3-1
Vanguad Group
Vanguard
Vanguard
1
Vanguard
Vanguard Vanguard
Vanguard
Vanguard
Vanguard
3-2
3-1
B2B B2C
B2B B2C
3-1-1
1872 Aaron Montgomery Ward
1895 Richard Sears Alvah
Roebuck Montgomery Ward 2001
Sears, Robuck & Company 1950
Apple Dell Gateway Sun Microsystems
3-1 Sun
Sun
3-3
3-1 Sun
Dell
Dell
1994 29 Jeff Bezos
20
Bezos
400
20 Bezos
Bezos 30
2800 Amazon.com
Amazon
Powell's Books
Borders
Amazon.com
1994 Jeff Bezos 24 Jason
Matthew Olim 1997 CDnow
CD CDnow
3-4
CDnow
Amazon.com CD
CDnow CD
Vera Wang Versace
3-2 Flash
Flash Tiffany & Co
Tiffany Flash
HTML Flash
3-5
3-2 Evian E-lounge
Land's End 1999 Land's End Live
Land's End Eddie Bauer L.L.Bean Talbots
Land's End
15%
40 Land's End
10%
3-3 Land's End
3-6
3-7
3-3 Land's End
Land's End
Godiva
3-4
Wal-Marts
CD
3-8
3-4 Harry and David
Beyond.com
Buy.com Buy.com
Cyberian Outpost 1995
2001
Fry's Electronics Outpost.com
Cotsco Kmart Target Wal-Mart
3-9
WALMART.COM
Wal-Mart 4,500 2,000
Sam Walton 1962
Wal-Mart
Wal-Mart 1996 7
Wal-Mart
1999
Wal-Mart 1999
2001 1
Wal-Mart
12 14
Wal-Mart
1
2000 1
3-10
Wal-Mart
J.C.Penney Sears Kmart Target
2000 10 Wal-Mart 4
Accel Partners Walmart.com 11
Wal-Mart
50
Walmart.com
Walmart.com
Walmart.com
1 5
3-1-2
LexisNexis LexisNexis
Lexis.com
LexisNexis Lexis.com
LexisNexis
3-11
ProQuest Bell and Howell
UMI University Microfilms International
UMI
ProQuest
ProQuest SilverPlatter Information EBSCO
Information Services
3-5
EBSCO Information Services
Dow Jones
Dow Jones Reuters 2002
Factiva Dow Jones Interactive
Dow Jones Reuters
3-5 EBSCO Information Services
ACM Association for Computer Machinery
ACM Digital Library
2000
3-1-3
1994 1998 20 2000
3-12
2000
Yahoo
Yahoo Yahoo
white pages yellow pages
Yahoo
Yahoo
Yahoo
refdesk.com
C-NET
3-13
niche market
2004 600
3-6
3-14
3-15
Trader Publishing
AutoTrader.com CycleTrader.com BoatTrader.com
AeroTrader.com
3-6 Monster.com
3-16
Trader Publishing
VetteFinders Convette
Musicians Buy-Line
ComicLink.com
The Golf Classifieds
3-1-4 -
-
-
1996
30
Business Week
3-17
Business Week
Business Week
ESPN
ESPN
Insider
ESPN - Insider
Consummers Unions Consumer Reports
ConsumerReports.org Consumers Union
3-1-5
Travelocity
Sabre Travelocity Sabre Travelocity 3-7
Expedia
2001 American
Contienntal Delta Northwest United
20 Orbitz
Orbitz
Orbitz
Travelocity Expedia Orbitz
3-18
3-7 Travelocity
3-19
Autobytel
Autobytel
CarsDirect
CarsDirect.com CarsDirect.com
Autobytel Autoweb.com
Autobytel Autoweb.com CarsDirect.com
1970
full line
E*Trade Datek
1990 15
Quotesmith.com 1984
1996
Quotesmith.com
Quotesmith.com 3-8
3-20
3-21
Progressive
Progressive
3-8 Quotesmith.com
National Association of Realtors Realtor.com
IndyMac
1 2 0
IndyMac Bank Quick
Pricer 3-9
3-22
3-23
3-9 IndyMac Bank Quick Pricer
10%
Citibank Online
First
Internet Bank of Indiana Bank One 1999 Wingspan Bank
One dot.com Winspan
Winspan Bank One Winspan
BankOne.com
3-24
Yodlee.com MSN MoneyCentral
Quicken.com My Fiances Yahoo Finance Yodlee.com
3-1-6
100
Microsoft Sony Electronic Arts RealNetwork
3-25
Sony
EverQuest 40 40 10
5~20
1700 17%
stream video
cable modem DSL
RealNetwork
10
ISP
3-26
3-10
3-2
CNN ESPN
10
2000
3-10 WebMD
3-27
3-2-1
Slate Magazine Slate
Slate
Slate
Slate 2 7
50 Slate
Slate
Slate MSN Slate
3-2-2
Salon.com
Slate
Salon.com
30 Salon Premium
Premium
3-2-3
Xdrive Technology 1999 Xdirve
Xdrive
MP3
3-28
Xdrive
5 75MB 1700
38GB 500
3-2-4
1997 8
Northern
Light
Northern Light
ProQuest EBSCO
Northern Light
1~5
Northern Light
2002 1 Northern Light
Northern Light
Northern Light
3-2-5
1768
