Case study

Challenge•Bringmultimediadigitalcontenttotheshowroom•Attractmoreattentionfromprospectivecustomers

solution•ViewSonic52”ePoster

Benefits•Clear,bright,high-definitionvisuals•Amoreinteractivecustomerexperience•Displaysthefullspectrumofvehiclestylesandcolors

Lamborghini Palm Beach makes a world-class statement with a hi-def 52" ePoster from Viewsonic.

Customer ProfileLamborghiniPalmBeachinWestPalmBeachisoneofthelargestLamborghinidealershipsinthesoutheast,offeringafullsuiteofnewandpre-ownedexoticandhigh-lineautomobiles.Thedealership,ownedbytheWarrenHenryAutoGroupinSouthFlorida,carriesacomprehensivelineofLamborghinivehiclesincludingtheMurcielago,GallardoandJota.

TheChallengeForadealershipthatsellssomeoftheworld’smostexoticcars,customerperceptioniseverything.Everytoolthatcanhelpcommunicatebeauty,luxuryandcutting-edgestyleisawelcomeadditiontotheshowroom.SuchwasthecaseforLamborghiniPalmBeach.InSeptember2010,thedealershipsoughtanewwaytoattracttheattentionofpotentialcustomersandpassersby.Thedealershipdecidedthatdigitalsignagewastherightchoice—andfoundaperfectfitwiththeViewsonic 52" display ePoster.

TheViewSonicSolutionAfterasmoothinstallation,theePosterbegandeliveringonallthedealership’sexpectations—creatingamultimediaexperienceworthyoftheLamborghininame.

“Wewantedabeautifulpieceinourshowroomthatwouldreallycatchsomeone’seye,”saidTeresaBalog,CustomerCareManager.“TheePosterislocatedinourfrontdoorareafacingtheoutsideofourbuilding,soifpeoplearelookingatourcarsfromoutside,theyseeourViewsonic ePosterandaremoreapttowalkinside.”

BalogalsopraisedtheePoster’simpressivesizeandinnovativetechnology.

“Thehigh-definitionimagesondisplayarealwayscrystalclear—they’reabsolutelygorgeous,”shesaid.“Andwhenthelightsgodownthebrightcolorsandimagesareevenmorespectacular.It’sdefinitelybroughtmoreofaninteractiveexperiencetocustomersthatcomehere.”

“It’sfunny,peoplewillliterallystandhereandwatchourentireslideshow,”sheadded.“Andsoon,weplanonexpandingourgraphicstoincludevideofootage,whichwillmakeanevenstrongerimpression.”

TheResultsNotonlyistheePosterturningheadsintheshowroom,it’salsoassistingwiththemorepracticalsideofsalesandmarketing.

“Becausewe’reaLamborghinidealership,wedon’thave50vehiclesonourproperty—atanygiventime,wehavebetween5and7carshere,”Balogsaid.“TheePostergivespotentialcustomersawaytoseeotherLamborghinicolorsandstylesthatwemaynothaveonproperty.That’sanaddedbenefit,forsure.”

Goingforward,theimpactoftheePostermaysoonbeatworkontheroad,too.ThedealershipisalreadymakingplanstobringtheePosteralongtoavarietyofupcomingcommunityevents,includingtheFt.LauderdaleBoatShow,thePalmBeachBoatShowandotherlargeexpos.

“Overall,we’reveryhappywithourViewsonic ePoster,”shesaid.“It’smorecutting-edgethanjustprintedpieces,andthat’swhatLamborghinineedstobe—beautiful,cutting-edgeandtop-of-the-line.TheePosterdefinitelydeliversthat.”

Formoreinformation,contactViewSonicatSalesInfo@ViewSonic.comorvisitwww.Viewsonic.com.

EP5202rePoster

Hi-impactHigh-DefinitionDigitalPoster

Corporatenamesandtrademarksstatedhereinarethepropertyoftheirrespectivecompanies.Copyright©2010ViewSonicCorp.Allrightsreserved.[15980-00B-01/12]

“overall, we’re very happy with our Viewsonic ePoster. it’s more cutting-edge than just printed pieces, and that’s what lamborghini needs to be—beautiful, cutting-edge and top-of-the-line. the ePoster definitely delivers that.”

—Teresa Balog, Customer Care Manager

6'4"