrieved from

http://www.flickr.com/photos/tallchris/14288135/ Van Grove, J. (2013). Vine famous: Twitter's quirky app unleashes a new wave of video stars. Retrieved from

http://news.cnet.com/8301-1023_3-57598951-93/vine-famous-twitters-quirky-app-unleashes-a-new-wave-of-video-stars/

References

Vine. (2013a). Privacy Policy. Retrieved from https://vine.co/privacy Vine. (2013b) Terms of Service. Retrieved from https://vine.co/terms Worstall, T. (2013). Twitter's Got A Serious Problem With Vine And Pornography. Retrieved from

http://www.forbes.com/sites/timworstall/2013/01/28/twitters-got-a-serious-problem-with-vine-and-pornography/

Yusupov, R. (2013). “Vine tops charts” [Image]. Retrieved from

https://twitter.com/rus/status/321406005076451328/photo/1