FAQ
Britannica Internet Guide
Britannica
Encyclopadia Britannica
3-29
Online CD Britannica
1999 Britannica
1500
Britannica
Britannica.com
Merrian-Webster Collegiate Dictionary Britannica Book of the Year
Britannica Internet Guide Web
Britannica Store CD
Britannica 2001
Britannica
Merrricam-Webster Collegiate Dictionary 50 5
Britannica
Britannica
Britannica
3-11 Britannica
Britannica
3-3
3-3-1
Levi's
1998 Levi's
2000 1 Levi Strauss
3-30
3-11 Britannica
Levi's
3-12 Levi's
JCPenny Kohl's Mary's Foley's Levi's
Levi's
Maytag Levi Strauss
Maytag
Maytag
Maytag
Maytag Maytag
Levi's Maytag
Levi's
Maytag
3-31
3-12 Levi's
Eddie Bouer
Eddie Bauer
3-3-2
Levi's Levi's
Levi's
Yodlee
Yodlee
Amazon.com
Amazon.com
Amazon Target Target
Target Amazon.com Tool Crib of
the Nort Borders Amazon.com
Amazon.com ToysRUs drugstore.com
Amazon.com 3-13 3-14
3-32
3-33
3-13 Amazon.com Drugstore.com
50
Wal-Mart Kmart Handleman
Handleman CD
CD
1
Handleman
Amazon.com
3-34
3-14 Amazon.com ToysRUs.com
3-4
3-4-1
3-35
3-4-2
3-15 Toyota
3-36
3-15 Toyota
Toyota
Quaker Oats
3-16 1999
3-37
3-16
24
Toyota 1997
3-17
Quaker Man
2001
3-38
3-17
Toyota
3-18 ACLU American Civil Liberties Union
3-39
3-18 ACLU
ACLU
Feedback
ACLU ACLU
ACLU
ACLU
ACLU ACLU
ACLU
3-19
MoMA
MOMA
3-40
3-5
3-5-1
1990
3-41
3-19 MoMA
Christopher Locke
David Weinberger Journal of the Hyperlinked Organization
Locke Weinberger Cluetrain Manifesto
Cluetrain Manifesto
Cluetrain Manifesto
3-5-2
3-42
add-in plug-in
Trace Center IBM Home Page
Reader W3C Web
Accessibility Initiative
3-43
Macromedia Flash
HTML
Flash WebWord.com Flash Usability
Challenge Jakob Nielson Flash 99% Bad
Flash Flash
Lee FitFinders
Flash Lee 3-20
Lee Jeans FitFinder
3-44
3-20 Lee Jeans FitFinder Flash
HTML Adobe PDF Excel
HTML
Excel
3-5-3
5% 25~80%
3-45
3-5-4
Gomez.com
BizRate.com
BizRate.com
3-21 BizRate
3-46
3-5-5
70%
Eastman Kodak T.Rowe Price Maytag
focus group
Cambridge Technology
Partners and Forrester Research
3-47
3-21 BizRate.com
Ben Shneiderman Jakob Nielsen Shneiderman MaryLand
Human-Computer Internatioanl Lab Nielsen
Alextbox
T.Rowe Price 1996
1998
T.Rowe Price 3-22
3-48
3-22
T.Rowe Price
T.Rowe Price
T.Rowe Price Maytag
Maytag T.Rowe Price
Maytag
Maytag Maytag
Maytag
Maytag
Maytag repair man 3-23
3-49
3-23 Maytag
Zhivago Marketing Partners Kristin Zhivago
Webby Awards Webby Award
3-50
3-6
3-6-1
Prudential
Prudential
Amazon.com Jeff Bezos
hard middle
3-24
3-51
3-24
New
York Times Book Review Booklist
3-24
3-52
3-24
one-to-one communication model 3-24
The New
York Review of Books Booklist
BookBrowser
3-24
3-24
3-53
-
3-54
Account aggregation
Advertising-subscription mixed revenue model
-
Advertising-supported revenue model
Addressable media
Bill presentment
Cannibalization
Catalog model
Category managers
Channel conflict
Channel cooperation
Channel distribution managers
Communication modes
Customer-centric
Demographic information
Disintermediation
E-zine
Fee-for-service revenue model
3-55
Fee-for-transaction revenue model
Fulfillment managers
Mail order model
Many-to-many communications
Many-to-one communication model
Mass media
One-to-many communication model
One-to-one communication model
Personal contact
Personal shopper
Portal Web portal
Presence
Prospecting
Reintermediation
Revenue model
Stakeholders
Stickiness
Sticky
Usability testing
Virtual model
Web catalog revenue model
Web directory
1.
2.
3. presence
4. 1990
5. 500
3-56
1. 3-41
Webby Award
2.
About.com
3. refdesk.com Bob Drudge
Bob
500
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