Viewership Area wise %2
22%
20%
19%
26%
13%
Lahore
Cantt
Circular Road
Ferozpur Road
Gulberg
Model Town
12%
7%
42%
7%
32%
Karachi
Korangi Road
Shah MuhammadSuleman Road
Sh-e-Faisal
Sh-e-Millat Expressway
Tariq Road
Viewership Area wise %3
11%
24%
16%
33%
16%
Rwp-Isb
Airport Road
Commercial Market
F-7
Muree Road
Raja Bazar
Target Group Share Ratings4
15%
17%
25%
20%
23%
SEC A
SEC B
SEC C
SEC D
SEC E
6%
39%
24%
16%
10%
5%
M/F I 12-15
M/F I 16-24
M/F I 25-34
M/F I 35-44
M/F I 45-54
M/F I 55+
Top 10 Panels Karachi 5
Rank Location Medium Vendor Rating %
1 FTC triangle Wall Pasting Ammar Ad 8.45
2 CSD Signal Wall Pasting Korangi Road 8.20
3 Kashif Center Wall Pasting Zodiac Link 7.95
4 Emerald Tower Wall Pasting Mediatik 7.83
5 PTC Building Wall Pasting Ravi Adv 7.70
6 Najeab Center Wall Pasting Do Adv 7.45
7 Nipa Flyover Wall Pasting Marketing Adv 7.15
8 Aladdin Park Wall Pasting Sagar’s Art 6.89
9 Palm R/A Wall Pasting Zodiac Link 6.75
10 Numaish Wall Pasting Gashoo Adv 5.95
Top 10 Panels Lahore 6
Rank Location Medium Vendor Rating %
1 Jinnah Flyover Billboard Hafiz Bro 2.25
2 Sherpaou Bridge Billboard Sahar Adv 2.23
3 Main Market Billboard Hafiz Bro 2.19
4 Model Town Billboard Ad Evo 2.13
5 UBL Chowk Billboard Hafiz Bro 2.10
6 Muslim Town Billboard Classic Ad 2.03
7 Chand Mari Chowk Billboard Spectrum lines 1.95
8 LOS Signal Billboard Ravi Adv 1.83
9 Fortress Bridge Billboard MNK 1.65
10 Sherpaou Bridge Billboard Hafiz Bro 1.53
Top 10 Panels Rwp-Isb 7
Rank Location Medium Vendor Rating %
1 Committee Chowk Billboard Hafiz Bro 3.65
2 Liaquat Bagh Billboard Sherazi Ad 3.53
3 Chandni Chowk Billboard Pindi Ad 3.50
4 Moti Mehal Billboard Pindi Ad 3.47
5 Raja Bazar Billboard Gashoo Ad 3.45
6 Jinnah Park Billboard Sherazi Ad 3.39
7 F-10 Billboard Hafiz Bro 3.33
8 Margalla Road Billboard Sign Pakistan 3.25
9 Commercial Market Billboard Classic Ad 3.19
10 Rawal Road Billboard Gashoo Ad 2.99
Category Wise Summary8
Cat
ego
ry Im
pac
ts M
illio
ns
Category Wise Spend
25%
23%
20%
10%
13%
9%Beverages FMCG Textile
Telco Electronic Fashion
230
205189
165
110
10
Beverages FMCG Textile Telco Electronic Fashion
Top 10 Advertisers9
Imp
acts
in M
illio
ns
Relative Share of Spend
26%
14%
13%10%
9%
8%
6%
5%
5%4% Coca Cola Qarshi
J. K&Ns
McDonald's Pepsi-Co
Hamdard Sufi Group Of Companies
UPL Zong
190
140 135
101 99 95 88
55 4935
Coca Cola Qarshi J. K&Ns McDonald's Pepsi-Co Hamdard Sufi Group OfCompanies
UPL Zong
Top 10 Brands10
Imp
acts
in M
illio
ns
Relative Share of Spend 21%
18%
15%8%
12%
6%
6%
5%5%4% Sprite K&Ns
Jam-e-shirin Sufi Ferozne Foods
McDonald's Rooh Afza
Zong 4G Dasani
7up PSO Blaze 4t
150143 140
115103
95
67
4032
25
Sprite K&Ns Jam-e-shirin Sufi FerozneFoods
McDonald's Rooh Afza Zong 4G Dasani 7up PSO Blaze 4t
Digital OOH Medium(Time band Utilization)11
16 549
8 252
14 953
21 263
25 205
4 688 7 821
13 964
19 681
23 059
9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night
Male Female
Male Female
Top OOH Digital Mediums12
Rank Location Vendor Rating %
1 Main Market Ravi Adv 33.21
2 Fortress Chowk Sahar Adv 25.12
3 Y Block, DHA Spectrum lines 23.21
Top 3 Digital Panels(Lahore)
Rank Location Vendor Rating %
1 Link Road, Model Town Digi Prime 20.45
2 Qarshi Lane MNK 19.11
3 M.M Alam Road Digi Prime 18.25
Top 3 Digital Streamers Locations(Lahore)
13
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