@v_crowd

Why Us?

Artesian’s unique co-investment model outsources the

selection, mentoring and due diligence of startups to

partners including accelerators, incubators, university

programs, angel groups and digital agencies.

By outsourcing these processes to its partners Artesian

can scale its investment portfolio far beyond the

capacity of a traditional venture capital firm.

Sydney Angels Sidecar Fund

Slingshot Venture Fund

BlueChilli Venture Fund

iAccelerate Fund

Sydney Angels Sidecar Fund

Slingshot Venture Fund

BlueChilli Venture Fund

iAccelerate Seed Fund

Art

esi

an

Au

stra

lian

VC

Fu

nd

(A

FO

F)

Opportunity

207,000 amount of assets managed by those

investors

number of wholesale investors in

Australia (Source; AFR)

amount VCs allocated in Australia

across 173 deals to new and follow-

on investments in FY 2012/13

(Source: ABS)

Problem:

$0.3B

Opportunity:

$30B

achieve 0.04% penetration

$684B

$0.3B

amount VCs allocated in US across

3,995 deals in 2013

(Source: PwC MoneyTree)

INVESTOR

PROTECTION ENCOURAGING

INVESTMENT

Key Challenge

Wholesale

Investors

Investor

Universe

Model

As the barriers of entry to starting up rapidly decline the increase in

startup supply is disrupting the traditional venture capital model

VentureCrowd crowdsources a filtered supply of startup

opportunities via cooperative partnerships across the broad

Australian startup community

Targeting the 200,000+ wholesale investors in Australia who

manage $684 billion of assets

Democratise investment by employing low friction mechanisms such as

$1,000 minimum investment, single pooled investment into startup, ‘most

favoured nation’ investment status

Startups are very risky and many fail. The sector is characterised by

an asymmetrical risk distribution i.e. a large proportion of returns

are generated by a small percentage of startups. There are an

infinite number of exogenous factors that can derail an apparently

best of breed startup

Reducing Friction for Startups

VentureCrowd acts as the trustee for

the investors so that startups deal

with one investor, rather than facing

the burden of dozens of new investors

The platform can be used by startups

to raise seed and early-stage stage

investment from friends, family, angels

and their communities

Many startups decline investments

less than $25,000 in their capital raise

due to relatively high administrative

burden.

VentureCrowd provides access to

previously untapped sources of capital

As an online platform VentureCrowd is

geographically agnostic. Startups can raise

from a national audience

Expect speedier rounds. Offshore

experience is that equity

crowdfunding rounds of ~100-200K

generally close in <30 days.

Reducing Friction for Investors

Investors can commit from $1,000 up

into the startups they choose

VentureCrowd is a complementary

investor to others in your round - be

they VC or angel.

VentureCrowd investors receive equal

terms with all other investors in the

investment round

Relative to their investment size, the

costs for angel investors and venture

capitalists to evaluate ideas and teams

are fairly small, but they are

prohibitively high for small investors.

VentureCrowd will, in time, provide

startup investors with a unique relative

value data set

Passive investors see previously

inaccessible deal flow

Partners: Funnel & Filter

• accelerators

• incubators

• angel groups

• digital agencies

• co-working spaces

• venture capital firms

3,000+

startups apply to

partner programs

each year

~200-300

startups are selected

to participate in

partners’ programs

each year

eligible for

VentureCrowd if

nominated by partner

security technology which

allows users to log into

secure sites with just a single

unique TokenOne PIN

a company

produces raw snack bars

suitable for coeliac, vegan,

and other dietary

requirements - stocked in

over 200 locations

nationwide.

a company

Launch

An online music

collaboration tool allowing

musicians from around the

world to create music

together

a company

VentureCrowd is now live:

26

33

200+

pre-screened startups via our

partner network

partners including accelerators,

incubators, angel groups, VCs, co-

working spaces & digital agencies

registered

wholesale/sophisticated investors

@v_crowd